Bronto Marketing Platform (discontinued) vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bronto Marketing Platform (discontinued)
Score 7.9 out of 10
N/A
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
Mautic
Score 9.1 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
Bronto Marketing Platform (discontinued)Mautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)Mautic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsRequest pricing at info@bronto.com.
More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)Mautic (open source)
Top Pros
Top Cons
Features
Bronto Marketing Platform (discontinued)Mautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
58 Ratings
9% below category average
Mautic (open source)
8.6
9 Ratings
10% above category average
WYSIWYG email editor7.050 Ratings7.98 Ratings
Dynamic content6.450 Ratings7.99 Ratings
Ability to test dynamic content6.449 Ratings7.99 Ratings
Landing pages4.525 Ratings9.57 Ratings
A/B testing9.055 Ratings8.98 Ratings
Mobile optimization7.850 Ratings8.58 Ratings
Email deliverability reporting9.458 Ratings8.49 Ratings
List management7.456 Ratings9.59 Ratings
Triggered drip sequences8.448 Ratings8.58 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.6
57 Ratings
1% below category average
Mautic (open source)
8.8
9 Ratings
16% above category average
Dashboards7.857 Ratings9.09 Ratings
Standard reports7.856 Ratings8.99 Ratings
Custom reports7.143 Ratings8.57 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Mautic (open source)
8.4
9 Ratings
8% above category average
Lead nurturing automation00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.57 Ratings
Automated sales alerts and tasks00 Ratings8.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Mautic (open source)
8.5
7 Ratings
11% above category average
Calendaring00 Ratings8.07 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Mautic (open source)
7.5
6 Ratings
0% below category average
Social sharing and campaigns00 Ratings7.55 Ratings
Social profile integration00 Ratings7.56 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Mautic (open source)
6.0
9 Ratings
23% below category average
API00 Ratings7.59 Ratings
Role-based workflow & approvals00 Ratings8.05 Ratings
Customizability00 Ratings7.97 Ratings
Integration with Salesforce.com00 Ratings4.65 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
Bronto Marketing Platform (discontinued)Mautic (open source)
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bronto Marketing Platform (discontinued)Mautic (open source)
Likelihood to Recommend
8.1
(60 ratings)
9.9
(9 ratings)
Likelihood to Renew
8.0
(5 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
2.0
(2 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Bronto Marketing Platform (discontinued)Mautic (open source)
Likelihood to Recommend
The Bronto Marketing Platform
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
The Bronto Marketing Platform
  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
The Bronto Marketing Platform
  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Likelihood to Renew
The Bronto Marketing Platform
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Read full review
Acquia
No answers on this topic
Usability
The Bronto Marketing Platform
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Read full review
Acquia
No answers on this topic
Reliability and Availability
The Bronto Marketing Platform
I never experienced any downtime.
Read full review
Acquia
No answers on this topic
Performance
The Bronto Marketing Platform
No issues.
Read full review
Acquia
No answers on this topic
Support Rating
The Bronto Marketing Platform
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
Read full review
Acquia
No answers on this topic
Online Training
The Bronto Marketing Platform
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Read full review
Acquia
No answers on this topic
Implementation Rating
The Bronto Marketing Platform
Easy to set up.
Read full review
Acquia
No answers on this topic
Alternatives Considered
The Bronto Marketing Platform
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
Read full review
Return on Investment
The Bronto Marketing Platform
  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots