Buffer vs Tailwind

• It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
• Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
• With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.

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• Scheduling Pins on more than one Board across a time frame.
• Scheduling Instagram posts at recommended times.
• Using Smart Bio for links from Instagram directly to our website.

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• Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
• Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
• Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.

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• I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

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• We had a goal of 1,000 Instagram followers by the end of the calendar year. With the help of Buffer, we were able to meet that goal three months early.
• Through our social media channels, we hope to engage with our students more and make them aware of events happening within the college, university, and city as a whole. We receive comments from students and even non-students and other groups within the university about how informative our channels have become.
• With the use of Buffer, we have been able to increase our followers as well as the number of posts we put out per month and how frequently we do.

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• Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
• We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
• Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

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