BrightEdge vs. YouTrack

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

Incentivized

We use it for both support and project management alike. It's not as bloated or indeed as expensive as Jira, so unless you have particularly complex requirements, YouTrack fits the bill in pretty much the same use cases as Jira does.

The interface is also a good deal nicer on the eye and less clunky than a lot of the Open Source (eg. Redmine) and enterprise (eg. Remedy).

It does have a customisable workflow for things like ticket age alerts. We don't make a great deal of use of this and had found that it can take a little fiddling if you want something very bespoke but it is clearly quite powerful.

Incentivized

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• Customization of fields that helps us report on what's important to us
• Notification options for issues followed so I never miss an update
• Filtered views for focused work

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• Displaying Data
• Custonization
• Organic

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

Incentivized

It is very intuitive. Its not hard to pick up learn. I learned it pretty quickly at the first startup I cofounded and love to use it when working on my other ideas.

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

YouTrack is more cost effective than all the commercial options. It's way more powerful and easier to use than the Open Source ones. It's a good middle ground and it does everything we need. Our software projects are of moderate complexity and YouTrack handles them well. Likewise, when it comes to external users, we've had good feedback from clients. Many of these clients are non-technical and have expressed their relief at not having to use something like Jira which is often quite impregnable for such users.

Incentivized

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

Incentivized

• By documenting and prioritizing issues that impact our customers, we're able to deliver fixes that prevent customer churn.

Incentivized