Buffer
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Top Rated
344 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 344 reviews and ratings
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 28 reviews and ratings
Feature Set Ratings
- Buffer ranks higher in 1 feature set: Account management
- Tailwind ranks higher in 2 feature sets: Publishing, Reporting/analytics
Publishing

8.2
Buffer
82%

8.6
Tailwind
86%
Buffer ranks higher in 2/4 features
Buffer ranks higher in 2/4 features
Content planning and scheduling

8.8
88%
62 Ratings

8.2
82%
10 Ratings
Content optimization

7.5
75%
55 Ratings

7.2
72%
10 Ratings
Workflow management

8.3
83%
51 Ratings

9.5
95%
8 Ratings
Audience targeting

N/A
0 Ratings

9.7
97%
7 Ratings
Reporting/analytics

7.9
Buffer
79%

9.8
Tailwind
98%
Tailwind ranks higher in 3/3 features
Tailwind ranks higher in 3/3 features
Campaign success analytics

7.9
79%
58 Ratings

10.0
100%
7 Ratings
Real-time tracking

N/A
0 Ratings

9.8
98%
7 Ratings
Competitor analysis

N/A
0 Ratings

9.7
97%
6 Ratings
Account management

8.2
Buffer
82%

7.7
Tailwind
77%
Buffer ranks higher in 1/2 features
Buffer ranks higher in 1/2 features
Role-based user permissions & privileges

8.1
81%
48 Ratings

10.0
100%
6 Ratings
Mobile access

8.3
83%
57 Ratings

5.3
53%
7 Ratings
Listening/monitoring

Buffer
Feature Set Not Supported
N/A

9.2
Tailwind
92%
Tailwind ranks higher in 4/4 features
Tailwind ranks higher in 4/4 features
Boolean keyword searches

N/A
0 Ratings

9.5
95%
2 Ratings
Filtering out noise/spam

N/A
0 Ratings

8.9
89%
3 Ratings
Sentiment analysis

N/A
0 Ratings

8.9
89%
4 Ratings
Broad channel coverage

N/A
0 Ratings

9.4
94%
4 Ratings
Engagement

Buffer
Feature Set Not Supported
N/A

9.6
Tailwind
96%
Tailwind ranks higher in 3/3 features
Tailwind ranks higher in 3/3 features
Automated routing and prioritization

N/A
0 Ratings

10.0
100%
6 Ratings
Customer interaction histories

N/A
0 Ratings

9.4
94%
3 Ratings
Bulk actions

N/A
0 Ratings

9.5
95%
6 Ratings
Marketing

Buffer
Feature Set Not Supported
N/A

9.9
Tailwind
99%
Tailwind ranks higher in 4/4 features
Tailwind ranks higher in 4/4 features
Lead generation

N/A
0 Ratings

9.7
97%
6 Ratings
Content marketing

N/A
0 Ratings

9.9
99%
6 Ratings
Paid media management

N/A
0 Ratings

10.0
100%
5 Ratings
Campaigns and promotions

N/A
0 Ratings

10.0
100%
5 Ratings
Channel coverage/integration

Buffer
Feature Set Not Supported
N/A

8.5
Tailwind
85%
Tailwind ranks higher in 2/2 features
Tailwind ranks higher in 2/2 features

N/A
0 Ratings

8.0
80%
6 Ratings

N/A
0 Ratings

9.1
91%
10 Ratings
Attribute Ratings
- Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

8.3
Buffer
83%
82 Ratings

9.9
Tailwind
99%
10 Ratings
Likelihood to Renew

7.9
Buffer
79%
14 Ratings

Tailwind
N/A
0 Ratings
Usability

8.5
Buffer
85%
21 Ratings

10.0
Tailwind
100%
1 Rating
Availability

8.2
Buffer
82%
4 Ratings

Tailwind
N/A
0 Ratings
Performance

8.0
Buffer
80%
4 Ratings

Tailwind
N/A
0 Ratings
Support Rating

8.9
Buffer
89%
25 Ratings

10.0
Tailwind
100%
1 Rating
Implementation Rating

8.1
Buffer
81%
3 Ratings

Tailwind
N/A
0 Ratings
Product Scalability

8.6
Buffer
86%
2 Ratings

Tailwind
N/A
0 Ratings
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Researcher
Evolving EntreprenuerResearch, 11-50 employees
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

Verified User
Administrator in Other
Education Management Company, 11-50 employeesPros
Buffer
- I can plan and publish content on social channels.
- Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
- It has a special price; it is pretty affordable.
- It has the possibility of integrating with other tools to improve its functions.
Senior SEO Project Manager
Ignite VisibilityMarketing & Advertising, 51-200 employees
Tailwind
- Scheduling Pins on more than one Board across a time frame.
- Scheduling Instagram posts at recommended times.
- Using Smart Bio for links from Instagram directly to our website.

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employeesCons
Buffer
- Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
- No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Marketing Specialist - Writer
Mid-America Christian UniversityHigher Education, 51-200 employees
Tailwind
- I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Behavior Health Technician Supervisor
George Junior RepublicMental Health Care, 201-500 employees
Pricing Details
Buffer
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$15 per month
Buffer Editions & Modules
Edition
Publish Pro | $151 |
---|---|
Publish Premium | $651 |
Publish Business | $991 |
Analyze Pro | $351 |
Analyze Premium | $501 |
- per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.Tailwind
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$1,499 per month
Tailwind Editions & Modules
Edition
Pinterest Plus | 14.991 |
---|---|
Instagram Plus | 14.991 |
Tailwind Create | 119.882 |
SmartLoop | 119.882 |
Tailwind Communities | 119.882 |
- per month
- billed annually
Additional Pricing Details
—Likelihood to Renew
Buffer
Buffer 7.9
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Director of Social Marketing
Mid-America Christian UniversityEducation Management, 51-200 employees
Tailwind
No score
No answers yet
No answers on this topic
Usability
Buffer
Buffer 8.5
Based on 21 answers
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 1-10 employeesTailwind
Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employeesReliability and Availability
Buffer
Buffer 8.2
Based on 4 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Art Relations
Art PluggedEntertainment, 1-10 employees
Tailwind
No score
No answers yet
No answers on this topic
Performance
Buffer
Buffer 8.0
Based on 4 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Director of Social Marketing
Mid-America Christian UniversityEducation Management, 51-200 employees
Tailwind
No score
No answers yet
No answers on this topic
Support Rating
Buffer
Buffer 8.9
Based on 25 answers
- It really helped to my business to grow online.
- I was able to take actions mindfully as the analytics are damn good.
- Also used for managing clients social media accounts and it proved to be a best resource.
- Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
- The user interface is really easy to understand and manage. Support is 24/7 available to help.

Verified User
Employee in Marketing
Marketing & Advertising Company, 11-50 employeesTailwind
Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employeesImplementation Rating
Buffer
Buffer 8.1
Based on 3 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Director of Social Marketing
Mid-America Christian UniversityEducation Management, 51-200 employees
Tailwind
No score
No answers yet
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
entspannter erfolgreichInformation Services, 1-10 employees
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Recruiter
Girls Scouts Western PennsylvaniaProgram Development, 1001-5000 employees
Scalability
Buffer
Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Art Relations
Art PluggedEntertainment, 1-10 employees
Tailwind
No score
No answers yet
No answers on this topic
Return on Investment
Buffer
- It has saved money by allowing us to automate our social using one person
- It allows us to connect one channel at a time instead of wasting money on larger account management tools
- We are making money, because it has already delivered several clients
President and Director of Marketing
Hum JAMMarketing & Advertising, 1-10 employees
Tailwind
- Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
- We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
- Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Virtual Assistant
Health and WillnessHealth, Wellness and Fitness, 1-10 employees