What users are saying about
51 Ratings
35 Ratings
51 Ratings
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Score 8.2 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    Braze

    Feature Set Not Supported
    N/A
    8.7

    Ortto

    87%
    Ortto ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.6
    86%
    11 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.6
    86%
    8 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.6
    86%
    8 Ratings

    A/B testing

    N/A
    0 Ratings
    8.7
    87%
    8 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.7
    87%
    10 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.2
    92%
    21 Ratings

    List management

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.7
    87%
    11 Ratings

    Lead Management

    Braze

    Feature Set Not Supported
    N/A
    8.9

    Ortto

    89%
    Ortto ranks higher in 3/3 features

    Lead nurturing

    N/A
    0 Ratings
    9.6
    96%
    11 Ratings

    Data quality management

    N/A
    0 Ratings
    8.6
    86%
    10 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.6
    86%
    9 Ratings

    Campaign Management

    Braze

    Feature Set Not Supported
    N/A
    8.7

    Ortto

    87%
    Ortto ranks higher in 1/1 features

    Event/webinar marketing

    N/A
    0 Ratings
    8.7
    87%
    9 Ratings

    Social Media Marketing

    Braze

    Feature Set Not Supported
    N/A
    8.7

    Ortto

    87%
    Ortto ranks higher in 1/1 features

    Social profile integration

    N/A
    0 Ratings
    8.7
    87%
    8 Ratings

    Reporting & Analytics

    Braze

    Feature Set Not Supported
    N/A
    8.6

    Ortto

    86%
    Ortto ranks higher in 2/2 features

    Dashboards

    N/A
    0 Ratings
    8.6
    86%
    12 Ratings

    Standard reports

    N/A
    0 Ratings
    8.6
    86%
    12 Ratings

    Platform & Infrastructure

    Braze

    Feature Set Not Supported
    N/A
    8.6

    Ortto

    86%
    Ortto ranks higher in 3/3 features

    API

    N/A
    0 Ratings
    8.5
    85%
    8 Ratings

    Customizability

    N/A
    0 Ratings
    8.6
    86%
    9 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.6
    86%
    7 Ratings

    Attribute Ratings

    • Braze is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.3

    Braze

    93%
    24 Ratings
    8.6

    Ortto

    86%
    12 Ratings

    Support Rating

    8.2

    Braze

    82%
    40 Ratings

    Ortto

    N/A
    0 Ratings

    Likelihood to Recommend

    Braze

    Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.
    Anonymous | TrustRadius Reviewer

    Ortto

    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Michael Rastall, MBA | TrustRadius Reviewer

    Pros

    Braze

    • Is constantly improving all its features.
    • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
    • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
    • Has a strong community, where anyone can ask everything and other peers can contribute.
    Anonymous | TrustRadius Reviewer

    Ortto

    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Bryan McAnulty | TrustRadius Reviewer

    Cons

    Braze

    • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
    • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
    • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
    Mark McRae | TrustRadius Reviewer

    Ortto

    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Emily Muhoberac | TrustRadius Reviewer

    Pricing Details

    Braze

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    Starting Price

    Braze Editions & Modules

    Additional Pricing Details

    Ortto

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $29 per month

    Ortto Editions & Modules

    Edition
    Professional$991
    Campaign$291
    Business$2991
    CustomRequest by quote
    Free$03
    1. per month
    2. none
    3. per month
    Additional Pricing Details

    Support Rating

    Braze

    Braze 8.2
    Based on 40 answers
    We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
    Jackson Yomogida | TrustRadius Reviewer

    Ortto

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Braze

    Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
    Paul Constantopolous | TrustRadius Reviewer

    Ortto

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Braze

    • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
    • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
    • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
    Jennifer Rudin | TrustRadius Reviewer

    Ortto

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Anonymous | TrustRadius Reviewer

    Screenshots

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