TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    MoEngage

    Score8.3 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
    Pricing
    BrazeMoEngageSAP Engagement Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrazeMoEngageSAP Engagement Cloud
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeOptional$1,000Required
    Additional Details
    More Pricing Information
    Community Pulse
    BrazeMoEngageSAP Engagement Cloud
    Considered Multiple Products
    Braze
    Chose Braze
    I prefer Braze over MoEngage. I find Braze to be more user friendly and I have an easier time getting all of my information faster.
    Incentivized
    Chose Braze
    Salesforce is better at AI-driven insights with Einstein-powered models, generating optimal email/push frequency, copy insights etc. MoEngage is much cheaper than Braze. Emarsys is on par to Braze with a simple, intuitive interface.
    Incentivized
    Chose Braze
    I think Braze is the strongest currently. I found Emarsys to be very difficult to navigate and clunky. Ometria I found to be a good platform, however, more difficult to scale. My role using Ometria was more integration focused so had more exposure to the challenges with …
    Incentivized
    Chose Braze
    Braze has many features that these tools don't, like a heatmap, a catalogue, the ability to create tons of attributes, and easy-to-use template features.
    Incentivized
    Chose Braze
    Braze feature for ecommerce retail brands is better and the readyto use usecases are a big support
    Incentivized
    MoEngage
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    No answers on this topic
    No answers on this topic
    Features
    BrazeMoEngageSAP Engagement Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and MoEngage and SAP Engagement Cloud
    Feature
    Braze
    -
    Ratings
    MoEngage
    -
    Ratings
    SAP Engagement Cloud
    6.5
    8 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings00 Ratings7.36 Ratings
    Dynamic content00 Ratings00 Ratings8.06 Ratings
    Ability to test dynamic content00 Ratings00 Ratings4.07 Ratings
    Landing pages00 Ratings00 Ratings8.03 Ratings
    A/B testing00 Ratings00 Ratings7.07 Ratings
    Mobile optimization00 Ratings00 Ratings6.07 Ratings
    Email deliverability reporting00 Ratings00 Ratings6.38 Ratings
    List management00 Ratings00 Ratings4.38 Ratings
    Triggered drip sequences00 Ratings00 Ratings7.75 Ratings
    Lead Management
    Comparison of Lead Management features of Braze and MoEngage and SAP Engagement Cloud
    Feature
    Braze
    -
    Ratings
    MoEngage
    -
    Ratings
    SAP Engagement Cloud
    6.5
    5 Ratings
    18% below category average
    Lead nurturing automation00 Ratings00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings00 Ratings7.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and MoEngage and SAP Engagement Cloud
    Feature
    Braze
    -
    Ratings
    MoEngage
    -
    Ratings
    SAP Engagement Cloud
    6.9
    8 Ratings
    7% below category average
    Dashboards00 Ratings00 Ratings7.78 Ratings
    Standard reports00 Ratings00 Ratings7.08 Ratings
    Custom reports00 Ratings00 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Braze and MoEngage and SAP Engagement Cloud
    Feature
    Braze
    -
    Ratings
    MoEngage
    -
    Ratings
    SAP Engagement Cloud
    7.0
    7 Ratings
    7% below category average
    API00 Ratings00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings00 Ratings6.04 Ratings
    Customizability00 Ratings00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings00 Ratings9.02 Ratings
    Best Alternatives
    BrazeMoEngageSAP Engagement Cloud
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Listrak
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Sailthru
    Score5.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Listrak
    Score10 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BrazeMoEngageSAP Engagement Cloud
    Likelihood to Recommend
    8.9
    (162 ratings)
    8.0
    (3 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    2.0
    (1 ratings)
    9.9
    (2 ratings)
    Usability
    7.8
    (129 ratings)
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (21 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    BrazeMoEngageSAP Engagement Cloud
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    MoEngage
    This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns
    Incentivized
    Read full review
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    MoEngage
    • Multi-channel campaign management
    • User journey
    • Analytics
    • Data Insights
    Incentivized
    Read full review
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    MoEngage
    • More complex use cases cannot be catered
    • MoEngage has bugs that hinder operations
    • Service level is quite bad when escalating issues
    • Scalability is not the best when taking on high growth usage
    Incentivized
    Read full review
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
    Read full review
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    MoEngage
    There is still area of improvement in UI since it's cluncky and there is a noticable lag as well
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    MoEngage
    No answers on this topic
    SAP
    No answers on this topic
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    MoEngage
    These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
    Incentivized
    Read full review
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    MoEngage
    • Enables the team to focus on more events that could generate better results
    • Schedule with APIs allows more scalable operations
    • The bugs tend to block the overall operations from going well
    Incentivized
    Read full review
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    ScreenShots

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.