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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A

    Gainsight CS

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Pricing
    CleverTapGainsight CS
    Editions & Modules
    No answers on this topic
    Subscription
    $2,500
    Per Company Per Month
    Offerings
    Pricing Offerings
    CleverTapGainsight CS
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    CleverTapGainsight CS
    Considered Both Products
    CleverTap
    No answer on this topic
    Gainsight
    No answer on this topic
    Key User Insights
    Would buy again
    67%
    Would buy again
    4 Answers
    98%
    Would buy again
    187 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    132 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    97%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    93 Answers
    Implementation went as expected
    40%
    Implementation went as expected
    2 Answers
    74%
    Implementation went as expected
    73 Answers
    Features
    CleverTapGainsight CS
    Security
    Comparison of Security features of CleverTap and Gainsight CS
    Feature
    CleverTap
    -
    Ratings
    Gainsight CS
    8.3
    294 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.3297 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CleverTap and Gainsight CS
    Feature
    CleverTap
    -
    Ratings
    Gainsight CS
    8.1
    341 Ratings
    7% below category average
    API00 Ratings8.0235 Ratings
    Integration with Salesforce.com00 Ratings8.5336 Ratings
    Integration with Marketo00 Ratings7.979 Ratings
    Integration with Eloqua00 Ratings8.039 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of CleverTap and Gainsight CS
    Feature
    CleverTap
    -
    Ratings
    Gainsight CS
    7.7
    362 Ratings
    13% below category average
    Product usage00 Ratings7.8350 Ratings
    Help desk / support tickets00 Ratings7.5281 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of CleverTap and Gainsight CS
    Feature
    CleverTap
    -
    Ratings
    Gainsight CS
    8.1
    364 Ratings
    6% below category average
    NPS surveys00 Ratings8.5297 Ratings
    Sponsor tracking00 Ratings7.3238 Ratings
    Customer profiles00 Ratings8.5317 Ratings
    Automated workflow00 Ratings8.2348 Ratings
    Internal collaboration00 Ratings7.6334 Ratings
    Customer health scoring00 Ratings8.5357 Ratings
    Customer segmentation00 Ratings8.1307 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of CleverTap and Gainsight CS
    Feature
    CleverTap
    -
    Ratings
    Gainsight CS
    7.8
    358 Ratings
    7% below category average
    Customer health trends00 Ratings8.3340 Ratings
    Engagement analytics00 Ratings8.1307 Ratings
    Revenue forecasting00 Ratings6.6203 Ratings
    Dashboards00 Ratings8.3358 Ratings
    Best Alternatives
    CleverTapGainsight CS
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CleverTapGainsight CS
    Likelihood to Recommend
    7.7
    (9 ratings)
    8.9
    (401 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (21 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (197 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.2
    (135 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (7 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.3
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    CleverTapGainsight CS
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    Gainsight
    I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
    Incentivized
    Read full review
    Pros
    CleverTap
    • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
    • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
    • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
    Incentivized
    Read full review
    Gainsight
    • One source of truth for all things CS - managing day-to-day tasks.
    • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
    • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
    Incentivized
    Read full review
    Cons
    CleverTap
    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Incentivized
    Read full review
    Gainsight
    • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
    • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
    • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    CleverTap
    No answers on this topic
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Usability
    CleverTap
    No answers on this topic
    Gainsight
    Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
    Incentivized
    Read full review
    Reliability and Availability
    CleverTap
    No answers on this topic
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Performance
    CleverTap
    No answers on this topic
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
    Read full review
    Online Training
    CleverTap
    No answers on this topic
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Implementation Rating
    CleverTap
    No answers on this topic
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    Gainsight
    Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
    Incentivized
    Read full review
    Scalability
    CleverTap
    No answers on this topic
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
    Read full review
    Return on Investment
    CleverTap
    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Incentivized
    Read full review
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.