What users are saying about
26 Ratings
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Top Rated
776 Ratings
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Hootsuite

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Top Rated
776 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.
Fabienne Blanc | TrustRadius Reviewer

Hootsuite

If you are a smaller company or group and need a one stop shop in order to monitor and track multiple social media accounts in one place, this is your tool. You can track specifics, words, mentions, brands, etc. all in one place and deploy posts across numerous mediums. All reporting can be configured to come to your email and it is easy to set up too
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Brand24
Hootsuite
7.8
Boolean keyword searches
Brand24
Hootsuite
8.0
Filtering out noise/spam
Brand24
Hootsuite
7.6
Sentiment analysis
Brand24
Hootsuite
7.4
Broad channel coverage
Brand24
Hootsuite
8.2

Publishing

Brand24
Hootsuite
8.4
Content planning and scheduling
Brand24
Hootsuite
9.2
Audience targeting
Brand24
Hootsuite
8.0
Content optimization
Brand24
Hootsuite
8.2
Workflow management
Brand24
Hootsuite
8.2

Engagement

Brand24
Hootsuite
8.4
Automated routing and prioritization
Brand24
Hootsuite
8.1
Customer interaction histories
Brand24
Hootsuite
8.4
Bulk actions
Brand24
Hootsuite
8.7

Marketing

Brand24
Hootsuite
7.8
Lead generation
Brand24
Hootsuite
7.9
Content marketing
Brand24
Hootsuite
8.0
Paid media management
Brand24
Hootsuite
7.5
Campaigns and promotions
Brand24
Hootsuite
7.7

Channel coverage/integration

Brand24
Hootsuite
8.8
Twitter
Brand24
Hootsuite
9.3
Facebook
Brand24
Hootsuite
9.3
LinkedIn
Brand24
Hootsuite
9.1
Google+
Brand24
Hootsuite
8.9
Instagram
Brand24
Hootsuite
8.2
Pinterest
Brand24
Hootsuite
8.4
YouTube
Brand24
Hootsuite
8.4

Reporting/analytics

Brand24
Hootsuite
8.0
Campaign success analytics
Brand24
Hootsuite
8.0
Real-time tracking
Brand24
Hootsuite
8.1
Competitor analysis
Brand24
Hootsuite
7.9

Account management

Brand24
Hootsuite
8.5
Role-based user permissions & privileges
Brand24
Hootsuite
8.9
Mobile access
Brand24
Hootsuite
8.1

Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Brittany Cosby | TrustRadius Reviewer

Hootsuite

  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Jake Widner | TrustRadius Reviewer

Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese | TrustRadius Reviewer

Hootsuite

  • After the purchasing of the platform, the features should not be then limited to users as we paid for them to be unlocked.
  • I found the initial setup a little difficult and confusing to do due to which user frustration can be a common issue.
David Braun | TrustRadius Reviewer

Likelihood to Renew

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.5
Based on 77 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.9
Based on 108 answers
Each time I've contact Hootsuite for assistance they've helped. A person actually helped me!They were patient, explained what I could do, and provided links to videos to watch until I got the hang of it all. But seriously, they have people!Thank you
Davina Ford | TrustRadius Reviewer

In-Person Training

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Brand24

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

Hootsuite

I have used 2 other scheduling tools - in my mind, they were hard to navigate. That is why I choose Hootsuite. I really like how it helped others during Covid and offered potential users a block of time they could use the software at no charge. I love when a company helps better the world.
Karen Roane | TrustRadius Reviewer

Scalability

Brand24

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

Hootsuite

  • Marketing efficiency and how much time I am spending on creating social media content each month.
  • Have analytics to look at and see what posts are working and what posts aren't and having the details to know how to change it for the better.
  • I feel I have to put less effort into our social media side of things because this makes it so much easier to run.
Todd Betzold | TrustRadius Reviewer

Screenshots

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
  4. none
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Brand24
9.2
Hootsuite
8.6

Likelihood to Renew

Brand24
Hootsuite
8.5

Usability

Brand24
Hootsuite
9.1

Reliability and Availability

Brand24
Hootsuite
10.0

Performance

Brand24
Hootsuite
10.0

Support Rating

Brand24
Hootsuite
7.9

In-Person Training

Brand24
Hootsuite
6.0

Online Training

Brand24
Hootsuite
10.0

Implementation Rating

Brand24
Hootsuite
10.0

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