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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cascade CMS

    Score8.2 out of 10
    N/ACascade CMS (formerly Cascade Server) by Hannon Hill is a content management system, with built-in tools to help users eliminate stale content, increase digital outreach, and promote end-user adoption and accountability. Cascade CMS is designed for decentralized web teams in most major industries, including higher education, government, healthcare, and technology. Included is Clive, an engagement and real-time personalization tool for collecting information and using it to craft personalized…N/A

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    Cascade CMSKeap
    Editions & Modules
    No answers on this topic
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    Cascade CMSKeap
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    Cascade CMSKeap
    Considered Both Products
    Hannon Hill
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    No answers on this topic
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    69 Answers
    Features
    Cascade CMSKeap
    Security
    Comparison of Security features of Cascade CMS and Keap
    Feature
    Cascade CMS
    8.0
    19 Ratings
    3% below category average
    Keap
    -
    Ratings
    Role-based user permissions8.019 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Cascade CMS and Keap
    Feature
    Cascade CMS
    7.1
    13 Ratings
    9% below category average
    Keap
    5.7
    144 Ratings
    25% below category average
    API7.012 Ratings8.0127 Ratings
    Internationalization / multi-language7.37 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Cascade CMS and Keap
    Feature
    Cascade CMS
    7.1
    19 Ratings
    10% below category average
    Keap
    -
    Ratings
    WYSIWYG editor6.119 Ratings00 Ratings
    Code quality / cleanliness6.018 Ratings00 Ratings
    Admin section8.019 Ratings00 Ratings
    Page templates9.017 Ratings00 Ratings
    Library of website themes5.52 Ratings00 Ratings
    Mobile optimization / responsive design7.015 Ratings00 Ratings
    Publishing workflow9.019 Ratings00 Ratings
    Form generator6.47 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Cascade CMS and Keap
    Feature
    Cascade CMS
    6.9
    18 Ratings
    8% below category average
    Keap
    -
    Ratings
    Content taxonomy8.013 Ratings00 Ratings
    SEO support7.014 Ratings00 Ratings
    Bulk management9.014 Ratings00 Ratings
    Availability / breadth of extensions6.011 Ratings00 Ratings
    Community / comment management4.85 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Cascade CMS and Keap
    Feature
    Cascade CMS
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cascade CMS and Keap
    Feature
    Cascade CMS
    -
    Ratings
    Keap
    5.9
    152 Ratings
    28% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Cascade CMS and Keap
    Feature
    Cascade CMS
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Cascade CMS and Keap
    Feature
    Cascade CMS
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cascade CMS and Keap
    Feature
    Cascade CMS
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings4.0146 Ratings
    Custom reports00 Ratings8.0137 Ratings
    Best Alternatives
    Cascade CMSKeap
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    No answers on this topic
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cascade CMSKeap
    Likelihood to Recommend
    9.9
    (44 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    9.1
    (26 ratings)
    9.0
    (40 ratings)
    Usability
    9.1
    (4 ratings)
    5.2
    (28 ratings)
    Availability
    6.7
    (4 ratings)
    9.1
    (6 ratings)
    Performance
    8.0
    (1 ratings)
    9.1
    (6 ratings)
    Support Rating
    9.1
    (5 ratings)
    9.0
    (26 ratings)
    In-Person Training
    7.0
    (1 ratings)
    9.1
    (6 ratings)
    Online Training
    5.0
    (1 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    9.1
    (4 ratings)
    8.0
    (8 ratings)
    Configurability
    9.0
    (1 ratings)
    2.0
    (1 ratings)
    Ease of integration
    6.0
    (1 ratings)
    1.0
    (1 ratings)
    Product Scalability
    5.0
    (1 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    5.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Cascade CMSKeap
    Likelihood to Recommend
    Hannon Hill
    Cascade Server is well suited with it's WYSIWYG editor being better than most editors that I have used in other systems. In context, editing makes adding content easy compared to the last CMS I used where you had to wing it and view the page outside of the CMS to see if it was correct. The ability mix HTML, CSS, and the Script of your choice anywhere and with ease.
    The scenarios were Cascade Server is less appropriate would be in the use of compilers or programs like Visual studio. You need to go out of Cascade Server and go to other environments to perform tasks and then copy the result to Cascade Server. You can write directly in Cascade Server, but it's easier to do in and editor that is specific to a function.
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Hannon Hill
    • Cascade CMS makes no assumptions about your content. Templates control how the content gets displayed.
    • Workflows are intuitive and allow for one or more people to review content before it is published.
    • The published site is static (no database connection) which allows for faster page loads and reduced risk of attack.
    Incentivized
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    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Hannon Hill
    • Cascade CMS is not an out-of-the-box pre-built system that you can install, turn on and expect to be serving sites and pages on day one. It's not a blogging system like WordPress, or a drag-and-drop system like SquareSpace (both of which I've used for their own purposes). You need to have someone tasked with management and system administration – and if you implement the on-premise self-hosted version, you ought to have several people. We have the university's IT shop handling infrastructure (server hardware, containers, clustering, operating systems, load-balancing, DNS, database servers, NAS/SAN drives), our Web & Design team managing Cascade CMS (system settings, sites, templates, permissions) and managers coordinating each respective academic unit (A&S, business, education, law, marine science).
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Hannon Hill
    Changing systems would require too much effort. Our institution is using Cascade Server, WordPress and Drupal but we only serve 2200 students so we have 1 too many content management systems. Reflecting on current technical resources we would like to drop down to 2. This effort hasn't moved forward because of the extensive work required to migrate content and train users in a new system.
    Incentivized
    Read full review
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Hannon Hill
    Cascade CMS is completely usable on mobile devices, we can train our content editors in a single 2-hour session, and we support 1,000 users with a very small team.
    There is a level of complexity for the system administrators, site managers and web programmers who implement templates and content types. But the complexity is neither arbitrary nor inconsistent – and once learned provides a powerful environment within which we can develop robust sites that are beautiful and powerful, yet easy for our content editors to manage.
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
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    Reliability and Availability
    Hannon Hill
    Amazing customer service and VERY customizable.
    Incentivized
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    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Hannon Hill
    Does a great job.
    Incentivized
    Read full review
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Hannon Hill
    They have always regarded any question or problem we encountered as very important. We have never felt that they ignore or downplay any issue and not once has anything been left unresolved. They also hold an annual conference where users are invited to attend and share their experiences and wisdom with the entire Cascade community. And with the care and support the provide, we all feel a part of that community.
    Read full review
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
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    In-Person Training
    Hannon Hill
    Training was helpful.
    Incentivized
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    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
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    Online Training
    Hannon Hill
    Still needed that physical help
    Incentivized
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    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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    Implementation Rating
    Hannon Hill
    The key to any CMS implementation is PLAN, PLAN, PLAN. Proper planning with Cascade can increase your satisfaction exponentially once the site migration/creation is complete. When all is said and done, your implementation can make your site run like a Yugo or Maserati. Be smart and deliberate in your decisions. Drive the Maserati. It is already paid for.
    Incentivized
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    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Hannon Hill
    We selected Cascade server seven years ago, and the CMS environment at the time was clearly different than it is today. We decided to go with a vendor solution rather than a free solution because the long term cost in hosting a free solution is not, in fact, free; we've found Cascade to have been an excellent choice for us.
    Incentivized
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    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Scalability
    Hannon Hill
    I used it only a few times.
    Incentivized
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    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Hannon Hill
    • Initially, ROI was positive - because we completely redesigned the website when we implemented Cascade.
    • Over time, the inability to keep up with the latest interactive tools has reduced visitors time on site.
    • Also over time, the difficulty of use has led to less buy-in by backend users, leading to outdated pages, little timely information, and lower visitors.
    Incentivized
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    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.