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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cheetah Digital

    Score8 out of 10
    N/ADesigned for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.N/A

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    Cheetah DigitalD&B Hoovers
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Cheetah DigitalD&B Hoovers
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cheetah DigitalD&B Hoovers
    Considered Both Products
    Zeta Global
    No answer on this topic
    Dun Bradstreet
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    99 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    89 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    70 Answers
    Features
    Cheetah DigitalD&B Hoovers
    Prospecting
    Comparison of Prospecting features of Cheetah Digital and D&B Hoovers
    Feature
    Cheetah Digital
    -
    Ratings
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Advanced search00 Ratings6.7115 Ratings
    Identification of new leads00 Ratings7.8107 Ratings
    List quality00 Ratings6.5116 Ratings
    List upload/download00 Ratings7.2109 Ratings
    Ideal customer targeting00 Ratings7.5104 Ratings
    Load time/data access00 Ratings9.3115 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cheetah Digital and D&B Hoovers
    Feature
    Cheetah Digital
    -
    Ratings
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Contact information00 Ratings8.5109 Ratings
    Company information00 Ratings9.2119 Ratings
    Industry information00 Ratings8.7116 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cheetah Digital and D&B Hoovers
    Feature
    Cheetah Digital
    -
    Ratings
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Lead qualification process00 Ratings7.677 Ratings
    Smart lists and recommendations00 Ratings7.987 Ratings
    Salesforce integration00 Ratings7.862 Ratings
    Company/business profiles00 Ratings7.8109 Ratings
    Alerts and reminders00 Ratings7.878 Ratings
    Data hygiene00 Ratings8.594 Ratings
    Automatic data refresh00 Ratings8.985 Ratings
    Tags00 Ratings7.970 Ratings
    Filters and segmentation00 Ratings7.992 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cheetah Digital and D&B Hoovers
    Feature
    Cheetah Digital
    -
    Ratings
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Sales email templates00 Ratings10.07 Ratings
    Append emails to records00 Ratings9.555 Ratings
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    Cheetah DigitalD&B Hoovers
    Small Businesses
    Listrak
    Score10 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cheetah DigitalD&B Hoovers
    Likelihood to Recommend
    8.0
    (13 ratings)
    8.5
    (126 ratings)
    Likelihood to Renew
    7.6
    (3 ratings)
    9.8
    (13 ratings)
    Usability
    4.0
    (1 ratings)
    7.6
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (4 ratings)
    Support Rating
    6.8
    (3 ratings)
    7.4
    (10 ratings)
    Online Training
    -
    (0 ratings)
    9.2
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.8
    (8 ratings)
    Configurability
    -
    (0 ratings)
    7.7
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    3.0
    (1 ratings)
    9.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (3 ratings)
    User Testimonials
    Cheetah DigitalD&B Hoovers
    Likelihood to Recommend
    Zeta Global
    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Pros
    Zeta Global
    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Incentivized
    Read full review
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Cons
    Zeta Global
    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Incentivized
    Read full review
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Likelihood to Renew
    Zeta Global
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Read full review
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
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    Usability
    Zeta Global
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Read full review
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Reliability and Availability
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    Performance
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    Support Rating
    Zeta Global
    I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
    Incentivized
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    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    Online Training
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
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    Implementation Rating
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Alternatives Considered
    Zeta Global
    I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    Contract Terms and Pricing Model
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Scalability
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
    Read full review
    Professional Services
    Zeta Global
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Return on Investment
    Zeta Global
    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Incentivized
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    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence