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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brightcove

    Score8.3 out of 10
    N/ABrightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A

    Influitive

    Score8 out of 10
    N/AAdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A
    Pricing
    BrightcoveInfluitive
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightcoveInfluitive
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsTo learn more about Influitive's pricing, please reach out to a member of our sales team.
    More Pricing Information
    Community Pulse
    BrightcoveInfluitive
    Considered Both Products
    Brightcove
    No answer on this topic
    Influitive
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    73 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    47 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    BrightcoveInfluitive
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of Brightcove and Influitive
    Feature
    Brightcove
    -
    Ratings
    Influitive
    4.9
    2 Ratings
    29% below category average
    Community Building00 Ratings2.02 Ratings
    Referral Management00 Ratings2.02 Ratings
    Rewards Program00 Ratings5.22 Ratings
    Program Notices00 Ratings4.52 Ratings
    Reference Request Automation00 Ratings8.21 Ratings
    Multi-Channel Marketing00 Ratings7.31 Ratings
    Best Alternatives
    BrightcoveInfluitive
    Small Businesses
    IBM Video Streaming
    Score8.9 out of 10
    No answers on this topic
    Medium-sized Companies
    IBM Video Streaming
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    IBM Video Streaming
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightcoveInfluitive
    Likelihood to Recommend
    9.0
    (17 ratings)
    8.0
    (154 ratings)
    Likelihood to Renew
    9.0
    (13 ratings)
    9.4
    (38 ratings)
    Usability
    9.0
    (1 ratings)
    7.3
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (6 ratings)
    Support Rating
    4.0
    (2 ratings)
    9.7
    (71 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (9 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    6.7
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    6.0
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (14 ratings)
    User Testimonials
    BrightcoveInfluitive
    Likelihood to Recommend
    Brightcove
    It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
    Incentivized
    Read full review
    Influitive
    We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
    Incentivized
    Read full review
    Pros
    Brightcove
    • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
    • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
    • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
    Read full review
    Influitive
    • Allows you to create compelling and engaging challenges that help your content stand out.
    • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
    • The data and insights are easy to access, analyze, and guide you toward your north star.
    Incentivized
    Read full review
    Cons
    Brightcove
    • The code for customizing the video player can be made easier, I think it still uses BEML code.
    • Easily accessible ready made code will help users like me to implement a cool looking player.
    • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
    • Again if I could work with someone to price for small, medium and large businesses that would be great.
    Incentivized
    Read full review
    Influitive
    • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
    • I wish there were more included integrations in the regular Influitive package.
    Incentivized
    Read full review
    Likelihood to Renew
    Brightcove
    It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
    Read full review
    Influitive
    Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
    Incentivized
    Read full review
    Usability
    Brightcove
    Very usable! I don't see any major flaws
    Read full review
    Influitive
    Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
    Incentivized
    Read full review
    Reliability and Availability
    Brightcove
    No answers on this topic
    Influitive
    Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
    Incentivized
    Read full review
    Performance
    Brightcove
    No answers on this topic
    Influitive
    Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
    Incentivized
    Read full review
    Support Rating
    Brightcove
    We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
    Incentivized
    Read full review
    Influitive
    If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
    Incentivized
    Read full review
    In-Person Training
    Brightcove
    No answers on this topic
    Influitive
    I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
    Incentivized
    Read full review
    Online Training
    Brightcove
    No answers on this topic
    Influitive
    The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
    Read full review
    Implementation Rating
    Brightcove
    No answers on this topic
    Influitive
    I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
    Read full review
    Alternatives Considered
    Brightcove
    Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
    Read full review
    Influitive
    Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
    Incentivized
    Read full review
    Scalability
    Brightcove
    No answers on this topic
    Influitive
    When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
    Read full review
    Return on Investment
    Brightcove
    • Again, there has been a huge cost savings which significantly improved our ROI
    • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
    • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
    Read full review
    Influitive
    • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
    • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
    • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
    Incentivized
    Read full review
    ScreenShots

    Brightcove Screenshots

    Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

    Influitive Screenshots

    Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.