Buffer vs. Emplifi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.9 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Emplifi
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Pricing
BufferEmplifi
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
BufferEmplifi
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferEmplifi
Features
BufferEmplifi
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.0
77 Ratings
1% below category average
Emplifi
7.3
8 Ratings
10% below category average
Content planning and scheduling8.677 Ratings7.38 Ratings
Content optimization7.470 Ratings7.38 Ratings
Workflow management7.866 Ratings7.67 Ratings
Audience targeting00 Ratings7.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.2
70 Ratings
7% below category average
Emplifi
6.4
8 Ratings
19% below category average
Campaign success analytics7.270 Ratings7.07 Ratings
Real-time tracking00 Ratings6.78 Ratings
Competitor analysis00 Ratings5.57 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
Emplifi
6.7
8 Ratings
17% below category average
Role-based user permissions & privileges8.559 Ratings7.38 Ratings
Mobile access8.268 Ratings6.15 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Emplifi
6.4
7 Ratings
17% below category average
Boolean keyword searches00 Ratings6.75 Ratings
Filtering out noise/spam00 Ratings6.46 Ratings
Sentiment analysis00 Ratings5.55 Ratings
Broad channel coverage00 Ratings7.07 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Emplifi
7.3
7 Ratings
10% below category average
Automated routing and prioritization00 Ratings7.37 Ratings
Customer interaction histories00 Ratings8.25 Ratings
Bulk actions00 Ratings6.46 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Emplifi
7.6
6 Ratings
1% below category average
Lead generation00 Ratings8.01 Ratings
Content marketing00 Ratings7.66 Ratings
Paid media management00 Ratings7.74 Ratings
Campaigns and promotions00 Ratings7.34 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Buffer
-
Ratings
Emplifi
5.8
8 Ratings
36% below category average
Twitter00 Ratings6.18 Ratings
Facebook00 Ratings7.98 Ratings
LinkedIn00 Ratings4.17 Ratings
Google+00 Ratings8.01 Ratings
Instagram00 Ratings7.38 Ratings
Pinterest00 Ratings3.25 Ratings
YouTube00 Ratings3.95 Ratings
Best Alternatives
BufferEmplifi
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferEmplifi
Likelihood to Recommend
7.8
(97 ratings)
9.2
(110 ratings)
Likelihood to Renew
8.0
(15 ratings)
9.1
(6 ratings)
Usability
8.5
(33 ratings)
8.2
(36 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(24 ratings)
8.7
(43 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
9.1
(2 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
User Testimonials
BufferEmplifi
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Emplifi Inc
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Emplifi Inc
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Online Training
Buffer
No answers on this topic
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Emplifi Inc
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.