BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Salesforce Starter
Score 9.0 out of 10
Small Businesses (1-50 employees)
Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.
$35
per month per user
Pricing
BenchmarkONE
Salesforce Starter
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
No answers on this topic
Offerings
Pricing Offerings
BenchmarkONE
Salesforce Starter
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BenchmarkONE
Salesforce Starter
Features
BenchmarkONE
Salesforce Starter
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
31% below category average
Salesforce Starter
-
Ratings
WYSIWYG email editor
5.126 Ratings
00 Ratings
Dynamic content
4.221 Ratings
00 Ratings
Ability to test dynamic content
4.121 Ratings
00 Ratings
Landing pages
4.016 Ratings
00 Ratings
A/B testing
8.910 Ratings
00 Ratings
Mobile optimization
8.912 Ratings
00 Ratings
Email deliverability reporting
3.328 Ratings
00 Ratings
List management
4.329 Ratings
00 Ratings
Triggered drip sequences
4.310 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
Salesforce Starter
-
Ratings
Lead nurturing automation
3.229 Ratings
00 Ratings
Lead scoring and grading
4.329 Ratings
00 Ratings
Data quality management
4.327 Ratings
00 Ratings
Automated sales alerts and tasks
4.327 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
1% above category average
Salesforce Starter
-
Ratings
Calendaring
7.99 Ratings
00 Ratings
Event/webinar marketing
7.110 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
50% below category average
Salesforce Starter
-
Ratings
Social sharing and campaigns
6.49 Ratings
00 Ratings
Social profile integration
1.422 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
Salesforce Starter
-
Ratings
Dashboards
3.327 Ratings
00 Ratings
Standard reports
1.019 Ratings
00 Ratings
Custom reports
6.814 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
2% above category average
Salesforce Starter
-
Ratings
API
2.015 Ratings
00 Ratings
Role-based workflow & approvals
8.013 Ratings
00 Ratings
Customizability
2.621 Ratings
00 Ratings
Integration with Salesforce.com
6.74 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
6.95 Ratings
00 Ratings
Integration with SugarCRM
6.95 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
8.7
7 Ratings
11% above category average
Customer data management / contact management
00 Ratings
7.67 Ratings
Territory management
00 Ratings
7.67 Ratings
Opportunity management
00 Ratings
9.07 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.66 Ratings
Quote & order management
00 Ratings
9.45 Ratings
Interaction tracking
00 Ratings
8.36 Ratings
Channel / partner relationship management
00 Ratings
9.75 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
7.7
6 Ratings
1% below category average
Lead management
00 Ratings
7.76 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
8.3
5 Ratings
8% above category average
Task management
00 Ratings
9.45 Ratings
Billing and invoicing management
00 Ratings
6.75 Ratings
Reporting
00 Ratings
8.95 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
9.0
5 Ratings
16% above category average
Forecasting
00 Ratings
9.05 Ratings
Pipeline visualization
00 Ratings
8.85 Ratings
Customizable reports
00 Ratings
9.35 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
7.3
6 Ratings
5% below category average
Custom fields
00 Ratings
7.66 Ratings
Custom objects
00 Ratings
7.65 Ratings
Scripting environment
00 Ratings
6.35 Ratings
API for custom integration
00 Ratings
7.75 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
8.9
6 Ratings
6% above category average
Single sign-on capability
00 Ratings
8.96 Ratings
Role-based user permissions
00 Ratings
8.96 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
8.4
5 Ratings
12% above category average
Social engagement
00 Ratings
8.45 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
Salesforce Starter
8.1
5 Ratings
8% above category average
Marketing automation
00 Ratings
8.35 Ratings
Compensation management
00 Ratings
8.05 Ratings
Platform
Comparison of Platform features of Product A and Product B
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.
Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently