Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
N/A
Ortto
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$599
per month month-to-month commitment with 10,000 contacts
Pricing
Braze
Ortto
Editions & Modules
No answers on this topic
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
Braze
Ortto
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
10% discount for quarterly pricing. 15% discount for annual pricing.
We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle …
Braze is great for a whole swath of businesses and use cases. Retail and QSR immediately come to mind when thinking about what businesses benefit most from using Braze. Really any business model where guests can purchase something with some moderate frequency (daily to a couple times a year). Some scenarios where Braze might not be the best could be a car dealership (although you could use Braze to help with car maintenance reminders, product upsells, etc) or a real estate broker. Although, I'm a marketer and not a salesperson so maybe those businesses would excel with Braze
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
AB testing. It's so easy to create the variables and set the audience split, along with winning paths, we've run a lot more tests in just the past month than a 6 month period with our previous provider.
Canvas building. While it's a bit confusing at first, I do appreciate there's a way to solve almost any journey we want to create, and it's visually really easy to digest when building.
Content blocks. Having these built for our core email sections, like headers and footers, have been a real time saver. And we can see the benefits for if we ever need to change a core element, like our logo.
Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
Easy and powerful email editing and creation built-in. No need for email template coding.
Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
More sophisticated customer segmentation—more akin to a CPD—would be useful. Some things that are harder in Braze are attribute calculations (a new attribute calculated based on values of other independent attributes) and detailed purchase history lookback for nuanced segmentation.
Reporting. We generally don't use Braze's out-of-the-box reporting because it's a little bit clunky.
Better, more precise deliverability monitoring and reporting.
Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It's easy to use and understand. However, it's not perfect (the last set of UI/UX updates definitely improved this), and for Braze to be really 10 out of 10, an easier process to integrate Braze with data/website/apps would be needed -> right now, marketing is limited by what was set up initially, and moving this beyond MVP is extremely hard.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate that, sometimes cost efficiency is a priority and perhaps that's better served by Klaviyo. Integration capability also matters and it's important your MarTech stack speaks to each other. Braze has a robust list of partners whereas other tools may require some middleware. It's worth doing your research when selecting your CRM/CEP because if you select incorrectly, you may be back at the drawing board within a year or two.
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
