What users are saying about
13 Ratings
52 Ratings
13 Ratings
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Score 8.6 out of 100
52 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

CleverTap

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
Anonymous | TrustRadius Reviewer

Twilio Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Fedor Paretsky | TrustRadius Reviewer

Pros

CleverTap

  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
Julio Boschi | TrustRadius Reviewer

Twilio Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Tim Abraham | TrustRadius Reviewer

Cons

CleverTap

  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
Anonymous | TrustRadius Reviewer

Twilio Segment

  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Anonymous | TrustRadius Reviewer

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

Twilio Segment

Twilio Segment 8.3
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Manan Vora | TrustRadius Reviewer

Alternatives Considered

CleverTap

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Julio Boschi | TrustRadius Reviewer

Twilio Segment

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Yaniv Vararu | TrustRadius Reviewer

Return on Investment

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Anonymous | TrustRadius Reviewer

Twilio Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

CleverTap Editions & Modules

Additional Pricing Details

Twilio Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Segment Editions & Modules

Edition
Free$0.001
Team$120.002
BusinessContact Sales3
  1. Includes 1,000 visitors/mo
  2. Includes 10,000 visitors/mo
  3. Custom Volume
Additional Pricing Details

Add comparison