Bigtincan Readiness vs. Demandbase One

Brainshark is very user-friendly and it’s very easy to create learning content, even a beginner could walk through it fairly easily. They also have a great support team and help site that can pretty much answer any question with video tutorials.

Incentivized

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

• I love how easy creating a Brainshark and their formal learning is to use. Upload an animated Power Point, record audio, add music, or use videos etc.
• Their formal learning also keeps track of people in classes, allows us to invite people to a curricula, send notifications when classes are added, and update on the fly without having to resubmit all new classes.
• I also love that people in classes can run their own transcript and see where they are in a program, and if graded how they scored.

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Brainshark has addressed a number of feature enhancements over the past two years...it really performs at a high level on a consistent basis...
• Ocassionally we run into a large video file >500mb that we have to address directly with support but it does not happen very often...

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

Our customers (internal employees) have expressed desired for online learning and we have received positive feedback on the Brainshark modules used in eLearning and communications. We are also increasing usage at the project level as the word spreads about the benefits of using Brainshark.

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

BrainShark is great for those with beginner and intermediate level software skills. It doesn't take a programming genius to get up and running with this application.

Incentivized

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.

Seems to always work.

It's pretty fast.

We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.

Incentivized

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

Their ongoing support after implementation is excellent and easy to access...

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

There are a lot of sites that allow you to host/share content in the loud. What won for me was their tracking, analytics, and reporting. At the time there was nobody even close to Brainshark and I have not seen anything since that would make me want to switch. I look forward to many years working with them.

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

• Client satisfaction - we send out summaries of our big webcasts/conference calls via Brainshark. We've received lots of replies stating they love the format because they can consume the information on their own time.
• Time to market - before Brainshark, it took several days, if not weeks to work with a design team to get professional-looking summaries available. Now, we have the process down to a day or two.

Incentivized

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.