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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clari (legacy product)

    Score8.2 out of 10
    N/AClari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
    Pricing
    Clari (legacy product)Demandbase One
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Clari (legacy product)Demandbase One
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    Clari (legacy product)Demandbase One
    Considered Both Products
    Discontinued Products
    Chose Clari (legacy product)
    At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly.

    Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
    Incentivized
    Demandbase
    Chose Demandbase One
    Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    24 Answers
    93%
    Would buy again
    115 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    18 Answers
    97%
    Delivers good value for the price
    83 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    25 Answers
    96%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    17 Answers
    99%
    Lived up to sales and marketing promises
    74 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    15 Answers
    91%
    Implementation went as expected
    69 Answers
    Features
    Clari (legacy product)Demandbase One
    Engagement
    Comparison of Engagement features of Clari (legacy product) and Demandbase One
    Feature
    Clari (legacy product)
    -
    Ratings
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Automated routing and prioritization00 Ratings6.439 Ratings
    Customer interaction histories00 Ratings6.443 Ratings
    Syndicated content00 Ratings4.03 Ratings
    Personalization00 Ratings6.240 Ratings
    Engagement data tracking00 Ratings6.847 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Clari (legacy product) and Demandbase One
    Feature
    Clari (legacy product)
    -
    Ratings
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Ad campaign creation00 Ratings6.732 Ratings
    Display advertising00 Ratings7.132 Ratings
    Contextual advertising00 Ratings6.525 Ratings
    Social advertising00 Ratings5.726 Ratings
    Ad reporting and analytics00 Ratings6.433 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Clari (legacy product) and Demandbase One
    Feature
    Clari (legacy product)
    -
    Ratings
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings6.949 Ratings
    Behavioral visitor segmentation00 Ratings6.746 Ratings
    ABM sales intelligence00 Ratings6.548 Ratings
    Intent Data
    Comparison of Intent Data features of Clari (legacy product) and Demandbase One
    Feature
    Clari (legacy product)
    -
    Ratings
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    3rd party intent signals00 Ratings6.547 Ratings
    Downstream intent signals00 Ratings6.546 Ratings
    Account identification00 Ratings6.851 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Clari (legacy product) and Demandbase One
    Feature
    Clari (legacy product)
    -
    Ratings
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Automated workflow & orchestration00 Ratings6.944 Ratings
    Best Alternatives
    Clari (legacy product)Demandbase One
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Clari (legacy product)Demandbase One
    Likelihood to Recommend
    8.5
    (38 ratings)
    6.7
    (225 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    4.7
    (30 ratings)
    Usability
    8.2
    (16 ratings)
    6.6
    (94 ratings)
    Availability
    8.5
    (2 ratings)
    7.0
    (2 ratings)
    Performance
    9.0
    (2 ratings)
    7.3
    (2 ratings)
    Support Rating
    9.6
    (7 ratings)
    10.0
    (50 ratings)
    In-Person Training
    9.0
    (1 ratings)
    6.0
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    9.9
    (2 ratings)
    Implementation Rating
    9.6
    (4 ratings)
    10.0
    (11 ratings)
    Configurability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    9.4
    (3 ratings)
    -
    (0 ratings)
    Data Sources
    9.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    8.5
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.5
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Clari (legacy product)Demandbase One
    Likelihood to Recommend
    Discontinued Products
    We use Clari as the primary way to manage our sales business, our opportunities, and our forecasting. Clari provides a very clean, digestible, and easy to manipulate format to view and manage all of the Salesforce information. The fact that Clari is able to provide an easily customizable set of columns and groups, coupled with the ability to write back to Salesforce is fantastic. Anyone in a mature sales organization will find Clari highly effective at helping manage their funnel of opportunities and their business.
    Incentivized
    Read full review
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Creates call summary and add them in created tags to help us to targeted monitoring.
    • Help us create battlecards that agents can use on live calls.
    • Help us create library and playbook of good and bad calls for training.
    • Help us provide a call overview by team.
    Incentivized
    Read full review
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Cons
    Discontinued Products
    • Sometimes we'll update everything and it won't save so GTM teams have to do it again. Not sure if it's whenever we do platform updates.
    • As a manager I'm not able to reorder my teams names in the rows. I have to ask our Admin to sort A-Z which is time wasted
    Incentivized
    Read full review
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I will renew my Clari Subscription for many reasons. 1. Streamlines Sales - Clari automates many manual tasks like note-taking and transcripts. This frees my sales team so they can focus on closing deals. 2. Increased customer retention - Clari helps me identify potential churn risks and take proactive measures. 3. AI-Driven Insights
    Incentivized
    Read full review
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Usability
    Discontinued Products
    Clari's UI does not resonate with new users. The backend query updating takes quite long time to update. Lots of fixes are needed without answers or solutions offered by the Clari team. If set up correctly with clear recommendations from the Clari team, all the previous issues may be resolved, however the usability is tied closely to set up.
    Incentivized
    Read full review
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Reliability and Availability
    Discontinued Products
    becasue end of year or around end of Q due to background changes my total number dissapear and make it hard in that week to see forecast numbers accurate
    Incentivized
    Read full review
    Demandbase
    Seems to always work.
    Read full review
    Performance
    Discontinued Products
    It always performs well and make sure i am good at what i need to do
    Incentivized
    Read full review
    Demandbase
    It's pretty fast.
    Read full review
    Support Rating
    Discontinued Products
    Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
    Incentivized
    Read full review
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    In-Person Training
    Discontinued Products
    We had one session of in-person training conducted in our office.
    Incentivized
    Read full review
    Demandbase
    She was fine, but we only had one session
    Read full review
    Online Training
    Discontinued Products
    Clari has good training materials, videos, and documentation.
    Incentivized
    Read full review
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Implementation Rating
    Discontinued Products
    No more the better there is a plan and technical support the business needs and functionalities can be created for the company to use it like that
    Incentivized
    Read full review
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly. Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
    Incentivized
    Read full review
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    Due to system error in metrics in SFDC sometimes i need to manually add numbers to my forecast that do not show up in clari
    Incentivized
    Read full review
    Demandbase
    No answers on this topic
    Professional Services
    Discontinued Products
    I believe the services provided to our company were always good to help with installing and improving the product
    Incentivized
    Read full review
    Demandbase
    No answers on this topic
    Return on Investment
    Discontinued Products
    • I no longer spend hours reconciling spreadsheets or guessing which opportunities are real - Clari shows me exactly where to focus to drive results.
    • I have consistently hit my quota the last 3 quarters thanks to Clari's precision and detailed insights.
    Incentivized
    Read full review
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot