What users are saying about
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47 Ratings
23 Ratings

Audiense

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47 Ratings
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Score 7.8 out of 100
23 Ratings
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Score 6.6 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Likelihood to Recommend
  • Followerwonk is rated higher in 2 areas: Likelihood to Renew, Support Rating

Likelihood to Recommend

7.9

Audiense

79%
23 Ratings
6.6

Followerwonk

66%
7 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
7.3

Followerwonk

73%
4 Ratings

Usability

8.0

Audiense

80%
1 Rating

Followerwonk

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

Followerwonk

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Followerwonk

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
10.0

Followerwonk

100%
2 Ratings

Online Training

9.0

Audiense

90%
1 Rating

Followerwonk

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

Followerwonk

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Anonymous | TrustRadius Reviewer

Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Ryan Williams, MBA | TrustRadius Reviewer

Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
James Young | TrustRadius Reviewer

Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Abby Teunissen | TrustRadius Reviewer

Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
Nathaniel Hansen | TrustRadius Reviewer

Followerwonk

  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
Anonymous | TrustRadius Reviewer

Pricing Details

Audiense

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Audiense Editions & Modules

Edition
Audience Insights$6961
Twitter Marketing (formerly Socialbro)$791
  1. per month (billed annually)
Additional Pricing Details

Followerwonk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

Followerwonk Editions & Modules

Edition
Target$29.001
Multitask$79.001
  1. per month
Additional Pricing Details

Likelihood to Renew

Audiense

Audiense 6.2
Based on 4 answers
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Anonymous | TrustRadius Reviewer

Followerwonk

Followerwonk 7.3
Based on 4 answers
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Christopher Wilson | TrustRadius Reviewer

Usability

Audiense

Audiense 8.0
Based on 1 answer
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
James Young | TrustRadius Reviewer

Followerwonk

No score
No answers yet
No answers on this topic

Reliability and Availability

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Followerwonk

No score
No answers yet
No answers on this topic

Performance

Audiense

Audiense 8.0
Based on 2 answers
I have never had an issue.
James Young | TrustRadius Reviewer

Followerwonk

No score
No answers yet
No answers on this topic

Support Rating

Audiense

Audiense 9.5
Based on 4 answers
Any questions we had were promptly answered.
Anonymous | TrustRadius Reviewer

Followerwonk

Followerwonk 10.0
Based on 2 answers
I've never used their support. I've never needed to.
Anonymous | TrustRadius Reviewer

Online Training

Audiense

Audiense 9.0
Based on 1 answer
Pretty simple to start using. Have to do some self-study to learn more advanced features
Anonymous | TrustRadius Reviewer

Followerwonk

No score
No answers yet
No answers on this topic

Implementation Rating

Audiense

Audiense 9.5
Based on 4 answers
Just a plug and play online tool
Anonymous | TrustRadius Reviewer

Followerwonk

No score
No answers yet
No answers on this topic

Alternatives Considered

Audiense

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Raven Wheatley-Hawkins | TrustRadius Reviewer

Followerwonk

I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Anonymous | TrustRadius Reviewer

Return on Investment

Audiense

  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
Kim Townend | TrustRadius Reviewer

Followerwonk

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Ryan Williams, MBA | TrustRadius Reviewer

Screenshots

Followerwonk

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