Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Chartbeat
Score 9.1 out of 10
N/A
Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.N/A
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Pricing
ChartbeatFullstory
Editions & Modules
No answers on this topic
Business
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
ChartbeatFullstory
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsChartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
More Pricing Information
Community Pulse
ChartbeatFullstory
Considered Both Products
Chartbeat
Chose Chartbeat
We use Chartbeat in conjuction with these tools. Chartbeat is forward facing and we encourage everyone in the newsroom to use it. It provides the best live view, but lacks depth needed for more longer-term trend reporting and analysis. Domo allows much more advanced data …
Chose Chartbeat
Google Analytics 360 had problems, but after it was discontinued, Google Analytics became a shell of its former self. An added benefit of Chartbeat is that it's more "live" (looking at live concurrents rather than in the past however many minutes) and tells you how that number …
Chose Chartbeat
Chartbeat gives data in real time while Google has an analysis time. Furthermore, the tool is much easier and more intuitive to use.

O Chartbeat dá o dado em temporeal enquanto o Google tem um tempo de análise. Além disso, a ferramenta é de manuseio muito mais fácil e intuitiva.
Chose Chartbeat
Much easier to use and understand than GA4. We tested Marfeel, but felt Chartbeat was so good there was no reason to change.

I still feel like our audit is still based on GA4 so we do have to still pay attention to that.
Chose Chartbeat
Chartbeat's heads up display feature allows the newsroom to see key data right from our site.
Chose Chartbeat
We use Chartbeat for real-time evaluation and Adobe Analytics for longer-term performance reporting. Chartbeat is easier to use overall, particularly for content producers. Researchers tend to rely on Adobe Analytics for their reports. We have found that we need to keep using …
Chose Chartbeat
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from …
Chose Chartbeat
Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is …
Chose Chartbeat
I used Parse.ly before I used Chartbeat. We shifted away from Parse.ly because it's social standing wasn't as good, it was mostly for site readership and we needed a bigger concentration on social media that Parse.ly couldn't provide. It's not listed, but we now use Social Flow …
Chose Chartbeat
Chartbeat stands out in terms of real-time tracking and information from which to manage homepages, I found this better than Smart Octo's equivalent. However, the ability to quickly explore past data does not go as deep as Google Analytics.
Chose Chartbeat
I really haven't used anything else quite like Chartbeat. Google Analytics might compare but it is very different.
Chose Chartbeat
Chartbeat is better than GA when it comes to ease of use and immediacy. The homepage layover that Chartbeat offers is unique from what I've seen and gives me an instant knowledge of what's working on my site and how to best arrange it.
Chose Chartbeat
Other products like Chartbeat that I've used are Parse.ly, GA, and Omniture. Parse.ly is the only tool, in my opinion, that offers more real-time data, but the interface is lacking and isn't as intuitive as Chartbeat.
Chose Chartbeat
My company selected Chartbeat after we were acquired by a bigger company. Initially I missed the Parse.ly interface, but I have since adjusted.
Chose Chartbeat
Chartbeat is a lot easier to use.
Chose Chartbeat
Chartbeat is better for live metrics than either Adobe or Google, but Adobe Omniture especially is much better for tracking historic numbers.
Chose Chartbeat
Chartbeat is certainly better at visualizing content and segmenting the data all on one screen. We can filter by section, author, channel and more without leaving the main dashboard page. Combining properties together in roll up groups is another key feature. We're able to …
Fullstory
Chose Fullstory
Microsoft Clarity - good product, free.
Chose Fullstory
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
Chose Fullstory
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Chose Fullstory
FullStory is a unique blend of product analytics + playback sessions.
Chose Fullstory
Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
Chose Fullstory
I have not selected or evaluated other products.
Chose Fullstory
Microsoft Clarity is not on the list. This one is not even close though. 4 years ago there was not much competition unless you paid a fortune for the big survey companies. I see there are many more out there now, and may start looking now that the prices are not as affordable …
Chose Fullstory
It's a good value for money as well and it works well on websites
Chose Fullstory
Most of the tools we evaluated just didn't have the depth of analysis that we needed. Content Square looked GREAT but it was a much higher price point.
Chose Fullstory
HotJar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against HotJar. It has feature parity and is a little more intuitive to use.
Chose Fullstory
We don't use anything else that is close to what Fullstory does. If anything Intercom would be the closest however we use them together to offer the best support possible.
Chose Fullstory
FullSory is more advanced and the implementation with other tools makes it very convenient for us.
Chose Fullstory
FullStory is very easy to use and very comprehensive compared to it's competitors
Chose Fullstory
Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.
Chose Fullstory
Heap, Pendo.io and Amplitude Analytics
Features
ChartbeatFullstory
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Chartbeat
7.8
Ratings
4% below category average
Fullstory
-
Ratings
Lead Conversion Tracking6.10 Ratings00 Ratings
Bounce Rate Measurement6.90 Ratings00 Ratings
Device and Browser Reporting7.70 Ratings00 Ratings
Pageview Tracking8.80 Ratings00 Ratings
Event Tracking8.40 Ratings00 Ratings
Reporting in real-time9.40 Ratings00 Ratings
Referral Source Tracking8.40 Ratings00 Ratings
Customizable Dashboards6.70 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Chartbeat
-
Ratings
Fullstory
6.2
Ratings
20% below category average
Responsive Design for Web Access00 Ratings7.90 Ratings
Mobile Application00 Ratings7.90 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.90 Ratings
Mobile App Analytics00 Ratings6.40 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Chartbeat
-
Ratings
Fullstory
9.2
Ratings
2% below category average
Heatmap tool00 Ratings9.90 Ratings
Click analytics00 Ratings9.00 Ratings
Scroll maps00 Ratings9.00 Ratings
Form fill analysis00 Ratings9.00 Ratings
Conversion tracking00 Ratings9.90 Ratings
Goal tracking00 Ratings7.90 Ratings
Funnel Analysis00 Ratings8.00 Ratings
Session Recording and Replay00 Ratings10.00 Ratings
User Segmentation00 Ratings10.00 Ratings
Best Alternatives
ChartbeatFullstory
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.8 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.4 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChartbeatFullstory
Likelihood to Recommend
10.0
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.7
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
8.1
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.5
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
ChartbeatFullstory
Likelihood to Recommend
It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.
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It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Pros
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
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  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Cons
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
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  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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Likelihood to Renew
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
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The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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Usability
Chartbeat is really pretty straightforward. The only things that may cause confusion are the string of sidebar features and tools at the left of the screen. I mostly use the big leader board in real-time and the historical feature (looking at the monthly or weekly performance of my team's content) and then generate reports automatically from there.
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Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Reliability and Availability
No answers on this topic
We've never had issues with availability
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Performance
No answers on this topic
It seems the performance is really good and always loads quickly
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Support Rating
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
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Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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Implementation Rating
No answers on this topic
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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Alternatives Considered
Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from previous jobs. Things are just much harder to find in GA, and when time is always tight you can't afford to spend a long time looking for particular data - it should be quick and easy to locate
Read full review
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
Read full review
Scalability
No answers on this topic
Full story was easy to scale with the growth of our teams and organisation
Read full review
Return on Investment
  • It has helped us save time in report generation and performance analysis.
  • By helping us evaluate our contributors, we're able to get our money's worth.
  • Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.
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  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
Read full review
ScreenShots

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Tracks conversion metrics and insights.

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data