Brevo vs. Iterable

I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.

Incentivized

Iterable is great for delivering your email marketing activity. We've not yet added other channels (although may do soon), but others report that the cross-channel capability is strong. Iterable manages to find the sophistication to enable our ambitions, yet remain user friendly and manageable. We're on a journey from relying heavily on old-fashioned blast emails to automated CRM. Iterable has been a fantastic tool to help us along the way. I particularly enjoy the journey builder that we trigger in multiple ways, from custom events, to list schedules, and user actions.

Incentivized

• Sendinblue allows you to send emails that do not arrive in spam
• Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
• Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates

Incentivized

• It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
• Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.

• not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
• don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
• not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
• have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
• We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.

Incentivized

• Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
• Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
• Image library

Incentivized

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers

Incentivized

Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.

Incentivized

It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.

Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests

Incentivized

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Incentivized

Well, these other tools do the same thing, they contribute to email campaigns; however, we tried them and stopped using them because they are not at all simple, and we believe that Brevo is the simplest, most intuitive, and most effective tool that exists for this type of strategy, so we decided to stick with it. Bueno estas otras herramientas hacen lo mismo, aportan a las campañas de mailing sin embargo las probamos y dejamos de usarlas ya que no son para nada sencillas y creemos que brevo es lo mas sencillo, intuitovo y efectivo que existe para este tipo de estrategias por ello decidimos quedarnos

When we were benchmarking CRM platforms, we analyzed many of them. Mailchimp's transactional solution, mandrill, was our previous provider, but we needed the Developer team's assistance in all our campaigns. Salesforce was a more complex platform, but it proved too complex for our Marketing team, and the price was higher. ActiveCampaign didn't have the solutions in place to support 40 different locales with the autonomy that Iterable offers.

Incentivized

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• Saved us over 80% of what we used to pay aWeber for the exact same services
• Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
• Saves us an incredible amount of time in content creation using Brevo content editor

• Great ROI, for the cost we're getting amazing value out of the product. We couldn't do much of our marketing without it.
• This is one of our best tools to drive customer retention. It's hard enough to get a customer to your product in the first place but Iterable helps us get those customer to keep coming back time and time again.
• Testing functionality, we've ramped up our testing with our own ML tools to pair with Iterables AI tools to power up our customer engagement strategy.

Incentivized