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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canto

    Score6.5 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    CantoWordPress
    Editions & Modules
    No answers on this topic
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    CantoWordPress
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    CantoWordPress
    Considered Both Products
    Canto
    Chose Canto
    We chose Canto because of the cost, customer service, and features. We were also impressed with the onboarding process.
    Incentivized
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    237 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    213 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    245 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    196 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    188 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    CantoWordPress
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canto and WordPress
    Feature
    Canto
    6.7
    10 Ratings
    6% below category average
    WordPress
    -
    Ratings
    Dashboards6.810 Ratings00 Ratings
    Standard reports6.69 Ratings00 Ratings
    Content analytics6.59 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Canto and WordPress
    Feature
    Canto
    7.2
    24 Ratings
    13% below category average
    WordPress
    -
    Ratings
    Uploading assets7.623 Ratings00 Ratings
    Downloading assets8.424 Ratings00 Ratings
    Categories7.423 Ratings00 Ratings
    Asset storage8.223 Ratings00 Ratings
    Asset sharing8.024 Ratings00 Ratings
    Asset search7.724 Ratings00 Ratings
    Tagging system7.323 Ratings00 Ratings
    Content editing6.416 Ratings00 Ratings
    Embed codes7.210 Ratings00 Ratings
    Metadata6.820 Ratings00 Ratings
    Collections7.621 Ratings00 Ratings
    User access6.823 Ratings00 Ratings
    DAM Integrations6.813 Ratings00 Ratings
    DAM API7.08 Ratings00 Ratings
    Workflow automations5.99 Ratings00 Ratings
    Related asset discovery6.713 Ratings00 Ratings
    Security
    Comparison of Security features of Canto and WordPress
    Feature
    Canto
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Canto and WordPress
    Feature
    Canto
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Canto and WordPress
    Feature
    Canto
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Canto and WordPress
    Feature
    Canto
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    CantoWordPress
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CantoWordPress
    Likelihood to Recommend
    8.1
    (253 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    9.9
    (18 ratings)
    3.7
    (38 ratings)
    Usability
    9.0
    (95 ratings)
    8.1
    (50 ratings)
    Availability
    6.4
    (1 ratings)
    9.5
    (3 ratings)
    Performance
    6.4
    (1 ratings)
    8.6
    (2 ratings)
    Support Rating
    7.6
    (157 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.0
    (12 ratings)
    9.0
    (10 ratings)
    Configurability
    3.6
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    6.4
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CantoWordPress
    Likelihood to Recommend
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
    Read full review
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
    Read full review
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Canto
    I've satisfied with the performance
    Incentivized
    Read full review
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
    Read full review
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Canto
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
    Read full review
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
    Read full review
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Scalability
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
    Read full review
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Return on Investment
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.