What users are saying about
6 Ratings
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Top Rated
2239 Ratings
6 Ratings
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Score 8 out of 101

Google Analytics

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Top Rated
2239 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Apptopia

At first the platform was great although after a while we noticed lots of inconsistencies when we compared with other platforms and confirmed when speaking with publishers. The coverage for iOS was also not great. Overall the coverage was not sufficient. The UI was beautiful looking although if it's not accurate it is pointless.
No photo available

Google Analytics

For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Kyle Reichelt profile photo

Pros

Apptopia

  • Beautiful UI, loved the traffic breakdown demographic
  • Lists were easily pulled
  • Great reports keeping tabs on new popular apps using new technology.
No photo available

Google Analytics

  • GA tracks user behaviors wonderfully
  • GA provides invaluable insights regarding the geographic dispersal of customers.
  • Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
Kyle Reichelt profile photo

Cons

Apptopia

  • Truly no cons to report here. Any feedback or questions our org has are answered almost immediately.
Megan Armes profile photo

Google Analytics

  • The learning curve is steep.
  • There are so many features, you really run the risk of information overload.
  • There is little effort made to provide context, and so one must draw their own conclusions to drive actions.
Kyle Reichelt profile photo

Likelihood to Renew

Apptopia

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 7.0
Based on 47 answers
No cost - elegant solution.
Robert Goodman profile photo

Usability

Apptopia

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 7.0
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

Apptopia

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.7
Based on 20 answers
There is no phone support, but you can email, look up how to do everything in their help center, and also go on YouTube and see their videos. Many others have created videos on how to use it, setup goals, conversions, and much more. The overview videos from Google is great to begin with.
Sanjit Mandal profile photo

Online Training

Apptopia

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Apptopia

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 6 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas profile photo

Alternatives Considered

Apptopia

We initially went to Datanyze for email hunting and list building. As we learned more about the feature they offer we realized their data was not as accurate as we needed. During our evaluation of the product there were lots of promises of Beta features or things in the future and not a ton of focus or confidence in what they offered currently. We did leverage and benefit from Datanyze for a decent amount of time, but when we evaluated a side by side comparison, Apptopia came out on top. Datanyze is a little different where they can pull lists of contacts, but at the end of the day we saw App data more important than those lists
Megan Armes profile photo

Google Analytics

Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.
Jeffrey Smith profile photo

Return on Investment

Apptopia

  • We have been able to leverage the data Apptopia gives us to reach out to prospects at the perfect turning point in their business. If we that a mobile app has uninstalled our competitors technology, we know it's the right time for us to reach out as we can assume they're evaluating new technologies and could put us in the running.
  • We also love the list builder. It allows us to quickly filter and segment out apps that we should prospect. You can download these lists to CSV and share them within your team to help achieve this as well.
Megan Armes profile photo

Google Analytics

  • Through Google Analytics, I am able to understand that my returning visitors are always rising steadily from just 5% to 15% now since I launched it 2 years ago, meaning these are people I should nurture if I want more loyal visitors.
  • We are a multi-brand e-commerce fashion site, and through Google Analytics I got insights on which brand page visits spiked the last few weeks/months, which brands are having a moment, and which ones need more attention. Without Google Analytics, I wouldn't be able to differentiate between this.
  • It's pointless for me to find specific performing products on Google Analytics. I can do it myself manually through Magento. It takes too much time and setting up.
Stephanie Erlita Arifin profile photo

Pricing Details

Apptopia

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Apptopia Editions & Modules

Edition
Start Plan$791
Engage Plan$8991
Grow Plan$1,4991
  1. month
Additional Pricing Details
Custom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Additional Pricing Details

Add comparison