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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    LinkedIn Sales Navigator

    Score8.5 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    ClayLinkedIn Sales Navigator
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    ClayLinkedIn Sales Navigator
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    ClayLinkedIn Sales Navigator
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    Chose Clay
    Clay is able to integrate many of these tools’ data in a waterfall and capabilities into its workflow.
    Incentivized
    Chose Clay
    There isn't any tool like clay in the space from my pov.
    Incentivized
    LinkedIn
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    93%
    Would buy again
    68 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    89%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    90%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    88%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    92%
    Implementation went as expected
    47 Answers
    Features
    ClayLinkedIn Sales Navigator
    Prospecting
    Comparison of Prospecting features of Clay and LinkedIn Sales Navigator
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    LinkedIn Sales Navigator
    7.7
    182 Ratings
    0% below category average
    Advanced search8.393 Ratings9.6182 Ratings
    Identification of new leads8.287 Ratings9.5180 Ratings
    List quality7.986 Ratings8.2176 Ratings
    List upload/download9.083 Ratings4.2121 Ratings
    Ideal customer targeting8.01 Ratings8.2175 Ratings
    Load time/data access7.688 Ratings6.3162 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and LinkedIn Sales Navigator
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    LinkedIn Sales Navigator
    8.3
    180 Ratings
    7% above category average
    Contact information8.186 Ratings7.9159 Ratings
    Company information8.685 Ratings8.4180 Ratings
    Industry information8.284 Ratings8.6175 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and LinkedIn Sales Navigator
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    LinkedIn Sales Navigator
    8.2
    177 Ratings
    10% above category average
    Lead qualification process8.578 Ratings8.4136 Ratings
    Smart lists and recommendations8.01 Ratings7.6159 Ratings
    Salesforce integration8.266 Ratings8.3130 Ratings
    Company/business profiles8.382 Ratings8.6173 Ratings
    Data hygiene8.180 Ratings8.0155 Ratings
    Automatic data refresh7.01 Ratings6.9135 Ratings
    Filters and segmentation8.01 Ratings9.0163 Ratings
    Alerts and reminders00 Ratings8.2154 Ratings
    Tags00 Ratings8.8129 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and LinkedIn Sales Navigator
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    LinkedIn Sales Navigator
    6.7
    79 Ratings
    10% below category average
    Sales email templates7.964 Ratings6.972 Ratings
    Append emails to records00 Ratings6.467 Ratings
    Best Alternatives
    ClayLinkedIn Sales Navigator
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClayLinkedIn Sales Navigator
    Likelihood to Recommend
    9.4
    (102 ratings)
    6.9
    (184 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (3 ratings)
    Usability
    7.8
    (102 ratings)
    5.4
    (12 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    ClayLinkedIn Sales Navigator
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
    Read full review
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
    Read full review
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
    Read full review
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    Support Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    Implementation Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
    Read full review
    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
    Read full review
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ScreenShots