What users are saying about
135 Ratings
158 Ratings
135 Ratings
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Score 8.7 out of 100
158 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

Screaming Frog

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.7
Screaming Frog
7.3
Keyword analysis
BrightEdge
9.1
Screaming Frog
6.5
Backlink management
BrightEdge
8.4
Screaming Frog
6.6
SERP ranking tracking
BrightEdge
9.5
Screaming Frog
8.0
Page grader
BrightEdge
8.5
Screaming Frog
7.0
Competitive analysis
BrightEdge
9.0
Screaming Frog
6.5
Site audit / diagnostics
BrightEdge
7.7
Screaming Frog
9.5
Site recommendations
BrightEdge
8.3
Screaming Frog
7.3
Task management
BrightEdge
8.8
Screaming Frog
7.4

SEO Channels

BrightEdge
8.7
Screaming Frog
7.9
Local SEO
BrightEdge
8.6
Screaming Frog
8.1
Social SEO
BrightEdge
8.3
Screaming Frog
6.7
Mobile SEO
BrightEdge
8.6
Screaming Frog
8.1
Global SEO
BrightEdge
9.4
Screaming Frog
8.7

SEO Platform & Account Management

BrightEdge
9.4
Screaming Frog
8.8
Multi-domain support
BrightEdge
9.2
Screaming Frog
8.8
Integration with web analytics tools
BrightEdge
9.6
Screaming Frog
8.9

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Screaming Frog

  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Ari Roth | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Screaming Frog

  • Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
  • Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
  • Not a very visual tool.
  • Larges sites can take up a tremendous amount of resources (RAM, space, connection).
Anthony Daronzio | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Screaming Frog

Screaming Frog 10.0
Based on 3 answers
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Anthony Daronzio | TrustRadius Reviewer

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Screaming Frog

Screaming Frog 6.2
Based on 2 answers
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Anthony Daronzio | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.5
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

Screaming Frog

Screaming Frog 8.0
Based on 21 answers
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Scott Walker | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Screaming Frog

Screaming Frog 7.0
Based on 2 answers
If the software was a little easier to use for beginners, there really wouldn't be an issue
Anthony Daronzio | TrustRadius Reviewer

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

Screaming Frog

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Scott Richardson | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

Screaming Frog

  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
Brynna Baldauf | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge Editions & Modules

Additional Pricing Details

Screaming Frog

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Screaming Frog Editions & Modules

Edition
Paid Version$149.001
  1. per year
Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
Screaming Frog
8.9

Likelihood to Renew

BrightEdge
10.0
Screaming Frog
10.0

Usability

BrightEdge
10.0
Screaming Frog
6.2

Support Rating

BrightEdge
9.5
Screaming Frog
8.0

Implementation Rating

BrightEdge
8.3
Screaming Frog
7.0

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