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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppsFlyer

    Score5.5 out of 10
    N/AAppsFlyer is a marketing measurement and attribution platform that connects campaign interactions with user acquisition, engagement, revenue, and return on investment (ROI) data. The platform supports measurement across mobile applications, websites, connected television (CTV), PCs, and game consoles.

    $7

    per conversion

    SimpleTexting

    Score7.6 out of 10
    N/ASimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.

    $29

    per month

    Pricing
    AppsFlyerSimpleTexting
    Editions & Modules
    Growth
    7¢
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    500 credits
    $29
    per month
    1,000 credits
    $49
    per month
    2,000 credits
    $79
    per month
    3,000 credits
    $109
    per month
    7,500 credits
    $229
    per month
    15,000 credits
    $399
    per month
    25,000 credits
    $549
    per month
    50,000 credits
    $899
    per month
    Offerings
    Pricing Offerings
    AppsFlyerSimpleTexting
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppsFlyerSimpleTexting
    Considered Both Products
    AppsFlyer
    No answer on this topic
    SimpleTexting
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    94%
    Would buy again
    15 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    93%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    93%
    Implementation went as expected
    14 Answers
    Best Alternatives
    AppsFlyerSimpleTexting
    Small Businesses
    Firebase Crashlytics
    Score9.8 out of 10
    EZ Texting
    Score9 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.8 out of 10
    Attentive
    Score8.5 out of 10
    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
    Airship
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppsFlyerSimpleTexting
    Likelihood to Recommend
    7.9
    (46 ratings)
    7.6
    (23 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.7
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (3 ratings)
    10.0
    (7 ratings)
    User Testimonials
    AppsFlyerSimpleTexting
    Likelihood to Recommend
    AppsFlyer
    Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
    Incentivized
    Read full review
    SimpleTexting
    SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.
    Incentivized
    Read full review
    Pros
    AppsFlyer
    • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
    • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
    • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
    Incentivized
    Read full review
    SimpleTexting
    • SimpleTexting provides excellent value based on their messaging packages but also by allowing its customers to utilize multiple keywords. This is helpful for our organization because we utilize this software across many different departments.
    • SimpleTexting analytics and reporting is a key strength of the software. The numbers they report weigh heavily on what we determine as a success of un-successful communication campaign.
    • SImpleTexting has excellent customer service available at the click of a button. Their team has always been available and offered solutions when we have had questions or run into a problem.
    Incentivized
    Read full review
    Cons
    AppsFlyer
    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports
    Incentivized
    Read full review
    SimpleTexting
    • A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
    • Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
    • Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
    • Also, sometimes new notifications don't show up.
    Incentivized
    Read full review
    Likelihood to Renew
    AppsFlyer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
    Incentivized
    Read full review
    SimpleTexting
    No answers on this topic
    Usability
    AppsFlyer
    The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
    Incentivized
    Read full review
    SimpleTexting
    No answers on this topic
    Support Rating
    AppsFlyer
    Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
    Incentivized
    Read full review
    SimpleTexting
    With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever
    Incentivized
    Read full review
    Alternatives Considered
    AppsFlyer
    Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
    Incentivized
    Read full review
    SimpleTexting
    SimpleTexting is just simple. From the pricing to the interface, it stacks up against the competition by just being as powerful and simple as possible. No extra distractions or confusion. For our company, we wanted texting software that we could easily upsell and integrate into our overall marketing campaigns and SimpleTexting did just that.
    Incentivized
    Read full review
    Return on Investment
    AppsFlyer
    • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
    • Allows us to stop spend on inventory that's not performing well to save money on those placements.
    • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
    Incentivized
    Read full review
    SimpleTexting
    • Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.
    Incentivized
    Read full review
    ScreenShots

    AppsFlyer Screenshots

    Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.

    SimpleTexting Screenshots

    Screenshot of Send messages to groupsScreenshot of Have 1-on-1 conversationsScreenshot of Text-to-join keywordsScreenshot of Useful, built-in apps