Bloomfire vs. Market Logic Software vs. Slab Knowledge Base

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Easy to manage knowledge repository if you have more than a few information channels gathering insights but are living in a silo. E.g. survey results, NPS data, social listening, media monitoring etc. MarketLogic becomes a singular platform to research relevant information from all of your information sources.

Incentivized

It's perfect for us to update processes that we use daily at Curri. This is a very important piece of our business because being a start-up, things are always changing. I'd say it's pretty appropriate for all needs related to a knowledge base.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Knowledge management
• Competitive intelligence
• Agile research

Incentivized

• Organization
• Training
• Sharing information
• Linking documents
• Easy access to company material

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Customer service
• AI assistance
• Software reliability issues

Incentivized

• Sometimes the search doesn't want to pull up what I've entered, even though when I find what I'm looking for, it's named exactly what I was searching for.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Wasn't involved in the evaluation of this product

Incentivized

Most of the systems I have used in the past that house knowledge feel clunky and difficult to navigate. They are not easily modified and are not easy to access when you are working directly with a customer. They do not feel linear and sometimes feel overwhelming when you are trying to learn new processes. Overall, I've never used a KB that I felt did a great job at housing the information I would need to refresh and train. Slab is easy to navigate, easy to use and overall very seamless in delivering information. I never feel overwhelmed and the simplicity in it's layout allows users to access information without feeling discouraged trying to locate it

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Improved research efficiencies
• Value for money, better ROI
• Information is used more effectively across all LOBs than before

Incentivized

• Positive impact in keeping all departments in sync
• Positive impact on finding who owns a particular territory
• Positive impact making and retrieving templates

Incentivized