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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Agentforce Sales

    Score8.8 out of 10
    N/ASalesforce' Agentforce Sales (formerly Salesforce Sales Cloud) is the company's flagship CRM platform. The AI CRM for Sales features data built right in.

    $25

    per month

    Pricing
    BrightLocalAgentforce Sales
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    Starter
    $25.00
    per month per user
    Professional
    $80.00
    per month per user
    Enterprise
    $165.00
    per month per user
    Unlimited
    $330.00
    per month per user
    Agentforce 1 Sales
    $550
    per month per user
    Offerings
    Pricing Offerings
    BrightLocalAgentforce Sales
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
    More Pricing Information
    Community Pulse
    BrightLocalAgentforce Sales
    Considered Both Products
    BrightLocal
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    91%
    Would buy again
    209 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    94%
    Delivers good value for the price
    179 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    94%
    Happy with the feature set
    216 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    91%
    Lived up to sales and marketing promises
    143 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    81%
    Implementation went as expected
    125 Answers
    Features
    BrightLocalAgentforce Sales
    SEO
    Comparison of SEO features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Salesforce Agentforce Sales
    -
    Ratings
    Keyword analysis7.08 Ratings00 Ratings
    Backlink management4.05 Ratings00 Ratings
    SERP ranking tracking7.711 Ratings00 Ratings
    Page grader7.52 Ratings00 Ratings
    Competitive analysis7.611 Ratings00 Ratings
    Site audit / diagnostics9.98 Ratings00 Ratings
    Site recommendations6.64 Ratings00 Ratings
    Task management3.56 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Salesforce Agentforce Sales
    -
    Ratings
    Local SEO8.613 Ratings00 Ratings
    Social SEO7.96 Ratings00 Ratings
    Mobile SEO10.04 Ratings00 Ratings
    Global SEO7.72 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    Salesforce Agentforce Sales
    -
    Ratings
    Multi-domain support8.59 Ratings00 Ratings
    Integration with web analytics tools9.910 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    8.2
    268 Ratings
    5% above category average
    Customer data management / contact management00 Ratings8.6268 Ratings
    Workflow management00 Ratings8.6258 Ratings
    Territory management00 Ratings7.5211 Ratings
    Opportunity management00 Ratings9.0258 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.7243 Ratings
    Contract management00 Ratings8.0214 Ratings
    Quote & order management00 Ratings7.6197 Ratings
    Interaction tracking00 Ratings8.9228 Ratings
    Channel / partner relationship management00 Ratings8.0190 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    7.7
    104 Ratings
    0% above category average
    Case management00 Ratings8.3102 Ratings
    Call center management00 Ratings7.782 Ratings
    Help desk management00 Ratings7.286 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    7.8
    243 Ratings
    1% above category average
    Lead management00 Ratings7.8238 Ratings
    Email marketing00 Ratings7.9205 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    8.0
    247 Ratings
    4% above category average
    Task management00 Ratings8.3235 Ratings
    Billing and invoicing management00 Ratings7.078 Ratings
    Reporting00 Ratings8.7200 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    8.3
    260 Ratings
    8% above category average
    Forecasting00 Ratings7.8228 Ratings
    Pipeline visualization00 Ratings8.5247 Ratings
    Customizable reports00 Ratings8.7257 Ratings
    Customization
    Comparison of Customization features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    8.5
    251 Ratings
    11% above category average
    Custom fields00 Ratings9.0248 Ratings
    Custom objects00 Ratings8.7238 Ratings
    Scripting environment00 Ratings7.7175 Ratings
    API for custom integration00 Ratings8.5209 Ratings
    Security
    Comparison of Security features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    9.0
    282 Ratings
    7% above category average
    Single sign-on capability00 Ratings9.0220 Ratings
    Role-based user permissions00 Ratings9.0254 Ratings
    Social CRM
    Comparison of Social CRM features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    7.7
    160 Ratings
    2% above category average
    Social data00 Ratings8.0158 Ratings
    Social engagement00 Ratings7.4156 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    7.9
    216 Ratings
    5% above category average
    Marketing automation00 Ratings7.9212 Ratings
    Compensation management00 Ratings7.9146 Ratings
    Platform
    Comparison of Platform features of BrightLocal and Salesforce Agentforce Sales
    Feature
    BrightLocal
    -
    Ratings
    Salesforce Agentforce Sales
    8.3
    231 Ratings
    9% above category average
    Mobile access00 Ratings8.3231 Ratings
    Best Alternatives
    BrightLocalAgentforce Sales
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalAgentforce Sales
    Likelihood to Recommend
    8.6
    (14 ratings)
    8.9
    (470 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (61 ratings)
    Usability
    -
    (0 ratings)
    8.4
    (166 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (29 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (20 ratings)
    Support Rating
    7.5
    (2 ratings)
    9.0
    (98 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (15 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (19 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.8
    (9 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (5 ratings)
    Data Sources
    -
    (0 ratings)
    8.2
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.9
    (85 ratings)
    Professional Services
    -
    (0 ratings)
    9.3
    (8 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    BrightLocalAgentforce Sales
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    Salesforce
    Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
    Incentivized
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    Salesforce
    • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
    • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    Salesforce
    • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
    Incentivized
    Read full review
    Likelihood to Renew
    BrightLocal
    No answers on this topic
    Salesforce
    There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
    Incentivized
    Read full review
    Usability
    BrightLocal
    No answers on this topic
    Salesforce
    Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
    Incentivized
    Read full review
    Reliability and Availability
    BrightLocal
    No answers on this topic
    Salesforce
    Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
    Incentivized
    Read full review
    Performance
    BrightLocal
    No answers on this topic
    Salesforce
    Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
    Points per Salesforce -
    1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
    2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
    3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
    4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
    5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
    6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
    7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
    8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
    9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
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    Salesforce
    The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
    Read full review
    In-Person Training
    BrightLocal
    No answers on this topic
    Salesforce
    I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

    I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
    Read full review
    Online Training
    BrightLocal
    No answers on this topic
    Salesforce
    I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

    We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
    Read full review
    Implementation Rating
    BrightLocal
    No answers on this topic
    Salesforce
    Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
    Read full review
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    Salesforce
    So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
    Incentivized
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    Contract Terms and Pricing Model
    BrightLocal
    No answers on this topic
    Salesforce
    Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
    Read full review
    Scalability
    BrightLocal
    No answers on this topic
    Salesforce
    It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
    Incentivized
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    Professional Services
    BrightLocal
    No answers on this topic
    Salesforce
    Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    Salesforce
    • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
    • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

    Agentforce Sales Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot