Boomi vs. VerticalResponse

Legacy systems often need to be replaced or integrated with new applications in order to modernize businesses. A strong API strategy that avoids custom coding and third-party programs is essential to enable this integration. Boomi's new-age connectivity and integration solutions ensure safe, secure, and robust integration. In the age of information, businesses are under more pressure than ever to be able to collect and manage large amounts of data. This data comes in from a variety of sources, including personalized devices such as voice assistants and wearable tech. While this data can be immensely valuable to businesses, they often lack the infrastructure necessary to handle it effectively. This can lead to data build-up in databases or silos, and can eventually lead to problems with integration and security.

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Incentivized

• Pre-built connectors to almost anything which greatly reduce time to release of your integration needs.
• Easy to use development platform with drag&drop features. Non-technical people could build simple integration processes in no time.
• Great user community where you can get quick help if needed. Boomi people hang around there a lot.

Incentivized

• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

Incentivized

• More from a development perspective. It is always difficult to use the properties features. It takes a while to understand how the data/variables can be used across an integration.
• Dell Boomi should also invest more on API Management and not just seen as a ETL,ESB tool.
• Should roll out features more often based on users reviews.

Incentivized

• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

Dell Boomi has provided us with the ability to connect our campus together using our various existing platforms. There are many supported features and have yet to run into something that we cannot do. Its user interface is very intuitive which would allow users to begin developing fairly easily. There is a myriad of resources available

Incentivized

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

My IT and Finance teams have noted that setting up the tool is a breeze. Dell Boomi has never caused an issue during a system implementation that I am aware of. We are pleased with the tool and recommend others consider it.

Incentivized

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Incentivized

Never had an issue with uptime

The atom sphere takes a time to load, when I open a process or when I open a log. One more slow processing is when I import objects from NetSuite.

About the performance of processing, it looks like Boomi takes a time to initialize some things such as connectors before starting the process. This is also performance we have.

Incentivized

No issues

Boomi support was responsive and knowledgable, however being a closed cloud service, it doesn't have good community support. We found the learning curve to be steep and there aren't avenues like google, forums, or blogs that provide community driven insight into the product or how to go about designing solutions using the tool

Incentivized

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Incentivized

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

We decided to go with Dell Boomi because another department in our company was already using the software. We did not research competitor applications to use as our business solution. Dell Boomi was very easy and quick to set up, so once we decided to use Dell Boomi for systems integration, we had it set up and running within a few working days.

Incentivized

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

Incentivized

• It has allowed us to scale significantly without having to add headcount, specifically those geared towards data entry. We went from a $10m ARR business to $200m ARR business with the same amount of Order Processors and 12x amount of transactions by leveraging Boomi to perform a lot of the work, and then having the Order Processing team to simply review that the transaction was processed successfully.

Incentivized

• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized