Clari vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clari
Score 8.6 out of 10
N/A
Clari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
ClariDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ClariDemandbase One
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
ClariDemandbase One
Considered Both Products
Clari
Chose Clari
At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly.

Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
Demandbase One
Chose Demandbase One
Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
Features
ClariDemandbase One
Sales Forecasting Features
Comparison of Sales Forecasting Features features of Product A and Product B
Clari
8.2
11 Ratings
0% below category average
Demandbase One
-
Ratings
Sales Benchmarking7.48 Ratings00 Ratings
Quick Dashboard/Forecast8.810 Ratings00 Ratings
Sales Visuals8.510 Ratings00 Ratings
Sales Forecast Templates8.210 Ratings00 Ratings
Sales Forecasting Factors8.110 Ratings00 Ratings
Sales Forecast Review8.510 Ratings00 Ratings
Sales Forecasting Management8.610 Ratings00 Ratings
Custom Forecast Models7.810 Ratings00 Ratings
Record of Previous Sales Forecasts8.110 Ratings00 Ratings
Sales Forecast Collaboration:8.610 Ratings00 Ratings
CRM Data Import7.811 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Clari
-
Ratings
Demandbase One
6.0
47 Ratings
24% below category average
Automated routing and prioritization00 Ratings6.439 Ratings
Customer interaction histories00 Ratings6.543 Ratings
Syndicated content00 Ratings4.03 Ratings
Personalization00 Ratings6.240 Ratings
Engagement data tracking00 Ratings6.847 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Clari
-
Ratings
Demandbase One
6.5
34 Ratings
18% below category average
Ad campaign creation00 Ratings6.732 Ratings
Display advertising00 Ratings7.232 Ratings
Contextual advertising00 Ratings6.525 Ratings
Social advertising00 Ratings5.826 Ratings
Ad reporting and analytics00 Ratings6.533 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Clari
-
Ratings
Demandbase One
6.7
50 Ratings
13% below category average
Standard visitor segmentation00 Ratings6.949 Ratings
Behavioral visitor segmentation00 Ratings6.846 Ratings
ABM sales intelligence00 Ratings6.548 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Clari
-
Ratings
Demandbase One
6.6
51 Ratings
13% below category average
3rd party intent signals00 Ratings6.547 Ratings
Downstream intent signals00 Ratings6.646 Ratings
Account identification00 Ratings6.851 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Clari
-
Ratings
Demandbase One
7.0
44 Ratings
11% below category average
Automated workflow & orchestration00 Ratings7.044 Ratings
Best Alternatives
ClariDemandbase One
Small Businesses
Agentforce Sales
Agentforce Sales
Score 8.7 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Medium-sized Companies
Everstage
Everstage
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
Everstage
Everstage
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClariDemandbase One
Likelihood to Recommend
8.6
(38 ratings)
6.2
(222 ratings)
Likelihood to Renew
10.0
(3 ratings)
4.9
(30 ratings)
Usability
8.3
(16 ratings)
6.6
(91 ratings)
Availability
10.0
(1 ratings)
7.0
(2 ratings)
Performance
9.0
(1 ratings)
7.3
(2 ratings)
Support Rating
9.6
(7 ratings)
10.0
(50 ratings)
In-Person Training
9.0
(1 ratings)
6.0
(1 ratings)
Online Training
9.0
(1 ratings)
9.9
(2 ratings)
Implementation Rating
9.6
(4 ratings)
10.0
(11 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
ClariDemandbase One
Likelihood to Recommend
Clari
We use Clari as the primary way to manage our sales business, our opportunities, and our forecasting. Clari provides a very clean, digestible, and easy to manipulate format to view and manage all of the Salesforce information. The fact that Clari is able to provide an easily customizable set of columns and groups, coupled with the ability to write back to Salesforce is fantastic. Anyone in a mature sales organization will find Clari highly effective at helping manage their funnel of opportunities and their business.
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Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
Clari
  • Creates call summary and add them in created tags to help us to targeted monitoring.
  • Help us create battlecards that agents can use on live calls.
  • Help us create library and playbook of good and bad calls for training.
  • Help us provide a call overview by team.
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Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Cons
Clari
  • Sometimes we'll update everything and it won't save so GTM teams have to do it again. Not sure if it's whenever we do platform updates.
  • As a manager I'm not able to reorder my teams names in the rows. I have to ask our Admin to sort A-Z which is time wasted
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Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Clari
I will renew my Clari Subscription for many reasons. 1. Streamlines Sales - Clari automates many manual tasks like note-taking and transcripts. This frees my sales team so they can focus on closing deals. 2. Increased customer retention - Clari helps me identify potential churn risks and take proactive measures. 3. AI-Driven Insights
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Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Clari
Clari's UI does not resonate with new users. The backend query updating takes quite long time to update. Lots of fixes are needed without answers or solutions offered by the Clari team. If set up correctly with clear recommendations from the Clari team, all the previous issues may be resolved, however the usability is tied closely to set up.
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Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Clari
becasue end of year or around end of Q due to background changes my total number dissapear and make it hard in that week to see forecast numbers accurate
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Demandbase
Seems to always work.
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Performance
Clari
It always performs well and make sure i am good at what i need to do
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Demandbase
It's pretty fast.
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Support Rating
Clari
Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Clari
We had one session of in-person training conducted in our office.
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Demandbase
She was fine, but we only had one session
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Online Training
Clari
Clari has good training materials, videos, and documentation.
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Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
Clari
No more the better there is a plan and technical support the business needs and functionalities can be created for the company to use it like that
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Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Clari
At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly. Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
Read full review
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Scalability
Clari
Due to system error in metrics in SFDC sometimes i need to manually add numbers to my forecast that do not show up in clari
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Demandbase
No answers on this topic
Professional Services
Clari
I believe the services provided to our company were always good to help with installing and improving the product
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Demandbase
No answers on this topic
Return on Investment
Clari
  • I no longer spend hours reconciling spreadsheets or guessing which opportunities are real - Clari shows me exactly where to focus to drive results.
  • I have consistently hit my quota the last 3 quarters thanks to Clari's precision and detailed insights.
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Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of