What users are saying about
21 Ratings
23 Ratings
21 Ratings
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Score 9.1 out of 100
23 Ratings
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Score 9.3 out of 100

Attribute Ratings

  • Attentive Mobile is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.9

Attentive

99%
3 Ratings
7.1

Listrak

71%
10 Ratings

Usability

10.0

Attentive

100%
1 Rating

Listrak

N/A
0 Ratings

Support Rating

10.0

Attentive

100%
1 Rating

Listrak

N/A
0 Ratings

Likelihood to Recommend

Attentive

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
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Listrak

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros

Attentive

  • Account management
  • Platform interface
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Listrak

  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons

Attentive

  • More communication on ways to improve
  • More structure on calls with our account manager
  • More clarity on insights and new ideas
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Listrak

  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Pricing Details

Attentive

Starting Price

Editions & Modules

Attentive editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Listrak

    Starting Price

    Editions & Modules

    Listrak editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Attentive

      Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
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      Listrak

      No answers on this topic

      Support Rating

      Attentive

      Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
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      Listrak

      No answers on this topic

      Alternatives Considered

      Attentive

      While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
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      Listrak

      The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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      Return on Investment

      Attentive

      • Some clients seeing 50x ROAS (which plateaus eventually)
      • All clients making money
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      Listrak

      • Increasing our awareness of effective marketing email campaigns
      • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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