What users are saying about
Top Rated
461 Ratings
10 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100
10 Ratings
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Score 9.2 out of 100

Attribute Ratings

  • Prezly is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

Cision Communications Cloud

85%
277 Ratings
9.7

Prezly

97%
4 Ratings

Likelihood to Renew

7.1

Cision Communications Cloud

71%
17 Ratings

Prezly

N/A
0 Ratings

Usability

7.0

Cision Communications Cloud

70%
53 Ratings

Prezly

N/A
0 Ratings

Availability

9.1

Cision Communications Cloud

91%
3 Ratings

Prezly

N/A
0 Ratings

Performance

9.1

Cision Communications Cloud

91%
3 Ratings

Prezly

N/A
0 Ratings

Support Rating

8.9

Cision Communications Cloud

89%
321 Ratings

Prezly

N/A
0 Ratings

Online Training

8.0

Cision Communications Cloud

80%
3 Ratings

Prezly

N/A
0 Ratings

Implementation Rating

10.0

Cision Communications Cloud

100%
7 Ratings

Prezly

N/A
0 Ratings

Product Scalability

7.3

Cision Communications Cloud

73%
1 Rating

Prezly

N/A
0 Ratings

Vendor post-sale

9.1

Cision Communications Cloud

91%
1 Rating

Prezly

N/A
0 Ratings

Vendor pre-sale

9.1

Cision Communications Cloud

91%
1 Rating

Prezly

N/A
0 Ratings

Likelihood to Recommend

Cision

For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
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Prezly

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
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Pros

Cision

  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
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Prezly

  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
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Cons

Cision

  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
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Prezly

  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
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Pricing Details

Cision Communications Cloud

Starting Price

Editions & Modules

Cision Communications Cloud editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Prezly

    Starting Price

    $0 per user

    Editions & Modules

    Prezly editions and modules pricing
    EditionModules
    Starter Plan501
    Core Plan902
    Premium Plan1403
    Enterprise Plancustom4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. If you're unsure about your requirements or would just like to know more, get in touch and we'll be happy to discuss how we can work together. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customisable functionality; Enterprise Plans are priced based on your requirements, so please drop us a line and tell us what we can do for you.

    Likelihood to Renew

    Cision

    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
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    Prezly

    No answers on this topic

    Usability

    Cision

    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
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    Prezly

    No answers on this topic

    Reliability and Availability

    Cision

    Easily accessible 24/7.
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    Prezly

    No answers on this topic

    Performance

    Cision

    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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    Prezly

    No answers on this topic

    Support Rating

    Cision

    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
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    Prezly

    No answers on this topic

    Online Training

    Cision

    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
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    Prezly

    No answers on this topic

    Implementation Rating

    Cision

    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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    Prezly

    No answers on this topic

    Alternatives Considered

    Cision

    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
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    Prezly

    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
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    Scalability

    Cision

    Easy to use, but still room for improvement.
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    Prezly

    No answers on this topic

    Return on Investment

    Cision

    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
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    Prezly

    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
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