Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.8 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Iterable
Score 8.9 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
Pricing
BrevoIterable
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoIterable
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoIterable
Features
BrevoIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.1
210 Ratings
2% above category average
Iterable
7.7
107 Ratings
1% above category average
WYSIWYG email editor8.4189 Ratings8.394 Ratings
Dynamic content8.4170 Ratings8.1102 Ratings
Ability to test dynamic content8.2162 Ratings8.2100 Ratings
Landing pages6.011 Ratings00 Ratings
A/B testing6.510 Ratings8.4103 Ratings
Mobile optimization8.7188 Ratings7.998 Ratings
Email deliverability reporting9.2206 Ratings6.2103 Ratings
List management9.1203 Ratings6.9103 Ratings
Triggered drip sequences8.6120 Ratings7.694 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.9
201 Ratings
4% above category average
Iterable
5.8
104 Ratings
23% below category average
Dashboards8.019 Ratings6.2104 Ratings
Standard reports9.0200 Ratings5.7103 Ratings
Custom reports6.810 Ratings5.694 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.6
140 Ratings
19% above category average
Iterable
-
Ratings
Link Tracking9.6140 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brevo
-
Ratings
Iterable
7.0
101 Ratings
6% below category average
API00 Ratings7.591 Ratings
Role-based workflow & approvals00 Ratings8.587 Ratings
Customizability00 Ratings7.892 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.12 Ratings
Third-party software integrations00 Ratings7.110 Ratings
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BrevoIterable
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Mad Mimi
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Score 10.0 out of 10
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Vbout
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
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User Ratings
BrevoIterable
Likelihood to Recommend
9.4
(230 ratings)
8.7
(108 ratings)
Likelihood to Renew
10.0
(10 ratings)
9.1
(2 ratings)
Usability
9.4
(27 ratings)
9.1
(3 ratings)
Availability
9.1
(1 ratings)
8.6
(3 ratings)
Performance
9.1
(1 ratings)
8.5
(3 ratings)
Support Rating
9.9
(13 ratings)
9.1
(4 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
9.1
(3 ratings)
User Testimonials
BrevoIterable
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
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Iterable
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
Read full review
Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Iterable
  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
Read full review
Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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Iterable
  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Usability
Brevo (Sendinblue, Inc)
because I tried to entrust the task of mass mailing to inexperienced people who, however, achieved success with relative ease and speed of learning the tools offered by the basic version of Brevo perché ho provato ad affidare il compito di fare mass mailing a persone poco esperte che però hanno raggiunto il successo con relativa facilità e rapidità di apprendimento degli strumenti offerti dalla versione base di Brevo
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Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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Iterable
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
Read full review
Iterable
I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo presented us
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Iterable
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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Return on Investment
Brevo (Sendinblue, Inc)
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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Iterable
  • Iterable journeys save us a ton of time and resources and we are able to optimize messaging with simple A/B testing and dynamic content.
  • Preview data and snippets are easy to use - managing them is less of a lift, saving us time to focus on creative.
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Iterable Screenshots

Screenshot of how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.Screenshot of Iterable’s AI Suite, that helps to build personalized campaigns quickly, predicts what customers need next, and fine-tunes every message for maximum impact.Screenshot of some of the tools and support available through Iterable that support scale and tomorrow’s growth.Screenshot of how Iterable unifies all engagement channels into one platform for consistent, personalized communication, connecting with customers wherever they are: SMS, email, in-app, push, embedded messaging, and beyond.Screenshot of how to create highly-personalized communications that listen to, react to, and anticipate customer needs.Screenshot of an example of how AI can be used to influence the most important metrics and achieve key business goals.