TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CTM

    Score10 out of 10
    Small Businesses (1-50 employees)
    CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

    $79

    per month

    Invoca

    Score9.9 out of 10
    N/AThe Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
    Pricing
    CTMInvoca
    Editions & Modules
    Marketing Lite
    $79
    per month
    Marketing Pro
    $179
    per month
    Sales Engage
    $329
    per month
    Enterprise
    $1999
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CTMInvoca
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.—
    More Pricing Information
    Community Pulse
    CTMInvoca
    Considered Both Products
    CTM
    Chose CTM
    I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
    Incentivized
    Invoca
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    9 Answers
    94%
    Would buy again
    16 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    9 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    93%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    92%
    Implementation went as expected
    12 Answers
    Best Alternatives
    CTMInvoca
    Small Businesses
    Invoca
    Score9.9 out of 10
    CallRail
    Score8.9 out of 10
    Medium-sized Companies
    CallRail
    Score8.9 out of 10
    CallRail
    Score8.9 out of 10
    Enterprises
    Invoca
    Score9.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CTMInvoca
    Likelihood to Recommend
    10.0
    (9 ratings)
    9.0
    (19 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (12 ratings)
    User Testimonials
    CTMInvoca
    Likelihood to Recommend
    CTM
    [CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
    Incentivized
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    Invoca
    Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.
    Incentivized
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    Pros
    CTM
    • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
    • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
    • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
    • Cost is well worth what you get from the software.
    Incentivized
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    Invoca
    • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
    • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
    • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
    Incentivized
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    Cons
    CTM
    • Can get pricy.
    • More complex integrations may need professional services.
    • No push notifications for incoming SMS on mobile app (non agent).
    Incentivized
    Read full review
    Invoca
    • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
    • It does lack the ability to speak with 3rd party software with Zapier
    • In certain ways, too much functionality for basic campaign setup.
    • They do not try to take a business development role with their users to help them grow their business.
    Incentivized
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    Support Rating
    CTM
    No answers on this topic
    Invoca
    Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
    Incentivized
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    Alternatives Considered
    CTM
    CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
    Incentivized
    Read full review
    Invoca
    Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.
    Incentivized
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    Return on Investment
    CTM
    • Fits nicely into the % of budget dedicated to Analytics
    • CallTrackingMetrics is our system of truth for source of calls for Local Service business
    • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
    Incentivized
    Read full review
    Invoca
    • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
    • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
    Incentivized
    Read full review
    ScreenShots

    CTM Screenshots

    Screenshot of Activity LogScreenshot of Softphone Interface