Clay vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 9.3 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
D&B Hoovers
Score 8.2 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
ClayD&B Hoovers
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClayD&B Hoovers
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Features
ClayD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
95 Ratings
5% above category average
D&B Hoovers
7.9
121 Ratings
2% above category average
Advanced search8.393 Ratings7.5115 Ratings
Identification of new leads8.287 Ratings7.6107 Ratings
List quality7.986 Ratings7.3116 Ratings
List upload/download9.083 Ratings7.8109 Ratings
Ideal customer targeting8.01 Ratings7.8104 Ratings
Load time/data access7.688 Ratings9.0115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
86 Ratings
6% above category average
D&B Hoovers
8.5
119 Ratings
9% above category average
Contact information8.186 Ratings8.0109 Ratings
Company information8.685 Ratings8.9119 Ratings
Industry information8.284 Ratings8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
84 Ratings
7% above category average
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process8.578 Ratings7.577 Ratings
Smart lists and recommendations8.01 Ratings7.987 Ratings
Salesforce integration8.266 Ratings7.862 Ratings
Company/business profiles8.382 Ratings8.1109 Ratings
Data hygiene8.180 Ratings8.194 Ratings
Automatic data refresh7.01 Ratings8.385 Ratings
Filters and segmentation8.01 Ratings8.392 Ratings
Alerts and reminders00 Ratings8.078 Ratings
Tags00 Ratings8.270 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
7.9
64 Ratings
6% above category average
D&B Hoovers
9.7
55 Ratings
26% above category average
Sales email templates7.964 Ratings10.07 Ratings
Append emails to records00 Ratings9.455 Ratings
Best Alternatives
ClayD&B Hoovers
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClayD&B Hoovers
Likelihood to Recommend
9.4
(100 ratings)
9.0
(126 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(13 ratings)
Usability
7.8
(100 ratings)
7.8
(8 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
8.5
(4 ratings)
Support Rating
-
(0 ratings)
7.2
(10 ratings)
Online Training
-
(0 ratings)
9.5
(2 ratings)
Implementation Rating
-
(0 ratings)
8.5
(8 ratings)
Configurability
-
(0 ratings)
7.8
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.5
(3 ratings)
Ease of integration
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
8.5
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.8
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.8
(3 ratings)
User Testimonials
ClayD&B Hoovers
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
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Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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Likelihood to Renew
Clay Labs Inc. (dba Clay)
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
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Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Clay Labs Inc. (dba Clay)
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
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Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Contract Terms and Pricing Model
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
Clay Labs Inc. (dba Clay)
No answers on this topic
Dun & Bradstreet
very professional
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Return on Investment
Clay Labs Inc. (dba Clay)
  • When I ran something by accident and I can stop it, it consumes credits
  • Sometimes I think the integrations are running and digging into the table I realized it stopped running without noticing and it delayed my daily send quota
  • Positive: is the first time I can do data research this fast and accurate
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Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence