Clicktools vs. FormAssembly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clicktools
Score 10.0 out of 10
N/A
Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.N/A
FormAssembly
Score 9.7 out of 10
N/A
FormAssembly is a web form and data collection platform that helps organizations take control of the data collection process. Its drag-and-drop Form Builder aims to empower team members and enables a wide range of use cases. Users can choose from multiple field types, and additional pages, set up conditional fields, and build calculated fields. FormAssembly's integrations help to drive essential business initiatives in any industry. Its Salesforce integration allows users to…
$89
Pricing
ClicktoolsFormAssembly
Editions & Modules
No answers on this topic
Professional - Monthly
$89
Premier
$224
Enterprise
Contact sales
Compliance
Contact sales
Offerings
Pricing Offerings
ClicktoolsFormAssembly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
ClicktoolsFormAssembly
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Clicktools
8.3
14 Ratings
7% above category average
FormAssembly
9.2
9 Ratings
17% above category average
Survey templates7.011 Ratings9.87 Ratings
Themes8.912 Ratings8.58 Ratings
Custom logo/branding8.914 Ratings9.39 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Clicktools
8.9
16 Ratings
4% above category average
FormAssembly
9.0
9 Ratings
5% above category average
Changes to live survey8.916 Ratings9.78 Ratings
Question design help8.914 Ratings7.57 Ratings
Multiple question types8.916 Ratings9.89 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Clicktools
8.0
13 Ratings
3% below category average
FormAssembly
9.8
8 Ratings
17% above category average
Survey logic flexibility8.013 Ratings9.88 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Clicktools
9.5
16 Ratings
15% above category average
FormAssembly
8.5
9 Ratings
4% above category average
Response tracking9.914 Ratings9.79 Ratings
Data export9.915 Ratings9.58 Ratings
Standard reports9.013 Ratings7.96 Ratings
Custom reports9.911 Ratings7.76 Ratings
Analytics9.011 Ratings7.56 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Clicktools
8.9
14 Ratings
7% above category average
FormAssembly
8.7
7 Ratings
4% above category average
Access controls8.914 Ratings7.96 Ratings
Compliance9.06 Ratings9.66 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Clicktools
9.0
6 Ratings
12% above category average
FormAssembly
7.9
4 Ratings
1% below category average
Vendor-offered crowdsourcing10.01 Ratings6.01 Ratings
Respondent restrictions8.06 Ratings9.74 Ratings
Best Alternatives
ClicktoolsFormAssembly
Small Businesses
Zoho Forms
Zoho Forms
Score 8.6 out of 10
Zoho Forms
Zoho Forms
Score 8.6 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 9.7 out of 10
Qualaroo
Qualaroo
Score 9.7 out of 10
Enterprises
DocuWare
DocuWare
Score 9.1 out of 10
DocuWare
DocuWare
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClicktoolsFormAssembly
Likelihood to Recommend
8.9
(28 ratings)
9.8
(12 ratings)
Likelihood to Renew
9.0
(12 ratings)
8.5
(3 ratings)
Usability
8.2
(4 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
8.0
(4 ratings)
-
(0 ratings)
Support Rating
8.8
(12 ratings)
10.0
(2 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.6
(10 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
7.0
(1 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
ClicktoolsFormAssembly
Likelihood to Recommend
SAP
For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure
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FormAssembly
FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
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Pros
SAP
  • Integration with Salesforce: it is critical to us as we use Salesforce, and a lot of record management is automated thanks to great Clicktools integration with Salesforce.
  • Responsiveness of technical support: a lot of program staff across our organization use Clicktools every day, so having a quick response time to troubleshoot arising issues is important.
  • User-friendly interface: Clicktools improved their interface to make it more user-friendly which improves efficiency.
Read full review
FormAssembly
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
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Cons
SAP
  • Speed - the quality of graphics is high and a lot of info is being pulled, it can take quite a bit of time to produce results.
  • I am unable to open multiple tabs to run several functions within Clicktools simultaneously.
  • Easier/more intuitive graphics uploading.
  • Run reports based on a certain factor (i.e. if there is a particular product we continuously run reports on, I would like to see a chart comparison of how that products scores have varied over time).
Read full review
FormAssembly
  • It may not be Salesforce Lightning Experience compatible - at least for us - in terms of linking to Lightning Experience Notes
  • Saving a form edit can be confusing depending on where in the form the edit is made
  • It would be nice to add a background image so that the desktop browser doesn't have so much white-space around the form.
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Likelihood to Renew
SAP
We have loved using Clicktools and will continue to use it for the foreseeable future. The price and Salesforce integration is what really sets it apart from any other solution out there. I have learned a great deal about surveys and how to manage them in a CRM by using Clicktools. We will certainly be renewing our contract.
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FormAssembly
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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Usability
SAP
ClickTools is very easy to use and get started doing the basics. Anyone will be able to easily log in an create a survey from day 1. Skip logic can be a little tricky and is less user friendly, so testing is very important. I would say that, overall, usability is good.
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FormAssembly
No answers on this topic
Performance
SAP
ClickTools is always available when I need it. The interface is quick and does not drag. Survey responses show up quickly after a survey is submitted. The survey analyzer is swift as well. There is no waiting around for something to process when you are using ClickTools.
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FormAssembly
No answers on this topic
Support Rating
SAP
I get frustrated by not being able to find the answers to my questions online by myself. I would rather search FAQs and find things that way, but it seems I always have to contact support to get the answer I need. They need a more robust support center so you can do it yourself. But on the upside, when I do contact support, they respond immediately and usually solve my problem quickly
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FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Implementation Rating
SAP
If you are setting up integration with a CRM (Salesforce) get this done early on in the process. You can always do it later, but it's easiest to lay your foundation first and then build up and around it later
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FormAssembly
No answers on this topic
Alternatives Considered
SAP
There was no need to create survey landing pages from Salesforce for external polls, we could decide where survey results were captured in Salesforce (if at all - can report straight from CT), and with simple html skills we could brand everything
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FormAssembly
The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than FormAssembly, but I would prefer to have the integration than the fancy form. Zapier's integration has always been confusing to me.
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Return on Investment
SAP
  • Clicktools plays a crucial role in our Net Promoter Score (NPS) survey. Twice a year we deploy the survey, and because of the flexibility of ClickTools and its integration with SFDC, we've seen a 40% response rate in a survey that formally only received 6-7%.
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FormAssembly
  • FormAssembly allows staff to gather better data and not have to do so much manual entry. This allows staff to focus their energies on other mission critical items.
  • FormAssembly helps to improve data quality by reducing duplicates and enforcing data quality.
Read full review
ScreenShots

FormAssembly Screenshots

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