Buffer vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.5 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$15
per month
Semrush
Score 8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
BufferSemrush
Editions & Modules
Publish Pro
$15
per month
Analyze Pro
$35
per month
Analyze Premium
$50
per month
Publish Premium
$65
per month
Publish Business
$99
per month
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
BufferSemrush
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsHere are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.17% discount for annual pricing.
More Pricing Information
Community Pulse
BufferSemrush
Considered Both Products
Buffer
Chose Buffer
Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social.

It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting.
Semrush
Chose Semrush
SEMRush is a sort of one-stop-shop for SEO and SEM purposes. Moz is a great tool for website evaluations and backlink pursuit, but it is limited in its ability to actually make marked improvements to your website. Buffer is a great social media management tool, but it has …
Top Pros
Top Cons
Features
BufferSemrush
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.5
68 Ratings
5% above category average
Semrush
-
Ratings
Content planning and scheduling9.068 Ratings00 Ratings
Content optimization7.861 Ratings00 Ratings
Workflow management8.657 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.2
63 Ratings
4% above category average
Semrush
-
Ratings
Campaign success analytics8.263 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.9
65 Ratings
9% above category average
Semrush
-
Ratings
Role-based user permissions & privileges8.852 Ratings00 Ratings
Mobile access9.062 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Buffer
-
Ratings
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis00 Ratings9.3148 Ratings
Backlink management00 Ratings8.5141 Ratings
SERP ranking tracking00 Ratings8.0144 Ratings
Page grader00 Ratings8.5123 Ratings
Competitive analysis00 Ratings9.1143 Ratings
Site audit / diagnostics00 Ratings9.2144 Ratings
Site recommendations00 Ratings8.1133 Ratings
Task management00 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Buffer
-
Ratings
Semrush
7.5
135 Ratings
1% below category average
Local SEO00 Ratings5.0123 Ratings
Social SEO00 Ratings7.7101 Ratings
Mobile SEO00 Ratings8.5108 Ratings
Global SEO00 Ratings8.9109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Buffer
-
Ratings
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support00 Ratings9.1110 Ratings
Integration with web analytics tools00 Ratings8.0114 Ratings
Best Alternatives
BufferSemrush
Small Businesses
Publer
Publer
Score 9.7 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.2 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferSemrush
Likelihood to Recommend
8.7
(88 ratings)
9.4
(148 ratings)
Likelihood to Renew
8.0
(14 ratings)
9.1
(3 ratings)
Usability
8.8
(24 ratings)
6.9
(4 ratings)
Availability
8.2
(2 ratings)
9.1
(1 ratings)
Performance
8.0
(2 ratings)
7.3
(1 ratings)
Support Rating
6.2
(23 ratings)
9.9
(17 ratings)
Implementation Rating
8.0
(2 ratings)
7.3
(1 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
9.1
(1 ratings)
User Testimonials
BufferSemrush
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Semrush
Semrush available when you need it!
Read full review
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Read full review
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics