CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…
N/A
Net-Results
Score 8.1 out of 10
Small Businesses (1-50 employees)
Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Pricing
CleverTap
Net-Results
Editions & Modules
No answers on this topic
One Price Full Platform
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Offerings
Pricing Offerings
CleverTap
Net-Results
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.
More Pricing Information
Community Pulse
CleverTap
Net-Results
Features
CleverTap
Net-Results
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
Net-Results
7.1
23 Ratings
7% below category average
WYSIWYG email editor
00 Ratings
7.021 Ratings
Dynamic content
00 Ratings
7.214 Ratings
Ability to test dynamic content
00 Ratings
7.311 Ratings
Landing pages
00 Ratings
7.019 Ratings
A/B testing
00 Ratings
6.311 Ratings
Mobile optimization
00 Ratings
5.022 Ratings
Email deliverability reporting
00 Ratings
8.023 Ratings
List management
00 Ratings
7.022 Ratings
Triggered drip sequences
00 Ratings
8.618 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
Net-Results
7.6
20 Ratings
3% below category average
Lead nurturing automation
00 Ratings
8.518 Ratings
Lead scoring and grading
00 Ratings
8.418 Ratings
Data quality management
00 Ratings
5.018 Ratings
Automated sales alerts and tasks
00 Ratings
8.616 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
Net-Results
7.5
15 Ratings
1% above category average
Calendaring
00 Ratings
7.99 Ratings
Event/webinar marketing
00 Ratings
7.015 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CleverTap
-
Ratings
Net-Results
6.9
7 Ratings
7% below category average
Social sharing and campaigns
00 Ratings
7.07 Ratings
Social profile integration
00 Ratings
6.77 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
Net-Results
6.3
22 Ratings
15% below category average
Dashboards
00 Ratings
7.021 Ratings
Standard reports
00 Ratings
6.022 Ratings
Custom reports
00 Ratings
6.019 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.