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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
    Pricing
    BufferEmplifi
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    No answers on this topic
    Offerings
    Pricing Offerings
    BufferEmplifi
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Features
    BufferEmplifi
    Publishing
    Comparison of Publishing features of Buffer and Emplifi
    Feature
    Buffer
    7.8
    77 Ratings
    4% below category average
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Content planning and scheduling8.677 Ratings7.38 Ratings
    Content optimization7.370 Ratings7.38 Ratings
    Workflow management7.566 Ratings7.67 Ratings
    Audience targeting00 Ratings7.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Emplifi
    Feature
    Buffer
    6.9
    70 Ratings
    12% below category average
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Campaign success analytics6.970 Ratings7.07 Ratings
    Real-time tracking00 Ratings6.78 Ratings
    Competitor analysis00 Ratings5.57 Ratings
    Account management
    Comparison of Account management features of Buffer and Emplifi
    Feature
    Buffer
    8.0
    72 Ratings
    1% above category average
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Role-based user permissions & privileges8.259 Ratings7.38 Ratings
    Mobile access7.968 Ratings6.15 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Buffer and Emplifi
    Feature
    Buffer
    -
    Ratings
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Boolean keyword searches00 Ratings6.75 Ratings
    Filtering out noise/spam00 Ratings6.46 Ratings
    Sentiment analysis00 Ratings5.45 Ratings
    Broad channel coverage00 Ratings7.07 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Emplifi
    Feature
    Buffer
    -
    Ratings
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Automated routing and prioritization00 Ratings7.37 Ratings
    Customer interaction histories00 Ratings8.25 Ratings
    Bulk actions00 Ratings6.46 Ratings
    Marketing
    Comparison of Marketing features of Buffer and Emplifi
    Feature
    Buffer
    -
    Ratings
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Lead generation00 Ratings8.01 Ratings
    Content marketing00 Ratings7.66 Ratings
    Paid media management00 Ratings7.74 Ratings
    Campaigns and promotions00 Ratings7.34 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Emplifi
    Feature
    Buffer
    -
    Ratings
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Twitter00 Ratings6.18 Ratings
    Facebook00 Ratings7.98 Ratings
    LinkedIn00 Ratings4.17 Ratings
    Google+00 Ratings8.01 Ratings
    Instagram00 Ratings7.38 Ratings
    Pinterest00 Ratings3.25 Ratings
    YouTube00 Ratings3.95 Ratings
    Best Alternatives
    BufferEmplifi
    Small Businesses
    Sendible
    Score6.8 out of 10
    Sendible
    Score6.8 out of 10
    Medium-sized Companies
    CoSchedule
    Score10 out of 10
    CoSchedule
    Score10 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BufferEmplifi
    Likelihood to Recommend
    7.4
    (97 ratings)
    9.2
    (110 ratings)
    Likelihood to Renew
    8.0
    (15 ratings)
    9.1
    (6 ratings)
    Usability
    8.4
    (33 ratings)
    8.3
    (36 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (24 ratings)
    7.5
    (43 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    9.1
    (2 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferEmplifi
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
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    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
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    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
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    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
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    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
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    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
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    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
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    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
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    Emplifi Inc
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
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    Emplifi Inc
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
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    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
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    Online Training
    Buffer
    No answers on this topic
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
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    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
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    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
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    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
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    Emplifi Inc
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.