Attentive Mobile vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attentive
Score 8.9 out of 10
N/A
Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.N/A
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
Attentive MobileGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
AttentiveGoogle Optimize
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Attentive MobileGoogle Optimize
Features
Attentive MobileGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Attentive Mobile
-
Ratings
Google Optimize
4.9
8 Ratings
52% below category average
a/b experiment testing00 Ratings4.08 Ratings
Split URL testing00 Ratings2.08 Ratings
Multivariate testing00 Ratings4.08 Ratings
Multi-page/funnel testing00 Ratings1.06 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Mobile app testing00 Ratings2.72 Ratings
Test significance00 Ratings1.07 Ratings
Visual / WYSIWYG editor00 Ratings3.07 Ratings
Advanced code editor00 Ratings2.07 Ratings
Page surveys00 Ratings5.02 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings3.06 Ratings
Test duration calculator00 Ratings9.03 Ratings
Experiment scheduler00 Ratings7.05 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Client-side tests00 Ratings7.04 Ratings
Server-side tests00 Ratings2.62 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Attentive Mobile
-
Ratings
Google Optimize
7.0
8 Ratings
22% below category average
Standard visitor segmentation00 Ratings6.08 Ratings
Behavioral visitor segmentation00 Ratings7.06 Ratings
Traffic allocation control00 Ratings8.07 Ratings
Website personalization00 Ratings7.07 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Attentive Mobile
-
Ratings
Google Optimize
8.2
8 Ratings
5% below category average
Heatmap tool00 Ratings2.01 Ratings
Click analytics00 Ratings9.03 Ratings
Scroll maps00 Ratings9.02 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.06 Ratings
Goal tracking00 Ratings8.07 Ratings
Test reporting00 Ratings7.06 Ratings
Results segmentation00 Ratings10.04 Ratings
CSV export00 Ratings9.93 Ratings
Experiments results dashboard00 Ratings9.97 Ratings
Best Alternatives
Attentive MobileGoogle Optimize
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Attentive MobileGoogle Optimize
Likelihood to Recommend
9.3
(7 ratings)
5.0
(10 ratings)
Usability
9.3
(4 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
8.7
(4 ratings)
User Testimonials
Attentive MobileGoogle Optimize
Likelihood to Recommend
Attentive
I genuinely enjoy working with the Attentive platform due to its user-friendly design and the hands-on support provided by their team. Over the years, we've implemented various strategies to enhance our profile performance and have experienced remarkable growth through the use of AI Pro and the recommended customer journeys.
Read full review
Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
Read full review
Pros
Attentive
  • The support team we work with are really knowledgeable and helpful.
  • Campaign set up and scheduling is extremely easy.
  • The platform is constantly updating with new features.
  • Reporting is very easy to pull.
Read full review
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
Cons
Attentive
  • More communication on ways to improve
  • More structure on calls with our account manager
  • More clarity on insights and new ideas
Read full review
Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
Read full review
Usability
Attentive
Good usability and it is easy to train new employees on the platform since it is so intuitive. Love playing around with the segmentation tools and seeing how it affects audience size for deployments. Overall, a great UI experience.
Read full review
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
Support Rating
Attentive
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Read full review
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Read full review
Alternatives Considered
Attentive
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
Read full review
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Read full review
Return on Investment
Attentive
  • We have increased incremental income by using the AI Pro audience targeting
  • We have seen a reduction in our sending cost due to proper targeting of our engaged customers also by using AI Pro's data
  • By implementing retargeting campaigns, we have also been able to increase engagement on campaigns
Read full review
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Read full review
ScreenShots