ChurnZero vs. Fullstory

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ChurnZero
Score 9.0 out of 10
N/A
ChurnZero is a Customer Success platform designed to help subscription businesses succeed through improved customer experiences. ChurnZero helps Customer Success team spot potential churn risks early and see renewal and expansion opportunities faster. Its automation and personalization, in-app communications, and Customer Success AI™ support engagement with customers and lead them to value. The platform offers journeys, health scores, survey tools, segmentation, plays,…N/A
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Pricing
ChurnZeroFullstory
Editions & Modules
No answers on this topic
Business
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
ChurnZeroFullstory
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
ChurnZeroFullstory
Considered Both Products
ChurnZero
Chose ChurnZero
ChurnZero's interface is very easy to use. Additionally, seems that ChurnZero has more reports available.
Fullstory

No answer on this topic

Features
ChurnZeroFullstory
Security
Comparison of Security features of Product A and Product B
ChurnZero
9.7
191 Ratings
8% above category average
Fullstory
-
Ratings
Role-based user permissions9.7191 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ChurnZero
9.6
203 Ratings
9% above category average
Fullstory
-
Ratings
API9.4165 Ratings00 Ratings
Integration with Salesforce.com9.7169 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
ChurnZero
9.6
219 Ratings
7% above category average
Fullstory
-
Ratings
Product usage9.5216 Ratings00 Ratings
Help desk / support tickets9.7175 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
ChurnZero
8.9
224 Ratings
3% above category average
Fullstory
-
Ratings
NPS surveys9.7196 Ratings00 Ratings
Sponsor tracking5.277 Ratings00 Ratings
Customer profiles9.4209 Ratings00 Ratings
Automated workflow9.5216 Ratings00 Ratings
Internal collaboration9.6183 Ratings00 Ratings
Customer health scoring9.5221 Ratings00 Ratings
Customer segmentation9.5215 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
ChurnZero
9.2
224 Ratings
7% above category average
Fullstory
-
Ratings
Customer health trends9.5213 Ratings00 Ratings
Engagement analytics9.5208 Ratings00 Ratings
Revenue forecasting8.670 Ratings00 Ratings
Dashboards9.2218 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
ChurnZero
-
Ratings
Fullstory
5.9
19 Ratings
24% below category average
Responsive Design for Web Access00 Ratings7.317 Ratings
Mobile Application00 Ratings7.510 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.413 Ratings
Mobile App Analytics00 Ratings6.412 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
ChurnZero
-
Ratings
Fullstory
8.9
49 Ratings
4% below category average
Heatmap tool00 Ratings9.537 Ratings
Click analytics00 Ratings8.644 Ratings
Scroll maps00 Ratings8.833 Ratings
Form fill analysis00 Ratings8.926 Ratings
Conversion tracking00 Ratings9.328 Ratings
Goal tracking00 Ratings7.323 Ratings
Funnel Analysis00 Ratings7.834 Ratings
Session Recording and Replay00 Ratings9.948 Ratings
User Segmentation00 Ratings9.743 Ratings
Best Alternatives
ChurnZeroFullstory
Small Businesses
Intercom
Intercom
Score 8.6 out of 10
Smartlook
Smartlook
Score 8.4 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Contentsquare
Contentsquare
Score 8.3 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.9 out of 10
Contentsquare
Contentsquare
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChurnZeroFullstory
Likelihood to Recommend
9.7
(227 ratings)
9.6
(72 ratings)
Likelihood to Renew
8.3
(5 ratings)
9.7
(9 ratings)
Usability
6.5
(131 ratings)
10.0
(1 ratings)
Availability
9.1
(1 ratings)
9.0
(1 ratings)
Performance
6.4
(1 ratings)
8.0
(1 ratings)
Support Rating
6.3
(122 ratings)
8.3
(61 ratings)
In-Person Training
6.4
(1 ratings)
-
(0 ratings)
Online Training
7.3
(2 ratings)
-
(0 ratings)
Implementation Rating
8.3
(3 ratings)
7.5
(56 ratings)
Configurability
6.4
(1 ratings)
7.0
(1 ratings)
Ease of integration
7.3
(1 ratings)
9.0
(1 ratings)
Product Scalability
9.1
(1 ratings)
8.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
ChurnZeroFullstory
Likelihood to Recommend
ChurnZero
If you are a SaaS business with a high volume of customers, having ChurnZero is a must. If you have a subscription based business and a customer success or account management function in your company, I would highly recommend ChurnZero.
Read full review
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Pros
ChurnZero
  • ChurnZero has excellent customer success! They worked very hard to ensure a successful implementation and launch.
  • The CZ platform gives a detailed view of customer usage. We know exactly how clients are using our platform which allows us to provide excellent customer success services. This allows helps our product team understand the needs of clients and the success of new features.
  • We are able to create plays based on usage which provides a customized and personal experience for each user. CZ makes it possible to give our clients what they need when they need it.
Read full review
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Cons
ChurnZero
  • When composing an email out of segments, the ability to save it as a draft to review later would be awesome, instead of needing to set up a Play
  • In the admin section, I love that we can have a color palate - but we'd like the color palete to be applied in other areas so CZ has more of our companies branding
  • The content templates can be hard to stylize if you don't know html
  • Add the Merge Fields functionality to tasks, especially tasks made by playbooks
Read full review
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Likelihood to Renew
ChurnZero
Our team is very happy with the product after evaluating multiple vendors, including Gainsight, Totango and Planhat. We like the additional functionality that CZ offers on its enterprise version. We were strongly considering other products if the price was right and functionality worked, but the change management would have been too heavy and taken too long. The ChurnZero team has been a good partner to rely on and allowed us to free up our time and resources to focus on more pressing matters
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Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Usability
ChurnZero
ChurnZero makes my work life a complete game changer. I say it all the time ChurnZero is a one stop shop for data! I don't fumble through numerous different programs, try to remember different passwords, I literally login to CZ and it is right there in front of me
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Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Reliability and Availability
ChurnZero
Quick response by the CZ team.
Read full review
Fullstory
We've never had issues with availability
Read full review
Performance
ChurnZero
No answers on this topic
Fullstory
It seems the performance is really good and always loads quickly
Read full review
Support Rating
ChurnZero
I recently had the opportunity to interact with ChurnZero's customer support team, and I must say, I am thoroughly impressed. Their responsiveness and willingness to solve problems are exemplary. From the moment I reached out, their team displayed a level of professionalism and dedication that truly stood out.
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Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Online Training
ChurnZero
The training and onboarding have been very helpful. Since I was not a part of the team when ChurnZero was implemented, it was important to get brought up to speed as quickly as possible and our CSM has been incredibly receptive in that regard.
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Fullstory
No answers on this topic
Implementation Rating
ChurnZero
I implemented CZ in 4 months. When I look back, this is not a long time where I needed to get to know CZ by myself (as I did not have knowledge of it at all..) study the Academy, playing around in the test environment and setting up in live environment.
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Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Alternatives Considered
ChurnZero
Gainsight CS - you need a team to manage this tool; not intuitive to use, and you're not able to be as agile once configured GUIDEcx - One of my favorites in the space, and so easy to set up, configure, customize, and scale. Able to connect onboarding milestones to SFDC cases, and share out as a customer portal. Mixmax has been purchased in past companies to help fill in gaps of other tools (gives us scheduling links, in-inbox email templates, SFDC lead/contact and task management)
Read full review
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Scalability
ChurnZero
Easy to escalate.
Read full review
Fullstory
Full story was easy to scale with the growth of our teams and organisation
Read full review
Return on Investment
ChurnZero
  • ChurnZero has transformed our NPS strategy, helping us get in front of unhappy customers faster
  • ChurnZero has reduced confusion and data cleanliness issues across our CS org
  • Their customer support has helped us implement and get up and running with Churnzero in excellent time.
Read full review
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
Read full review
ScreenShots

ChurnZero Screenshots

Screenshot of an overview of ChurnZero's AI built for customer success. It can help automate content creation, turn scattered data into clear insights, and track customer sentiment. ChurnZero’s AI-powered tools offer deeper visibility, and better engagement.Screenshot of customer insights, presented in ChurnZero dashboards. These offer a real-time, 360° view of every customer. Users can track engagement, monitor health, and drive action without the guesswork. ChurnZero offers the insights needed to stay organized, stay informed, and deliver exceptional experiences at scale.Screenshot of the customer journey, planned, tracked, and measured. With ChurnZero, users can guide customers through key milestones, provide real-time visibility into their progress, and collaborate on personalized success strategies.Screenshot of ChurnZero's customer interaction features, that let users meet customers in the product. With in-app communications, WalkThroughs, and Success Centers, users can deliver targeted messages, guide users through key features, and provide on-demand resources without disrupting their workflow.Screenshot of automated engagement workflows, created in ChurnZero.  Scaling customer success doesn’t mean losing the personal touch. With ChurnZero, users can automate key touchpoints, jumpstart engagement with proven templates, and stay informed with instant updates.Screenshot of the real-time insights available in ChurnZero, used to identify at-risk accounts, track key trends, and forecast revenue with precision. These can be used to proactively manage churn and uncover expansion opportunities.

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data