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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ClickFunnels

    Score8.3 out of 10
    N/AClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

    $97

    per month

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    ClickFunnelsGoogle Optimize
    Editions & Modules
    ClickFunnels
    $97.00
    per month
    ClickFunnels Platinum
    $297.00
    per month
    TwoCommaClubX
    $2497.00
    per month
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    ClickFunnelsGoogle Optimize
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ClickFunnelsGoogle Optimize
    Considered Both Products
    ClickFunnels
    No answer on this topic
    Google
    Chose Google Optimize
    Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most …
    Incentivized
    Key User Insights
    Would buy again
    87%
    Would buy again
    20 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    82%
    Delivers good value for the price
    18 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    78%
    Happy with the feature set
    18 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    19 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    82%
    Implementation went as expected
    18 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    ClickFunnelsGoogle Optimize
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of ClickFunnels and Google Optimize
    Feature
    ClickFunnels
    1.9
    12 Ratings
    104% below category average
    Google Optimize
    -
    Ratings
    Landing page A/B testing:2.111 Ratings00 Ratings
    Dynamic page text replacement1.77 Ratings00 Ratings
    Real-time analytics dashboard2.012 Ratings00 Ratings
    SEO tools1.810 Ratings00 Ratings
    Optimization recommendations1.78 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of ClickFunnels and Google Optimize
    Feature
    ClickFunnels
    -
    Ratings
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    a/b experiment testing00 Ratings4.08 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multivariate testing00 Ratings4.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Cross-browser testing00 Ratings6.44 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Test significance00 Ratings1.07 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings3.06 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Dynamic experiment activation00 Ratings6.92 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of ClickFunnels and Google Optimize
    Feature
    ClickFunnels
    -
    Ratings
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Standard visitor segmentation00 Ratings6.08 Ratings
    Behavioral visitor segmentation00 Ratings7.06 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of ClickFunnels and Google Optimize
    Feature
    ClickFunnels
    -
    Ratings
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Heatmap tool00 Ratings2.01 Ratings
    Click analytics00 Ratings9.03 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Experiments results dashboard00 Ratings9.97 Ratings
    Best Alternatives
    ClickFunnelsGoogle Optimize
    Small Businesses
    Instapage
    Score9.8 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClickFunnelsGoogle Optimize
    Likelihood to Recommend
    7.0
    (33 ratings)
    5.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (12 ratings)
    8.7
    (4 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ClickFunnelsGoogle Optimize
    Likelihood to Recommend
    ClickFunnels
    Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
    Incentivized
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    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
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    Pros
    ClickFunnels
    • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
    • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
    • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
    Incentivized
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    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Cons
    ClickFunnels
    • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
    • User navigation - It's not necessarily user intuitive.
    • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
    • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
    Incentivized
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    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
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    Likelihood to Renew
    ClickFunnels
    I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Usability
    ClickFunnels
    Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
    Incentivized
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    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
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    Support Rating
    ClickFunnels
    I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
    Incentivized
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    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
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    Implementation Rating
    ClickFunnels
    Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
    Incentivized
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    Google
    No answers on this topic
    Alternatives Considered
    ClickFunnels
    I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
    Incentivized
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    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
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    Return on Investment
    ClickFunnels
    • My clients make more money with it than without it
    • Other builders aren't necessarily better...we've tried and keep coming back to CF
    • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
    Incentivized
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    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
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    ScreenShots