TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    ClayD&B Hoovers
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    ClayD&B Hoovers
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    ClayD&B Hoovers
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    No answer on this topic
    Dun Bradstreet
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    91%
    Would buy again
    99 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    93%
    Delivers good value for the price
    89 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    94%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    94%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    92%
    Implementation went as expected
    70 Answers
    Features
    ClayD&B Hoovers
    Prospecting
    Comparison of Prospecting features of Clay and D&B Hoovers
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Advanced search8.393 Ratings6.8115 Ratings
    Identification of new leads8.287 Ratings7.7107 Ratings
    List quality7.986 Ratings6.6116 Ratings
    List upload/download9.083 Ratings7.2109 Ratings
    Ideal customer targeting8.01 Ratings7.5104 Ratings
    Load time/data access7.688 Ratings9.3115 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and D&B Hoovers
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Contact information8.186 Ratings8.5109 Ratings
    Company information8.685 Ratings9.2119 Ratings
    Industry information8.284 Ratings8.7116 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and D&B Hoovers
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Lead qualification process8.578 Ratings7.577 Ratings
    Smart lists and recommendations8.01 Ratings7.987 Ratings
    Salesforce integration8.266 Ratings7.862 Ratings
    Company/business profiles8.382 Ratings7.8109 Ratings
    Data hygiene8.180 Ratings8.594 Ratings
    Automatic data refresh7.01 Ratings8.885 Ratings
    Filters and segmentation8.01 Ratings7.992 Ratings
    Alerts and reminders00 Ratings7.878 Ratings
    Tags00 Ratings7.970 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and D&B Hoovers
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Sales email templates7.964 Ratings10.07 Ratings
    Append emails to records00 Ratings9.555 Ratings
    Best Alternatives
    ClayD&B Hoovers
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClayD&B Hoovers
    Likelihood to Recommend
    9.4
    (102 ratings)
    8.6
    (126 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.8
    (13 ratings)
    Usability
    7.8
    (102 ratings)
    7.6
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    7.3
    (10 ratings)
    Online Training
    -
    (0 ratings)
    9.2
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.8
    (8 ratings)
    Configurability
    -
    (0 ratings)
    7.7
    (3 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.9
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (3 ratings)
    User Testimonials
    ClayD&B Hoovers
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
    Read full review
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
    Read full review
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
    Read full review
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
    Read full review
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Reliability and Availability
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Performance
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Support Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Online Training
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Implementation Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
    Read full review
    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
    Read full review
    Scalability
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
    Read full review
    Professional Services
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
    Read full review
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence