Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
Brand24Hootsuite
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
Brand24Hootsuite
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
Brand24Hootsuite
Considered Both Products
Brand24
Chose Brand24
Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts.
Chose Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier …
Chose Brand24
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
Hootsuite

No answer on this topic

Top Pros
Top Cons
Features
Brand24Hootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
Hootsuite
7.4
241 Ratings
Boolean keyword searches00 Ratings7.2160 Ratings
Filtering out noise/spam00 Ratings7.0170 Ratings
Sentiment analysis00 Ratings7.4160 Ratings
Broad channel coverage00 Ratings8.1226 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Hootsuite
8.2
335 Ratings
Content planning and scheduling00 Ratings9.0334 Ratings
Audience targeting00 Ratings7.8224 Ratings
Content optimization00 Ratings7.8270 Ratings
Workflow management00 Ratings8.2276 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Hootsuite
7.8
267 Ratings
Automated routing and prioritization00 Ratings7.6190 Ratings
Customer interaction histories00 Ratings7.7207 Ratings
Bulk actions00 Ratings7.9227 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Hootsuite
7.5
264 Ratings
Lead generation00 Ratings7.0156 Ratings
Content marketing00 Ratings8.1237 Ratings
Paid media management00 Ratings7.3150 Ratings
Campaigns and promotions00 Ratings7.6198 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Hootsuite
8.5
332 Ratings
Twitter00 Ratings9.0305 Ratings
Facebook00 Ratings9.0315 Ratings
LinkedIn00 Ratings8.6271 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.2277 Ratings
Pinterest00 Ratings7.7142 Ratings
YouTube00 Ratings7.8131 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Hootsuite
7.7
263 Ratings
Campaign success analytics00 Ratings7.8240 Ratings
Real-time tracking00 Ratings7.8243 Ratings
Competitor analysis00 Ratings7.6160 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Hootsuite
8.2
279 Ratings
Role-based user permissions & privileges00 Ratings8.4231 Ratings
Mobile access00 Ratings7.9261 Ratings
User Ratings
Brand24Hootsuite
Likelihood to Recommend
8.2
(9 ratings)
8.4
(393 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(80 ratings)
Usability
-
(0 ratings)
9.0
(27 ratings)
Availability
-
(0 ratings)
10.0
(36 ratings)
Performance
-
(0 ratings)
10.0
(32 ratings)
Support Rating
-
(0 ratings)
7.9
(275 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(8 ratings)
Implementation Rating
-
(0 ratings)
10.0
(65 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Brand24Hootsuite
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
Hootsuite
I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
Read full review
Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Read full review
Hootsuite
  • Hootsuite is excellent for viewing all your posts on every social media platform in one place
  • Hootsuite is great for showing you what that post will look like with the graphic attached.
  • Hootsuite is great for moving posts that need to be edited to a different day or month.
  • Hootsuite is great for offering you times to post if you aren't sure at which time to post
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
Hootsuite
  • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
  • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
  • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
Read full review
Likelihood to Renew
Brand24
No answers on this topic
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
Brand24
No answers on this topic
Hootsuite
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Read full review
Reliability and Availability
Brand24
No answers on this topic
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Performance
Brand24
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Support Rating
Brand24
No answers on this topic
Hootsuite
I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
Read full review
In-Person Training
Brand24
No answers on this topic
Hootsuite
Very easy to teach and learn
Read full review
Online Training
Brand24
No answers on this topic
Hootsuite
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Read full review
Implementation Rating
Brand24
No answers on this topic
Hootsuite
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
Hootsuite
A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
Read full review
Scalability
Brand24
No answers on this topic
Hootsuite
We haven't needed to scale it all.
Read full review
Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review