Buffer vs Tailwind | TrustRadius

What users are saying about

Score 7.8 out of 10

Based on 344 reviews and ratings

Score 8.1 out of 10

Based on 28 reviews and ratings

Feature Set Ratings

Buffer ranks higher in 1 feature set: Account management
Tailwind ranks higher in 2 feature sets: Publishing, Reporting/analytics

Publishing

8.2

Buffer

82%

8.6

Tailwind

86%

Buffer ranks higher in 2/4 features

Content planning and scheduling

8.8

88%

62 Ratings

8.2

82%

10 Ratings

Content optimization

7.5

75%

55 Ratings

7.2

72%

10 Ratings

Workflow management

8.3

83%

51 Ratings

9.5

95%

8 Ratings

Audience targeting

N/A

0 Ratings

9.7

97%

7 Ratings

Reporting/analytics

7.9

Buffer

79%

9.8

Tailwind

98%

Tailwind ranks higher in 3/3 features

Campaign success analytics

7.9

79%

58 Ratings

10.0

100%

7 Ratings

Real-time tracking

N/A

0 Ratings

9.8

98%

7 Ratings

Competitor analysis

N/A

0 Ratings

9.7

97%

6 Ratings

Account management

8.2

Buffer

82%

7.7

Tailwind

77%

Buffer ranks higher in 1/2 features

Role-based user permissions & privileges

8.1

81%

48 Ratings

10.0

100%

6 Ratings

Mobile access

8.3

83%

57 Ratings

5.3

53%

7 Ratings

Listening/monitoring

Buffer

Feature Set Not Supported

N/A

9.2

Tailwind

92%

Tailwind ranks higher in 4/4 features

Boolean keyword searches

N/A

0 Ratings

9.5

95%

2 Ratings

Filtering out noise/spam

N/A

0 Ratings

8.9

89%

3 Ratings

Sentiment analysis

N/A

0 Ratings

8.9

89%

4 Ratings

Broad channel coverage

N/A

0 Ratings

9.4

94%

4 Ratings

Engagement

Buffer

Feature Set Not Supported

N/A

9.6

Tailwind

96%

Tailwind ranks higher in 3/3 features

Automated routing and prioritization

N/A

0 Ratings

10.0

100%

6 Ratings

Customer interaction histories

N/A

0 Ratings

9.4

94%

3 Ratings

Bulk actions

N/A

0 Ratings

9.5

95%

6 Ratings

Marketing

Buffer

Feature Set Not Supported

N/A

9.9

Tailwind

99%

Tailwind ranks higher in 4/4 features

Lead generation

N/A

0 Ratings

9.7

97%

6 Ratings

Content marketing

N/A

0 Ratings

9.9

99%

6 Ratings

Paid media management

N/A

0 Ratings

10.0

100%

5 Ratings

Campaigns and promotions

N/A

0 Ratings

10.0

100%

5 Ratings

Channel coverage/integration

Buffer

Feature Set Not Supported

N/A

8.5

Tailwind

85%

Tailwind ranks higher in 2/2 features

Instagram

N/A

0 Ratings

8.0

80%

6 Ratings

N/A

0 Ratings

9.1

91%

10 Ratings

Attribute Ratings

Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Buffer

83%

82 Ratings

9.9

Tailwind

99%

10 Ratings

Buffer

79%

14 Ratings

Tailwind

N/A

0 Ratings

Buffer

85%

21 Ratings

10.0

Tailwind

100%

1 Rating

Buffer

82%

4 Ratings

Tailwind

N/A

0 Ratings

Buffer

80%

4 Ratings

Tailwind

N/A

0 Ratings

Buffer

89%

25 Ratings

10.0

Tailwind

100%

1 Rating

Buffer

81%

3 Ratings

Tailwind

N/A

0 Ratings

Buffer

86%

2 Ratings

Tailwind

N/A

0 Ratings

Pros

I can plan and publish content on social channels.
Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
It has a special price; it is pretty affordable.
It has the possibility of integrating with other tools to improve its functions.

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Luz Ellis

Senior SEO Project Manager

Ignite VisibilityMarketing & Advertising, 51-200 employees

View all 82 answers on this topic

Scheduling Pins on more than one Board across a time frame.
Scheduling Instagram posts at recommended times.
Using Smart Bio for links from Instagram directly to our website.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 10 answers on this topic

Cons

Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.

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Whitney Knight

Marketing Specialist - Writer

Mid-America Christian UniversityHigher Education, 51-200 employees

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I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

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Xavier Knight

Behavior Health Technician Supervisor

George Junior RepublicMental Health Care, 201-500 employees

View all 10 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$15 per month

Buffer Editions & Modules

Edition

Publish Pro	$15¹
Publish Premium	$65¹
Publish Business	$99¹
Analyze Pro	$35¹
Analyze Premium	$50¹

per month

Additional Pricing Details

Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$1,499 per month

Tailwind Editions & Modules

Edition

Pinterest Plus	14.99¹
Instagram Plus	14.99¹
Tailwind Create	119.88²
SmartLoop	119.88²
Tailwind Communities	119.88²

per month
billed annually

Additional Pricing Details

—

Likelihood to Renew

Buffer 7.9

Based on 14 answers

I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics

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Frankie Heath

Director of Social Marketing

Mid-America Christian UniversityEducation Management, 51-200 employees

View all 14 answers on this topic

No score

No answers yet

No answers on this topic

Usability

Buffer 8.5

Based on 21 answers

We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared

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Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

View all 21 answers on this topic

Tailwind 10.0

Based on 1 answer

I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 1 answers on this topic

Reliability and Availability

Buffer 8.2

Based on 4 answers

Buffer is always on hand and very reliable, their software suite rarely has outages

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Len Gordon

Art Relations

Art PluggedEntertainment, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Buffer 8.0

Based on 4 answers

Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section

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Frankie Heath

Director of Social Marketing

Mid-America Christian UniversityEducation Management, 51-200 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Buffer 8.9

Based on 25 answers

It really helped to my business to grow online.
I was able to take actions mindfully as the analytics are damn good.
Also used for managing clients social media accounts and it proved to be a best resource.
Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
The user interface is really easy to understand and manage. Support is 24/7 available to help.

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Verified User

Employee in Marketing

Marketing & Advertising Company, 11-50 employees

View all 25 answers on this topic

Tailwind 10.0

Based on 1 answer

I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 1 answers on this topic

Implementation Rating

Buffer 8.1

Based on 3 answers

We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform

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Frankie Heath

Director of Social Marketing

Mid-America Christian UniversityEducation Management, 51-200 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.

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Ann Korb

entspannter erfolgreichInformation Services, 1-10 employees

View all 82 answers on this topic

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.

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Joanna Knight

Recruiter

Girls Scouts Western PennsylvaniaProgram Development, 1001-5000 employees

View all 10 answers on this topic

Scalability

Buffer 8.6

Based on 2 answers

Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses

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Len Gordon

Art Relations

Art PluggedEntertainment, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

It has saved money by allowing us to automate our social using one person
It allows us to connect one channel at a time instead of wasting money on larger account management tools
We are making money, because it has already delivered several clients

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Joseph Kahn

President and Director of Marketing

Hum JAMMarketing & Advertising, 1-10 employees

View all 82 answers on this topic

Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

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Kate Knight

Virtual Assistant

Health and WillnessHealth, Wellness and Fitness, 1-10 employees

View all 10 answers on this topic

Screenshots

See All (6) Buffer Screenshots

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Buffer

Tailwind

Buffer

Tailwind

Content planning and scheduling

Content optimization

Workflow management

Audience targeting

Buffer

Tailwind

Campaign success analytics

Real-time tracking

Competitor analysis

Buffer

Tailwind

Role-based user permissions & privileges

Mobile access

Buffer

Tailwind

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Buffer

Tailwind

Automated routing and prioritization

Customer interaction histories

Bulk actions

Buffer

Tailwind

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Buffer

Tailwind

Instagram

Pinterest

Buffer

Tailwind

Buffer

Tailwind

Buffer

Tailwind

Buffer

Tailwind

Buffer

Tailwind

Buffer

Tailwind

Buffer

Tailwind

Buffer

Tailwind

Likelihood to Recommend

Buffer

Tailwind

Pros

Buffer

Tailwind

Cons

Buffer

Tailwind

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Buffer Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Tailwind Editions & Modules