Blueshift vs. SAP Customer Data Solutions

I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.

Incentivized

Currently, this RaaS service appears to be appropriate for any record-based requirement where we need to utilize the same database for numerous apps since it unifies the whole customer base and provides the data in a unified manner, which is excellent for a business. Although I would not advocate this solution for small firms with a single B2C application, it is perfect for companies who do not have a large number of developers. On the other hand, if the company has full-fledged developers, they will select alternative market possibilities.

Incentivized

• Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
• Integration with Segment and other apps
• Retargeting with dynamic content pulled from data feeds / catalogs

Incentivized

• Now we can easily understand market needs and customer preferences
• Now we can reply to all customer queries and resolve them as soon as possible
• Now we can better understand patterns and the latest trends of our customer's behavior in market

Incentivized

• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

Incentivized

• We miss being able to see a global dashboard in the account. We have more than 20 sites and we can see a dashboard per SSO group.
• We miss some kind of tool that allows us to know the user session health. For us, it is so important to know what is happening with the user session, not only to know how many users are logged in or logged out.
• We miss a took that allow us to get more advanced analityc information

Incentivized

We're not in the mood to start this process over at this time. A lot of hard work went into it.

Incentivized

On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales

Incentivized

We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.

There have been very some blackouts recently, but SAP Client Information Solutions' response time is quick and they keep you educated of the advance of the issues they resolve. We had a few issues amid integration with SAP Commerce Cloud and whereas characterizing custom enrollment streams (through screenshots) at to begin with, but as the item developed, the issues were settled.

Incentivized

There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.

We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.

because it was made directly in the company

Incentivized

They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.

There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning

Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward

Incentivized

Since we offer our products to different people all over the world, we require a customer data platform that offers multiple languages and is accessible everywhere. Therefore, Twilio Segment was not the best tool for us because it only offers a few languages and also can’t be accessed in certain parts of the globe.

Incentivized

because the platform actually allows you to scale at any time if designed following best practices

Incentivized

• Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.

Incentivized

• Ever since we implemented SAP Customer Data Solutions, we realized a lot of traffic on our social media channels.
• SAP Customer Data Solutions has focused on a single sign-on, which reduces time accessing customer data from multiple repositories.
• Via comments sharing on social media channels like Twitter and Facebook, we have been able to keep in touch with our registered users while gaining more prospects.
• Strong relationship between suppliers and customers group.

Incentivized