Brand24 vs Hootsuite | TrustRadius

What users are saying about

Score 9.5 out of 10

Based on 26 reviews and ratings

Score 8 out of 10

Based on 776 reviews and ratings

Feature Rating Comparison

Brand24

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Brand24

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Brand24

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Brand24

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Brand24

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Brand24

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Brand24

Hootsuite

Role-based user permissions & privileges

Mobile access

Pros

Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
I've had very good experience with the customer support team to solve any technical issues.

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Marketing Coordinator

Tidwell GroupAccounting, 51-200 employees

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The product has a really interactive media library which is very helpful even when we are out of images.
Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

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Chief Software Architect

Crossover for WorkInformation Technology & Services, 1001-5000 employees

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Cons

Other metrics like follower growth or changes in engagement rates would be more beneficial
Tracking web conversions / app downloads if possible
More in depth sentiment analysis

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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After the purchasing of the platform, the features should not be then limited to users as we paid for them to be unlocked.
I found the initial setup a little difficult and confusing to do due to which user frustration can be a common issue.

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Financial Accounting Consultant

EYAccounting, 10,001+ employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Hootsuite 8.5

Based on 77 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Hootsuite 9.1

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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Support Rating

No score

No answers yet

No answers on this topic

Hootsuite 7.9

Based on 108 answers

Each time I've contact Hootsuite for assistance they've helped. A person actually helped me!They were patient, explained what I could do, and provided links to videos to watch until I got the hang of it all. But seriously, they have people!Thank you

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Executive Assistant

Fleming CompleteConstruction, 11-50 employees

View all 108 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

View all 8 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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Alternatives Considered

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

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Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

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I have used 2 other scheduling tools - in my mind, they were hard to navigate. That is why I choose Hootsuite. I really like how it helped others during Covid and offered potential users a block of time they could use the software at no charge. I love when a company helps better the world.

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Founder

New Destiny Marketing, LLCMarketing & Advertising, 1-10 employees

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Scalability

No answers on this topic

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

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Return on Investment

Positive: We can respond to customers in a reasonably realistic timeframe.
Positive: We get updates from old content that has new activity.

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Social Media Customer Experience and Success Lead

Namecheap, Inc.Internet, 1001-5000 employees

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Marketing efficiency and how much time I am spending on creating social media content each month.
Have analytics to look at and see what posts are working and what posts aren't and having the details to know how to change it for the better.
I feel I have to put less effort into our social media side of things because this makes it so much easier to run.

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Content Manager

Coastline AcademyEducation Management, 51-200 employees

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Screenshots

See All (7) Brand24 Screenshots

See All (5) Hootsuite Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Brand24 Editions & Modules

Edition

Plus	$49¹
Premium	$99¹
Max	$199¹

per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Hootsuite Editions & Modules

Edition

Professional	$49.00¹
Team	$129.00²
Business	$599.00³
Enterprise	Contact for Pricing

per month (1 user / 10 social profiles)
per month (3 users / 20 social profiles)
per month (5, up to 10 users / 35 social profiles)
none

Additional Pricing Details

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

Brand24

Hootsuite

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