What users are saying about
15 Ratings
7 Ratings
15 Ratings
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Score 8.2 out of 101
7 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

AppsFlyer

This is probably the best attribution and tracking tool out there at the moment. The best part is that this is being adopted by all the leading publishers and networks, so marketing teams can work with almost any company and they will have a tie-up AppsFlyer for a quick start of the campaign. It's best suited for ensuring we don't overpay due to fraud and due to incorrect attribution.
No photo available

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble profile photo

Pros

AppsFlyer

  • ROI reporting: something most competitors don't have.
  • Activity tracking: a full attribution platform to judge activity from a campaign.
  • Easy setup: not too many lines of code for our developers.
  • Ads integration: easy 1 to 2 step integration for digital ad networks.
Evan Laird profile photo

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton profile photo

Cons

AppsFlyer

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
No photo available

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Leanplum

No score
No answers yet
No answers on this topic

Support

AppsFlyer

AppsFlyer 9.0
Based on 1 answer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
No photo available

Leanplum

No score
No answers yet
No answers on this topic

Alternatives Considered

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
No photo available

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond profile photo

Return on Investment

AppsFlyer

  • It's necessary if the client pays you by downloads
  • You can justify your results with Appsflyer, would be good or bad, because you have a lot of info inside appsflyer about the campaign
No photo available

Leanplum

  • Leanplum has helped a client improve their visibility & ROI on push campaigns.
  • It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
  • When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
Alec Dibble profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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