Make vs. Constant Contact

Integromat is the best tool for business automation in my opinion because unlike Zapier it allows us to integrate with any API even if the app is not available which allows us to create automation even with the less known apps that we use or the ones that we built internally for our own company.

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Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.

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• UI/UX Simplicity and Features
• Workflows are explained in details and even people without IT background can use the tool.
• Consumption is nicely tracked.
• Myriad of existing templates, solutions, and readymade connectors.

• Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
• Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
• Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
• Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.

• There are always new platforms and connections that we'd like to see
• More flexibility in paying for operations (tasks) on a sliding scale, instead of by tier
• More thorough support documentation on connecting various platforms and troubleshooting errors

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• It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
• I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.

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At this point, it is firmly embedded in the DNA of the business and to give up the ability to automate workflows and create integrations on the fly would be a terrible idea.

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

Make's easy to understand user interface helps you to visualize what's happening at all times. Could use some tweaks around the navigation from a scenario specifically in the folders and back navigations. I can't tell you the amount of time wasted in that area. When you branch, you can't bring a branch back together in the same scenario which is kind of a bummer as well.

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There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

No major problems in sending out the email campaigns and accessing the analytics

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The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

The pricing schema is very attractive, almost 50% lower than the competition. You could start from free and then grow. It has a pretty big library of connections to other apps and services, which really helps you when everything is a mess. Integromat has a really easy-to-use interface. You could do almost everything with fewer than 5 clicks. Scenarios (automation steps to complete a routine) have graphics so you can configure them more easily.

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I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Integromat allows us to do everything we used to do on Zapier but it doesn't limit us to only the popular apps, with Integromat we're integrating custom APIs and we get data from different servers through GET requests and it's exactly what we needed and Zapier couldn't provide it.

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Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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• We used too many credits multiple times and had to buy them additionally, there are no prevention systems to setup to alert before it happens.
• Some consumption is difficult to understand and requires time and digging.
• It requires heavy internal effort to simplify things in Make in order for it to operate cheaper.
• Initial IT setup is paramount and determines a lot.

• I have had nothing but positive impacts from using Constant Contact.
• The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
• Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info