What users are saying about
98 Ratings
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Score 8.6 out of 100
126 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

AWeber

69%
7.4

Bronto Marketing Platform (discontinued)

74%
Bronto Marketing Platform (discontinued) ranks higher in 5/9 features

WYSIWYG email editor

6.1
61%
29 Ratings
7.1
71%
50 Ratings

Dynamic content

7.9
79%
2 Ratings
6.4
64%
50 Ratings

Landing pages

4.7
47%
3 Ratings
4.5
45%
25 Ratings

A/B testing

6.0
60%
6 Ratings
9.0
90%
55 Ratings

Mobile optimization

6.1
61%
25 Ratings
7.8
78%
50 Ratings

Email deliverability reporting

7.6
76%
57 Ratings
9.4
94%
114 Ratings

List management

8.5
85%
30 Ratings
7.5
75%
56 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
8.4
84%
48 Ratings

Ability to test dynamic content

N/A
0 Ratings
6.4
64%
49 Ratings

Reporting & Analytics

5.1

AWeber

51%
7.6

Bronto Marketing Platform (discontinued)

76%
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

6.2
62%
26 Ratings
7.8
78%
57 Ratings

Standard reports

4.8
48%
30 Ratings
7.8
78%
56 Ratings

Custom reports

4.2
42%
25 Ratings
7.1
71%
43 Ratings

Pre-Send Testing

7.9

AWeber

79%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features

URL Validation

8.6
86%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • AWeber is rated higher in 1 area: Support Rating
  • Bronto Marketing Platform (discontinued) is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

6.6

AWeber

66%
36 Ratings
8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

Usability

7.3

AWeber

73%
2 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Availability

AWeber

N/A
0 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Performance

AWeber

N/A
0 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings
2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

Online Training

AWeber

N/A
0 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Implementation Rating

AWeber

N/A
0 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Configurability

AWeber

N/A
0 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Read full review

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Read full review

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Read full review

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Pricing Details

AWeber

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

Editions & Modules

AWeber editions and modules pricing
EditionModules
AWeber Free$01
AWeber Pro$16.152

Footnotes

  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Likelihood to Renew

    AWeber

    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Read full review

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    Usability

    AWeber

    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Read full review

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    Reliability and Availability

    AWeber

    No answers on this topic

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    Performance

    AWeber

    No answers on this topic

    The Bronto Marketing Platform

    No issues.
    Read full review

    Support Rating

    AWeber

    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Read full review

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    Online Training

    AWeber

    No answers on this topic

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    Implementation Rating

    AWeber

    No answers on this topic

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    Alternatives Considered

    AWeber

    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Read full review

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    Return on Investment

    AWeber

    • If the campaign is well designed in the first place, ROI is immediate.
    • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
    Read full review

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    Screenshots

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