Bloomfire vs. Socialcast (discontinued)

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Socialcast has been a great tool for FactSet. I would recommend it to any firm looking for an easy-to-use tool to centralize communication and collaborate on a global scale.

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Socialcast has an exceptional user experience. With very few idiosyncrasies, it works well on every platform I've tried.
• The platform has such a high level of ease of use, it becomes somewhat addicting.
• Social analytics are superb.
• The platform is highly intuitive and requires zero training or coaching in order for network members to become productive with it.
• It's extremely reliable. Only once in 4 years, was the product not available, and that was only for about a half-hour. In that half-hour, we realized how dependent we were on it. (Very.)
• The multi-device and deployment options are excellent. On-premise, Private Cloud, and Multi-tenant SaaS all available.
• The mobile apps for iPhone, tablets, and Android render well with a beautiful UI/UX. The desktop AIR app is equally highly usable.

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• The software is a little bit pricey because it is charged by user/month and depending on the deployment method.
• For companies with a lot of workers the price can increase significantly.
• The mobile app usability and notifications are poor. Need to be improved.
• If there were more administrative features available the product would be improved

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Beyond the value FactSet derives from using the platform, Socialcast (the firm) has been a good partner to FactSet. We've experienced very little downtime with the service and they have been responsive and fair with enhancement requests and questions

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

The UX is its best feature

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

Excellent support; of course not perfect. :-)

Not applicable, as it is a SaaS platform with minimal implementation

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Socialcast is great for collaboration & light project management, but anything complex doesn't work well.

Using it as an email notification curator works nice for us.

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Definitely more organized project management and team collaboration.
• Efficiency in carrying out tasks.
• Creates a spirit of collaboration and friendliness among colleagues.

Incentivized