Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
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Twilio Zipwhip (discontinued)
Score 7.7 out of 10
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Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.
$19
per month
Pricing
Branch
Twilio Zipwhip (discontinued)
Editions & Modules
No answers on this topic
Starter
$19.00
per month
Unlimited
$49.00
per month
Premium
$99.00
per month
Commercial
Contact sales team
Offerings
Pricing Offerings
Branch
Twilio Zipwhip (discontinued)
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
Zipwhip is just a little bit more user-friendly than AliveChat because it allows you to text people on more scale. AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the better product.
