Clay vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 9.3 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
LinkedIn Sales Navigator
Score 8.6 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
ClayLinkedIn Sales Navigator
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
ClayLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClayLinkedIn Sales Navigator
Considered Both Products
Clay
Chose Clay
Clay is able to integrate many of these tools’ data in a waterfall and capabilities into its workflow.
LinkedIn Sales Navigator

No answer on this topic

Features
ClayLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
95 Ratings
5% above category average
LinkedIn Sales Navigator
7.7
182 Ratings
1% below category average
Advanced search8.393 Ratings9.0182 Ratings
Identification of new leads8.287 Ratings8.9180 Ratings
List quality7.986 Ratings8.0176 Ratings
List upload/download9.083 Ratings5.2121 Ratings
Ideal customer targeting8.01 Ratings8.1175 Ratings
Load time/data access7.688 Ratings6.8162 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
86 Ratings
6% above category average
LinkedIn Sales Navigator
7.8
180 Ratings
0% above category average
Contact information8.186 Ratings7.5159 Ratings
Company information8.685 Ratings8.0180 Ratings
Industry information8.284 Ratings8.0175 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
84 Ratings
7% above category average
LinkedIn Sales Navigator
7.8
177 Ratings
5% above category average
Lead qualification process8.578 Ratings7.4136 Ratings
Smart lists and recommendations8.01 Ratings7.5159 Ratings
Salesforce integration8.266 Ratings7.5130 Ratings
Company/business profiles8.382 Ratings8.6173 Ratings
Data hygiene8.180 Ratings7.5155 Ratings
Automatic data refresh7.01 Ratings6.9135 Ratings
Filters and segmentation8.01 Ratings9.1163 Ratings
Alerts and reminders00 Ratings8.0154 Ratings
Tags00 Ratings8.0129 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
7.9
64 Ratings
6% above category average
LinkedIn Sales Navigator
6.5
79 Ratings
14% below category average
Sales email templates7.964 Ratings6.972 Ratings
Append emails to records00 Ratings6.167 Ratings
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ClayLinkedIn Sales Navigator
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User Ratings
ClayLinkedIn Sales Navigator
Likelihood to Recommend
9.4
(100 ratings)
8.4
(183 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
7.8
(100 ratings)
7.2
(11 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
ClayLinkedIn Sales Navigator
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
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Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
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Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
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Likelihood to Renew
Clay Labs Inc. (dba Clay)
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
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LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
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Support Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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Implementation Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
Clay Labs Inc. (dba Clay)
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
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LinkedIn
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
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Return on Investment
Clay Labs Inc. (dba Clay)
  • When I ran something by accident and I can stop it, it consumes credits
  • Sometimes I think the integrations are running and digging into the table I realized it stopped running without noticing and it delayed my daily send quota
  • Positive: is the first time I can do data research this fast and accurate
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LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
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ScreenShots