Bombora vs. LeadGrabber Pro

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

It has proved to be the best lead provider based on the accuracy of information. We are confident that the email finding technology that results in a deliverable status will increase the number of people we are able to market to. Our company markets and sells to a very specific buyer, so being able to find leads that are updated by the buyer is a game changer.

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• LeadGrabber Pro is a great lead generation tool. If you know who you want to target, you find people on Linkedin that meets your specific targeting and then capture their business contact information. This information can then be used to send emails or make calls to these contacts.
• In addition to getting their email/phone number, we are able to capture other important information like their twitter id. This information can be used to better target prospects on social media as well.
• Leadgrabber has offered excellent support whenever issues have arrived with the system. Though there hasn't been many issues, whenever there has been an issue, their support team has always replied in a timely manner and has also fixed all issues quickly and effectively.

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• The Auto-Split function is not perfect ... for splitting large searches into smaller jobs.
• Occasionally I encounter something trivial that does not work, but eGrabber Tech Support is very responsive, and they issue a patch, within a day or two of my complaint.

Only being 1 month in, I will have to wait longer before knowing what kind of ROI and results I will have at the years end.

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

The software is extremely easy to use and does exactly what it was intended for - effortlessly source contacts in bulk.

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

The support team responds super fast and don't quit until the issue is resolved, you can't ask for more!

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

It was very easy!

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

We haven't used LeadFuze, but around the same time that we were originally looking into purchasing LeadGrabber Pro, we also looked into LeadFuze. They also looked like a good service, but they were more expensive and didn't seem to have all the features that LeadGrabber Pro offered.

Need improvement in places such as visualisation & UX

Incentivized

• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• We've only been using eGrabber for about a month, so too soon to see an ROI. However, we have set appointments from the cold calls our Sales Dept have made based on the leads I have pulled. I am confident that sales are in our future, in the meantime, we are pleased to be filling our pipeline.