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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AWeber

    Score8.1 out of 10
    N/AAWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.

    $15

    per month

    Validity Engage

    Score8.6 out of 10
    N/AValidity Engage is an email marketing platform for high-volume enterprise marketing teams. It covers competitor intelligence, contact validation, design and testing, deliverability, and live email monitoring.N/A
    Pricing
    AWeberValidity Engage
    Editions & Modules
    AWeber Lite
    $15
    per month Starting at
    AWeber Plus
    $30
    per month Starting at
    Done For You Email
    $30
    per month Starting at
    Unlimited
    $899
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AWeberValidity Engage
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup Fee$79 one-time feeNo setup fee
    Additional DetailsAWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available.—
    More Pricing Information
    Community Pulse
    AWeberValidity Engage
    Considered Both Products
    AWeber
    No answer on this topic
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    295 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    215 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    296 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    175 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    176 Answers
    Features
    AWeberValidity Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of AWeber and Validity Engage
    Feature
    AWeber
    7.7
    31 Ratings
    4% below category average
    Validity Engage
    6.8
    378 Ratings
    17% below category average
    WYSIWYG email editor8.930 Ratings9.260 Ratings
    Dynamic content7.03 Ratings8.760 Ratings
    Landing pages6.04 Ratings2.64 Ratings
    A/B testing8.07 Ratings6.511 Ratings
    Mobile optimization7.026 Ratings9.4353 Ratings
    Email deliverability reporting8.031 Ratings8.6274 Ratings
    List management8.031 Ratings7.08 Ratings
    Triggered drip sequences8.927 Ratings1.02 Ratings
    Ability to test dynamic content00 Ratings8.1240 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of AWeber and Validity Engage
    Feature
    AWeber
    8.6
    31 Ratings
    12% above category average
    Validity Engage
    7.1
    257 Ratings
    7% below category average
    Dashboards8.927 Ratings7.229 Ratings
    Standard reports8.931 Ratings7.5254 Ratings
    Custom reports7.926 Ratings6.5182 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of AWeber and Validity Engage
    Feature
    AWeber
    7.6
    3 Ratings
    7% below category average
    Validity Engage
    8.5
    358 Ratings
    4% above category average
    URL Validation7.73 Ratings9.3270 Ratings
    Link Tracking8.43 Ratings9.2235 Ratings
    Image Validation7.13 Ratings7.65 Ratings
    Inbox Display7.13 Ratings8.56 Ratings
    Spam Testing7.13 Ratings9.5269 Ratings
    Email Previews8.43 Ratings9.6355 Ratings
    Email Accessibility Tools00 Ratings6.73 Ratings
    Spelling and Grammar Check00 Ratings7.31 Ratings
    Best Alternatives
    AWeberValidity Engage
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    Emma by Marigold
    Score8.4 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AWeberValidity Engage
    Likelihood to Recommend
    8.0
    (37 ratings)
    9.2
    (430 ratings)
    Likelihood to Renew
    6.8
    (6 ratings)
    9.0
    (32 ratings)
    Usability
    8.0
    (3 ratings)
    7.9
    (22 ratings)
    Availability
    -
    (0 ratings)
    7.6
    (8 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (8 ratings)
    Support Rating
    10.0
    (3 ratings)
    9.1
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.1
    (13 ratings)
    Configurability
    -
    (0 ratings)
    3.9
    (7 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    4.0
    (8 ratings)
    Vendor post-sale
    -
    (0 ratings)
    3.6
    (5 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.5
    (4 ratings)
    User Testimonials
    AWeberValidity Engage
    Likelihood to Recommend
    AWeber
    AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
    Read full review
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
    Read full review
    Pros
    AWeber
    • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
    • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
    • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
    • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
    Incentivized
    Read full review
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Cons
    AWeber
    • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
    • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
    • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
    Incentivized
    Read full review
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Likelihood to Renew
    AWeber
    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Read full review
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Usability
    AWeber
    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Incentivized
    Read full review
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
    Read full review
    Reliability and Availability
    AWeber
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
    Read full review
    Performance
    AWeber
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
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    Support Rating
    AWeber
    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Incentivized
    Read full review
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
    Read full review
    In-Person Training
    AWeber
    No answers on this topic
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    Online Training
    AWeber
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Implementation Rating
    AWeber
    No answers on this topic
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
    Read full review
    Alternatives Considered
    AWeber
    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Read full review
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    Scalability
    AWeber
    No answers on this topic
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    Return on Investment
    AWeber
    • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
    • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
    • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
    Incentivized
    Read full review
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ScreenShots

    AWeber Screenshots

    Screenshot of an example of email sequences triggered by actions like purchases or sign-ups to nurture leads, re-engage customers, or onboarding new subscribers. Use tags and behavior-based logic to send the right message at the right time, in the subscriber’s time zone.Screenshot of AWeber's interface for building on-brand email graphics and social content. Built-in Canva access lets users create custom visuals for headers, announcements, and promotions in just a few clicks.Screenshot of where to create and send professional emails used to promote products and drive more sales. Built-in tools like content blocks, saved templates, and branded elements make it easy to stay consistent and launch campaigns faster.Screenshot of where to launch product pages, event signups, or lead capture forms in minutes. Every landing page includes built-in forms, payment collection, and automated follow-ups.Screenshot of the editor used to sell digital products directly from an email or landing page. The checkout experience can be customized with pricing and real-time purchase tracking, while automating confirmation emails and follow-ups to boost customer satisfaction.Screenshot of the editor to write emails faster using built-in AI. This offers help brainstorming content, refining text tone, or generating subject lines to improve open rates, ideal for creators and small teams looking to save time without sacrificing quality.

    Validity Engage Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.