Integrate your problems away with Integromat
September 07, 2020

Integrate your problems away with Integromat

Thomas (TC) Riley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Integromat

Integromat is used within our organization exclusively by the Data and Analytics department. Our department uses this tool to support a variety of internal and client integration/connection projects. Everything from automating invoices from CRM orders to running recurring data pulls from our database to client platform API connections to our database for reporting.
Integromat helps us connect platforms that otherwise wouldn't connect while giving us the opportunity to code and customize these integrations for our specific use cases.
  • Integrations to a multitude of platforms that many other tools don't offer
  • Reliability of scenarios running as planned without consistent errors or failures
  • Scheduling capabilities to prevent exceeding API limits
  • Customization opportunities to align fields and data exactly how they're needed for use case
  • There are always new platforms and connections that we'd like to see
  • More flexibility in paying for operations (tasks) on a sliding scale, instead of by tier
  • More thorough support documentation on connecting various platforms and troubleshooting errors
  • Enabled us to solve use cases for hundreds of clients and hundreds of different platforms
  • Provided the customization capabilities to automate accounting/invoicing processes that save dozens of man-hours a month
  • Allowed us to build custom churn/retention/engagement scores that have driven a 20% reduction in churn
Integromat is superior to both Zapier and OneSaas in terms of the customization options. Honestly, it isn't even a comparison. Those tools are both more appropriate for a 'non-data' user who is just looking for a plug-and-play solution without any customization or coding, but I would venture that we can solve 100x more business challenges with Integromat than we could with either OneSaas or Zapier.
Integromat support is usually pretty prompt to reply and does their best to assist. Given the connector/integrator nature of the platform, there is a lot of reliance on the performance of external systems/API to ensure Integromat does everything you hope and we've run into challenges getting support there. However, that is more of a pipedream (Integromat being able to solve all these challenges) than it is reality. Their support does a great job of assisting with what they can control in their platform.
This would be a rating for a data-centric team or user. If you don't have a lot of experience working with data and systems/tools like Integromat, then it could definitely be a challenge for you. By no means is Integromat the 'entry-level' tool in the connector world. However, if you have the skillset or team to take advantage of everything Integromat offers, it is incredibly user-friendly and straightforward to use.

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Yes, Zapier, Northpass, Lead Forensics, Smarp, Sociabble, Hotjar, Google Analytics, Google Tag Manager, MySQL, Awario, WooRank, Wistia, Azure Machine Learning Studio, AWS Managed Services
Integromat, by its nature, is an incredibly flexible tool that excels at solving integration challenges that are otherwise insurmountable. It is specifically useful (compared to the more well-known Zapier) when you need to really customize a scenario and apply SQL/code/routing within the operation. The scheduling/delay features are also incredibly useful, so that you control the pace of running your tasks, instead of the more traditional webhook format that just looks for new events to trigger.
It would be less appropriate for a user/company that has very limited data capabilities and needs a more plug-and-play solution.

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