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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AWeber

    Score8.1 out of 10
    N/AAWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

    $15

    per month

    Leadpages

    Score5.8 out of 10
    Small Businesses (1-50 employees)
    Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…

    $49

    per month

    WisePops

    Score8.7 out of 10
    N/AWisePops in Paris offers ecommerce and website popups and messaging for websites.

    $41

    per month 100k pageviews

    Pricing
    AWeberLeadpagesWisePops
    Editions & Modules
    AWeber Lite
    $15
    per month Starting at
    AWeber Plus
    $30
    per month Starting at
    Done For You Email
    $30
    per month Starting at
    Unlimited
    $899
    per month
    Standard
    $49
    per month
    Pro
    $99
    per month
    Advanced
    $399
    per month
    Standard Annual
    $444
    per year
    Pro Annual
    $888
    per year
    Popups
    $41
    per month 100k pageviews
    Notifications
    $49
    per month 100k pageviews
    Notifications
    $49
    per month 250k pageviews
    Popups
    $83
    per month 250k pageviews
    Popups
    $124
    per month 500k pageviews
    Notifications
    $149
    per month 500k pageviews
    Notifications
    $149
    per month 1M pageviews
    Popups
    $208
    per month 1M pageviews
    Popups
    Contact Sales
    per month 1M+ pageviews
    Notifications
    Contact Sales
    per month 1M+ pageviews
    Offerings
    Pricing Offerings
    AWeberLeadpagesWisePops
    Free Trial
    YesYesNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup Fee$79 one-time feeNo setup feeNo setup fee
    Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
    More Pricing Information
    Community Pulse
    AWeberLeadpagesWisePops
    Considered Multiple Products
    AWeber
    Chose AWeber
    AWeber made it easy to get started. They were priced competitively, but we felt they had better customer support, which is especially important when you are just setting up an email list for the first time, and want to ensure you have the workflow correct.

    They also took the …
    Incentivized
    Chose AWeber
    Drip is definitely for the advanced marketing team, it is not user friendly and very confusing for anyone that doesn't know how to set up a funnel. However, for anyone that does it is amazing.
    Incentivized
    Chose AWeber
    Compared to Constant Contact, I find Aweber very easy to use. Setting up an autoresponder sequence is very straightforward, at least for us because we've used it for so long. Constant Contact is a very difficult and hard to use service. We hate it and knock it every chance …
    Incentivized
    Chose AWeber
    I have also used Constant Contact, MailChimp, and Lead Master. I think that Aweber is superior to these other applications in it's ability to "get down to business" so to speak. By this I mean that the interface is less about cartoony graphics and done-for-you simplicity. …
    Incentivized
    Chose AWeber
    At the time we used it , AWeber offered features that MailChimp (free version) wasn't offering. We used AWeber instead of Infusionsoft because of the price. We have since switched from AWeber to ActiveCampaign for our email marketing. We liked how ActiveCampaign worked. It was …
    Incentivized
    Chose AWeber
    I prefer AWeber over 1ShoppingCart because it is less time consuming then having to write html broadcasts and auto-responders and AWeber doesn't seem to have the delivery complications to some email addresses like yahoo and gmail that 1ShoppingCart seems to have sometimes.
    I …
    Leadpages
    Chose Leadpages
    I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. …
    Incentivized
    Chose Leadpages
    Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found …
    Incentivized
    WisePops
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    60%
    Would buy again
    3 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    60%
    Delivers good value for the price
    3 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    80%
    Happy with the feature set
    4 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Features
    AWeberLeadpagesWisePops
    Email & Online Marketing
    Comparison of Email & Online Marketing features of AWeber and Leadpages and WisePops
    Feature
    AWeber
    7.7
    31 Ratings
    5% below category average
    Leadpages
    -
    Ratings
    WisePops
    -
    Ratings
    WYSIWYG email editor8.930 Ratings00 Ratings00 Ratings
    Dynamic content7.03 Ratings00 Ratings00 Ratings
    Landing pages6.04 Ratings00 Ratings00 Ratings
    A/B testing8.07 Ratings00 Ratings00 Ratings
    Mobile optimization7.026 Ratings00 Ratings00 Ratings
    Email deliverability reporting8.031 Ratings00 Ratings00 Ratings
    List management8.031 Ratings00 Ratings00 Ratings
    Triggered drip sequences8.927 Ratings00 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of AWeber and Leadpages and WisePops
    Feature
    AWeber
    8.6
    31 Ratings
    11% above category average
    Leadpages
    -
    Ratings
    WisePops
    -
    Ratings
    Dashboards8.927 Ratings00 Ratings00 Ratings
    Standard reports8.931 Ratings00 Ratings00 Ratings
    Custom reports7.926 Ratings00 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of AWeber and Leadpages and WisePops
    Feature
    AWeber
    7.6
    3 Ratings
    7% below category average
    Leadpages
    -
    Ratings
    WisePops
    -
    Ratings
    URL Validation7.73 Ratings00 Ratings00 Ratings
    Link Tracking8.43 Ratings00 Ratings00 Ratings
    Image Validation7.13 Ratings00 Ratings00 Ratings
    Inbox Display7.13 Ratings00 Ratings00 Ratings
    Spam Testing7.13 Ratings00 Ratings00 Ratings
    Email Previews8.43 Ratings00 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of AWeber and Leadpages and WisePops
    Feature
    AWeber
    -
    Ratings
    Leadpages
    1.0
    2 Ratings
    143% below category average
    WisePops
    -
    Ratings
    Landing page A/B testing:00 Ratings1.02 Ratings00 Ratings
    Real-time analytics dashboard00 Ratings1.02 Ratings00 Ratings
    SEO tools00 Ratings1.02 Ratings00 Ratings
    Optimization recommendations00 Ratings1.02 Ratings00 Ratings
    Best Alternatives
    AWeberLeadpagesWisePops
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Instapage
    Score9.8 out of 10
    Thrive Leads
    Score9.4 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Unbounce
    Score8.3 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AWeberLeadpagesWisePops
    Likelihood to Recommend
    8.0
    (37 ratings)
    1.0
    (30 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    6.8
    (6 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (3 ratings)
    6.4
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    AWeberLeadpagesWisePops
    Likelihood to Recommend
    AWeber
    AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
    Read full review
    Leadpages
    It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    Pros
    AWeber
    • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
    • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
    • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
    • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
    Incentivized
    Read full review
    Leadpages
    • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
    • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
    • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    Cons
    AWeber
    • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
    • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
    • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
    Incentivized
    Read full review
    Leadpages
    • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
    • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    Likelihood to Renew
    AWeber
    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Read full review
    Leadpages
    No answers on this topic
    WisePops
    No answers on this topic
    Usability
    AWeber
    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Incentivized
    Read full review
    Leadpages
    I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    Support Rating
    AWeber
    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Incentivized
    Read full review
    Leadpages
    Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    Alternatives Considered
    AWeber
    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Read full review
    Leadpages
    I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    Return on Investment
    AWeber
    • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
    • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
    • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
    Incentivized
    Read full review
    Leadpages
    • Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
    • For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
    • Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
    Incentivized
    Read full review
    WisePops
    No answers on this topic
    ScreenShots

    AWeber Screenshots

    Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.

    Leadpages Screenshots

    Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).