BenchmarkONE vs. FreshBooks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 8.0 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
FreshBooks
Score 9.0 out of 10
Small Businesses (1-50 employees)
FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.
$21
per month
Pricing
BenchmarkONEFreshBooks
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Lite
$21
per month
Plus
$38
per month
Premium
$65
per month
Select
Custom Pricing
Offerings
Pricing Offerings
BenchmarkONEFreshBooks
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
BenchmarkONEFreshBooks
Features
BenchmarkONEFreshBooks
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
31% below category average
FreshBooks
-
Ratings
WYSIWYG email editor5.126 Ratings00 Ratings
Dynamic content4.221 Ratings00 Ratings
Ability to test dynamic content4.121 Ratings00 Ratings
Landing pages4.016 Ratings00 Ratings
A/B testing8.910 Ratings00 Ratings
Mobile optimization8.912 Ratings00 Ratings
Email deliverability reporting3.328 Ratings00 Ratings
List management4.329 Ratings00 Ratings
Triggered drip sequences4.310 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
FreshBooks
-
Ratings
Lead nurturing automation3.229 Ratings00 Ratings
Lead scoring and grading4.329 Ratings00 Ratings
Data quality management4.327 Ratings00 Ratings
Automated sales alerts and tasks4.327 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
1% above category average
FreshBooks
-
Ratings
Calendaring7.99 Ratings00 Ratings
Event/webinar marketing7.110 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
51% below category average
FreshBooks
-
Ratings
Social sharing and campaigns6.49 Ratings00 Ratings
Social profile integration1.422 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
FreshBooks
7.5
57 Ratings
4% below category average
Dashboards3.327 Ratings9.057 Ratings
Standard reports1.019 Ratings8.855 Ratings
Custom reports6.814 Ratings4.82 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
2% above category average
FreshBooks
-
Ratings
API2.015 Ratings00 Ratings
Role-based workflow & approvals8.013 Ratings00 Ratings
Customizability2.621 Ratings00 Ratings
Integration with Salesforce.com6.74 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.95 Ratings00 Ratings
Integration with SugarCRM6.95 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
FreshBooks
9.1
35 Ratings
18% above category average
API for custom integration00 Ratings9.330 Ratings
Plug-ins00 Ratings9.026 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
FreshBooks
10.0
41 Ratings
20% above category average
Single sign-on capability00 Ratings10.01 Ratings
Role-based user permissions00 Ratings10.041 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
BenchmarkONE
-
Ratings
FreshBooks
7.5
56 Ratings
2% below category average
Accounts payable00 Ratings8.041 Ratings
Accounts receivable00 Ratings9.455 Ratings
Cash management00 Ratings7.03 Ratings
Bank reconciliation00 Ratings7.02 Ratings
Expense management00 Ratings6.651 Ratings
Time tracking00 Ratings7.642 Ratings
Multi-currency support00 Ratings7.01 Ratings
Regulations compliance00 Ratings6.021 Ratings
Self-service portal00 Ratings9.13 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
BenchmarkONE
-
Ratings
FreshBooks
9.5
49 Ratings
24% above category average
Pricing00 Ratings8.839 Ratings
Order entry00 Ratings9.337 Ratings
Credit card processing00 Ratings9.741 Ratings
Cost of goods sold00 Ratings10.01 Ratings
Best Alternatives
BenchmarkONEFreshBooks
Small Businesses
LocaliQ
LocaliQ
Score 8.7 out of 10
QuickBooks Self-Employed (discontinued)
QuickBooks Self-Employed (discontinued)
Score 6.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.7 out of 10
Zoho Books
Zoho Books
Score 9.1 out of 10
Enterprises

No answers on this topic

SAP Cloud ERP
SAP Cloud ERP
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONEFreshBooks
Likelihood to Recommend
3.0
(32 ratings)
8.2
(75 ratings)
Likelihood to Renew
8.7
(23 ratings)
7.6
(18 ratings)
Usability
8.2
(4 ratings)
9.6
(20 ratings)
Availability
8.5
(4 ratings)
10.0
(2 ratings)
Performance
6.4
(1 ratings)
8.0
(1 ratings)
Support Rating
9.1
(3 ratings)
6.0
(11 ratings)
Implementation Rating
8.2
(2 ratings)
10.0
(1 ratings)
Ease of integration
8.1
(2 ratings)
-
(0 ratings)
User Testimonials
BenchmarkONEFreshBooks
Likelihood to Recommend
BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Read full review
FreshBooks
I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
Read full review
Pros
BenchmarkONE
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
Read full review
FreshBooks
  • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
  • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
  • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
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Cons
BenchmarkONE
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Read full review
FreshBooks
  • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
  • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
  • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
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Likelihood to Renew
BenchmarkONE
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
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FreshBooks
At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
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Usability
BenchmarkONE
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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FreshBooks
FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
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Reliability and Availability
BenchmarkONE
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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FreshBooks
FreshBooks is easy to use and always works!
Read full review
Support Rating
BenchmarkONE
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Read full review
FreshBooks
I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
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Implementation Rating
BenchmarkONE
Overall very satisfied. More sample please.
Read full review
FreshBooks
I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
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Alternatives Considered
BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Read full review
FreshBooks
FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
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Return on Investment
BenchmarkONE
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
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FreshBooks
  • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
  • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
  • Financial reports meet the necessary USGAAP requirements.
Read full review
ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

FreshBooks Screenshots

Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking