Cheetah Digital Customer Engagement Suite (discontinued) vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
The Trade Desk
Score 6.6 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)The Trade Desk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)The Trade Desk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)The Trade Desk
Considered Both Products
Cheetah Digital Customer Engagement Suite (discontinued)

No answer on this topic

The Trade Desk
Chose The Trade Desk
The Trade Desk is more universal and widely known than their competition. They will be able to provide you with a lot of inventory, but the competition is more oriented towards specific objectives. Vungle specializes in video, MoPub on in app traffic and AppLovin on high impact …
Top Pros
Top Cons
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)The Trade Desk
Small Businesses
Mautic
Mautic
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)The Trade Desk
Likelihood to Recommend
7.1
(2 ratings)
7.1
(7 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
6.8
(2 ratings)
10.0
(1 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)The Trade Desk
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Read full review
The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Read full review
Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
Read full review
The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
Read full review
Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Read full review
The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
Read full review
Usability
Discontinued Products
No answers on this topic
The Trade Desk
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Read full review
Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Read full review
The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Read full review
Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Read full review
The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Read full review
Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Read full review
The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
Read full review
ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.