What users are saying about
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Top Rated
344 Ratings
28 Ratings

Buffer

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Top Rated
344 Ratings
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Score 7.8 out of 100
28 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • Buffer ranks higher in 1 feature set: Account management
  • Tailwind ranks higher in 2 feature sets: Publishing, Reporting/analytics

Publishing

8.2

Buffer

82%
8.6

Tailwind

86%
Buffer ranks higher in 2/4 features

Content planning and scheduling

8.8
88%
62 Ratings
8.2
82%
10 Ratings

Content optimization

7.5
75%
55 Ratings
7.2
72%
10 Ratings

Workflow management

8.3
83%
51 Ratings
9.5
95%
8 Ratings

Audience targeting

N/A
0 Ratings
9.7
97%
7 Ratings

Reporting/analytics

7.9

Buffer

79%
9.8

Tailwind

98%
Tailwind ranks higher in 3/3 features

Campaign success analytics

7.9
79%
58 Ratings
10.0
100%
7 Ratings

Real-time tracking

N/A
0 Ratings
9.8
98%
7 Ratings

Competitor analysis

N/A
0 Ratings
9.7
97%
6 Ratings

Account management

8.2

Buffer

82%
7.7

Tailwind

77%
Buffer ranks higher in 1/2 features

Role-based user permissions & privileges

8.1
81%
48 Ratings
10.0
100%
6 Ratings

Mobile access

8.3
83%
57 Ratings
5.3
53%
7 Ratings

Listening/monitoring

Buffer

Feature Set Not Supported
N/A
9.2

Tailwind

92%
Tailwind ranks higher in 4/4 features

Boolean keyword searches

N/A
0 Ratings
9.5
95%
2 Ratings

Filtering out noise/spam

N/A
0 Ratings
8.9
89%
3 Ratings

Sentiment analysis

N/A
0 Ratings
8.9
89%
4 Ratings

Broad channel coverage

N/A
0 Ratings
9.4
94%
4 Ratings

Engagement

Buffer

Feature Set Not Supported
N/A
9.6

Tailwind

96%
Tailwind ranks higher in 3/3 features

Automated routing and prioritization

N/A
0 Ratings
10.0
100%
6 Ratings

Customer interaction histories

N/A
0 Ratings
9.4
94%
3 Ratings

Bulk actions

N/A
0 Ratings
9.5
95%
6 Ratings

Marketing

Buffer

Feature Set Not Supported
N/A
9.9

Tailwind

99%
Tailwind ranks higher in 4/4 features

Lead generation

N/A
0 Ratings
9.7
97%
6 Ratings

Content marketing

N/A
0 Ratings
9.9
99%
6 Ratings

Paid media management

N/A
0 Ratings
10.0
100%
5 Ratings

Campaigns and promotions

N/A
0 Ratings
10.0
100%
5 Ratings

Channel coverage/integration

Buffer

Feature Set Not Supported
N/A
8.5

Tailwind

85%
Tailwind ranks higher in 2/2 features

Instagram

N/A
0 Ratings
8.0
80%
6 Ratings

Pinterest

N/A
0 Ratings
9.1
91%
10 Ratings

Attribute Ratings

  • Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.3

Buffer

83%
82 Ratings
9.9

Tailwind

99%
10 Ratings

Likelihood to Renew

7.9

Buffer

79%
14 Ratings

Tailwind

N/A
0 Ratings

Usability

8.5

Buffer

85%
21 Ratings
10.0

Tailwind

100%
1 Rating

Availability

8.2

Buffer

82%
4 Ratings

Tailwind

N/A
0 Ratings

Performance

8.0

Buffer

80%
4 Ratings

Tailwind

N/A
0 Ratings

Support Rating

8.9

Buffer

89%
25 Ratings
10.0

Tailwind

100%
1 Rating

Implementation Rating

8.1

Buffer

81%
3 Ratings

Tailwind

N/A
0 Ratings

Product Scalability

8.6

Buffer

86%
2 Ratings

Tailwind

N/A
0 Ratings

Likelihood to Recommend

Buffer

It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Mishka Panwar | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$15 per month

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$1,499 per month

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Likelihood to Renew

Buffer

Buffer 7.9
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Usability

Buffer

Buffer 8.5
Based on 21 answers
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Anonymous | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.2
Based on 4 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Performance

Buffer

Buffer 8.0
Based on 4 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Support Rating

Buffer

Buffer 8.9
Based on 25 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

Implementation Rating

Buffer

Buffer 8.1
Based on 3 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Alternatives Considered

Buffer

I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Ann Korb | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Joseph Kahn | TrustRadius Reviewer

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

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