Bloomfire vs. Creativity 365 vs. IBM B2B Cloud Services

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

I think in a world where I have to churn out videos and other content for my business, I think that Creativity 365 really allows us in the office to be on the same page when it comes to getting stuff done. These days, especially with a lot of remote work, a collaborative effort can still feel like an individual one, but the coolest thing is that this software makes it feel less and less like that.

Incentivized

We have just started to use IBM B2B Cloud Services within our department. We were looking for a cloud-based solution to manage all of our partner's B2B processes within a single interface. We did not want to have to go through the hassle of managing any sort of solution ourselves; thus, we came to the conclusion that a cloud-based solution would work best for our department. So far, we have found that the product has been reliable, and not having to worry about maintenance and patch cycles is always a good thing.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Different platforms integrations
• collaboration through teams, messaging, doc share
• Easy to use very simple for streamlining

• Document process management
• Transition services, including planning, design, project management and testing
• Translation, community and visibility service
• Trading partner community support

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Since it's a content creation toolset, it would be great if there was a photo editing tool.

• Can't rely on huge data sets
• Organizations is huge, it's tough to handle
• Limited feature sets

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I contacted customer service once and got my problem solved very quickly.

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Airtable has a free version that offers basic functionalities that Creativity 365 does not offer. Airtable integrates with 25 different applications and software to make collaboration easier, while Creativity 365 only integrates with 13. Even though key features of Creativity 365 and Airtable should matter you should also carefully explore the integrations provided by each product. Very often you will already be making use of various kinds of SaaS software in your company and it’s much more beneficial to choose software that integrates well with each other. If you do that you will be able to guarantee an effortless transfer of data between your teams and software used, which can significantly reduce the time spent on migrating between one solution and the next.

Incentivized

IBM B2B Cloud Services stands out among the competition with its solid performance, wealth of features, and multiple platform compatibility. While it can be more expensive than competitive services, its core components are powerful enough to work with multiple levels of marketing campaigns and outreach efforts. The service works well among different levels of clients and can be utilized better across different viewing devices

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• simplified our editing process
• allowed our teams to collaborate better
• negative: Not everyone got adept at using it quickly

Incentivized

• We feel that IBM B2B Cloud Services will drive down our maintenance costs because my group is no longer responsible for patching and maintaining infrastructure.
• High availability of IBM B2B Cloud Services will allow us to have a greater up time with less downtime.
• Having a single platform where all B2B integrations are shown and presented in a single interface will allow us to quickly and effectively manage those integrations and see which ones are really needed. A single view will provide instant visibility into any sort of problems that may arise as well.

Incentivized