Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Emplifi
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
N/A
Pricing
Buffer
Emplifi
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
Buffer
Emplifi
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
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More Pricing Information
Community Pulse
Buffer
Emplifi
Features
Buffer
Emplifi
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.0
77 Ratings
1% below category average
Emplifi
7.3
8 Ratings
10% below category average
Content planning and scheduling
8.677 Ratings
7.38 Ratings
Content optimization
7.470 Ratings
7.38 Ratings
Workflow management
7.866 Ratings
7.67 Ratings
Audience targeting
00 Ratings
7.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.2
70 Ratings
7% below category average
Emplifi
6.4
8 Ratings
19% below category average
Campaign success analytics
7.270 Ratings
7.07 Ratings
Real-time tracking
00 Ratings
6.78 Ratings
Competitor analysis
00 Ratings
5.57 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
Emplifi
6.7
8 Ratings
17% below category average
Role-based user permissions & privileges
8.559 Ratings
7.38 Ratings
Mobile access
8.268 Ratings
6.15 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Emplifi
6.4
7 Ratings
17% below category average
Boolean keyword searches
00 Ratings
6.75 Ratings
Filtering out noise/spam
00 Ratings
6.46 Ratings
Sentiment analysis
00 Ratings
5.55 Ratings
Broad channel coverage
00 Ratings
7.07 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Emplifi
7.3
7 Ratings
10% below category average
Automated routing and prioritization
00 Ratings
7.37 Ratings
Customer interaction histories
00 Ratings
8.25 Ratings
Bulk actions
00 Ratings
6.46 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Emplifi
7.6
6 Ratings
1% below category average
Lead generation
00 Ratings
8.01 Ratings
Content marketing
00 Ratings
7.66 Ratings
Paid media management
00 Ratings
7.74 Ratings
Campaigns and promotions
00 Ratings
7.34 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses