What users are saying about

CleverTap vs Twilio Segment

CleverTap
19 Ratings
Twilio Segment
73 Ratings

CleverTap

19 Ratings
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Score 8.3 out of 100

Based on 19 reviews and ratings

Twilio Segment

73 Ratings
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Score 9.1 out of 100

Based on 73 reviews and ratings

Attribute Ratings

  • CleverTap is rated higher in 1 area: Support Rating
  • Twilio Segment is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.3

CleverTap

83%
9 Ratings
9.0

Twilio Segment

90%
15 Ratings

Support Rating

10.0

CleverTap

100%
2 Ratings
8.0

Twilio Segment

80%
11 Ratings

Likelihood to Recommend

CleverTap

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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Anonymous | TrustRadius Reviewer
Verified User
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Twilio Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.

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Fedor Paretsky | TrustRadius Reviewer
Fedor Paretsky
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Pros

CleverTap

  • Web Analytics - understanding of how users are navigating on the website
  • Re-engagement - how to engage the users if they drop off from a particular step
  • Funnels - How are users navigating from 3-4 page routes predetermined by the business
  • Forward Flows - How and where are users moving forward on a particular page
  • User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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Rajat Khatri | TrustRadius Reviewer
Rajat Khatri
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Twilio Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.

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Tim Abraham | TrustRadius Reviewer
Tim Abraham
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Cons

CleverTap

  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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Anonymous | TrustRadius Reviewer
Verified User
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Twilio Segment

  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

Starting Price

—

CleverTap Editions & Modules

—
Additional Pricing Details
—

Twilio Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$120 per month

Twilio Segment Editions & Modules

Edition
Free$0.001
Team$120.002
BusinessContact Sales3
  1. Includes 1,000 visitors/mo
  2. Includes 10,000 visitors/mo
  3. Custom Volume
Additional Pricing Details
—

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.

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Anonymous | TrustRadius Reviewer
Verified User
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Twilio Segment

Twilio Segment 8.0
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

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Manan Vora | TrustRadius Reviewer
Manan Vora
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Alternatives Considered

CleverTap

Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

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Vishal Pamnani | TrustRadius Reviewer
Vishal Pamnani
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Twilio Segment

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).

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Yaniv Vararu | TrustRadius Reviewer
Yaniv Vararu
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Return on Investment

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Anonymous | TrustRadius Reviewer
Verified User
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Twilio Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

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Anonymous | TrustRadius Reviewer
Verified User
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