ChartMogul vs Google Analytics | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 9 reviews and ratings

Score 8.6 out of 10

Based on 2915 reviews and ratings

Pros

Tracks MRR
Graph graphics
Tracks customer churn

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Billing Specialist

15FiveComputer Software, 11-50 employees

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Very in-depth platform to track a multitude of website analytics
Easy to understand metrics to allow informed decisions
Great for making reports to present to people
Easy to collaborate with multiple users if needed
Has a ton of integrations with other marketing products

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Marketing Director

All Copy ProductsBusiness Supplies and Equipment, 201-500 employees

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Cons

Unclear how to select multiple items for a filter (only able to filter by 1 attribute).

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Verified User

Contributor in Other

Internet Company, 51-200 employees

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The UI is a little clunky, and I always have to spend a second trying to remember how to find the data I'm looking for
I haven't personally found a good training guide on Google Analytics. So learning it was/is slow and cumbersome.
I would like to see some more customization options when it comes to reporting and setting up custom reports.

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Senior Data Analyst

Helen & GertrudeMarketing and Advertising, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Google Analytics 9.6

Based on 49 answers

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

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Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

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Usability

No score

No answers yet

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Google Analytics 9.0

Based on 6 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Web Developer

PmD InteractiveInternet, 1-10 employees

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Support Rating

ChartMogul 8.1

Based on 6 answers

Support has always been quick and helpful.

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Customer Success Manager

Device MagicComputer Software, 11-50 employees

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Google Analytics 6.5

Based on 82 answers

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Media Director

Studio FlightMarketing & Advertising, 11-50 employees

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Online Training

No score

No answers yet

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Google Analytics 10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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President

Command PartnersOnline Media, 11-50 employees

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Implementation Rating

No score

No answers yet

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Google Analytics 5.0

Based on 12 answers

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

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Vice President of Business Development

LKCSMarketing and Advertising, 51-200 employees

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Alternatives Considered

Airtable can also track metrics with data integrations; however, you have to set up a lot of custom integrations using a third-party app. ChartMogul has the advantage here in those integrations with other accounting software can be set up within ChartMogul itself. These keep things cleaner and makes sure they are less likely to break.

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Billing Specialist

15FiveComputer Software, 11-50 employees

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[Google Analytics] was implemented before I joined the organization so I'm unable to comment on why [Google Analytics] was selected. My view is that it was selected as analytics was an unknown quantity a few years ago so going for a free product made sense. As the organization matures we are looking at other (premium) options so watch this space :)

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Head Of Digital

University of NottinghamHigher Education, 1001-5000 employees

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Return on Investment

It's unfortunately difficult for us to directly analyze the ROI impact of ChartMogul on our business, however, we do absolutely feel that we have a better handle on the subscription numbers behind our business.

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Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

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User engagement KPIs drive more revenue
Understanding different audience segments drives more revenue
Spotting trends and being able to pivot on data (by month, week, day, hour) leads to better product and user insights
Easy to use tool makes it accessible and useful by many technical and business teams.

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Verified User

Executive in Product Management

Computer Software Company, 51-200 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

ChartMogul Editions & Modules

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Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Google Analytics Editions & Modules

Edition

Google Analytics	Free
Google Analytics 360	$150,000²

per year

Additional Pricing Details

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